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Sulky

Pass

Sulky scores 66 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew +35.8% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
66
66 / 100
Top 13% of 8,839 Patio, Lawn & Garden niches · +10 vs the category median of 56
Market size
$1.2M/yr129K searches / yr
90-day growth
+35.8%search demand this quarter
Competition
51%top-5 click share · 13 brands · 48 sellers

Flapen Score

Sulky against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Sulky is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sulky market on Amazon at a glance

Shoppers on Amazon United States searched for Sulky 129K times last year and spent an estimated $1.2M. The top 5 brands take 86% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+35.8%
Conversion, latest week
6.0%
Market size, estimated
$1.2Ma year
Top search term
sulky for walk behind mower17K searches a year

02 · Price

A sale here is worth $158.23.

Listings sell for $158.23 on average, from $7.10 to $464.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $158.23 that is $158K to $198K a year per listing.

Average price
$158.23above the $15 to $100 sweet spot
Price range
$7.10–$464.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$158K–$198K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,351 within Lawn Mower Parts & Accessories. It carries 607 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
84%
Out of stock, average day
11.1%
Average rank
#1,351in Lawn Mower Parts & Accessories
Average rating
4.01 starsAmazon United States average 4.42 stars
Average reviews
607per listing
Listings tracked
25

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sulky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

48

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

12%

  • Brand 134%
  • Brand 220%
  • Brand 316%
  • Brand 412%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 12%)

Demand

Sulky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Sulky search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sulky for walk behind mower17K/yr
  • sulky21K/yr
  • mower sulky10K/yr
  • walk behind mower sulky9K/yr
  • velke sulky8K/yr
  • sulky solvy water soluble stabilizer5K/yr
  • sulky sticky fabri-solvy stabilizer28K/yr
  • sulky sticky fabri-solvy4K/yr
  • sticky fabric solvy10K/yr
  • sulky for walk behind3K/yr

Reviews and returns

What reviews say buyers love and hate about Sulky

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
26%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“Not adhesive enough”
A buyer, on “Adhesion/Stickiness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sulky questions

Answered from the same tracked data.