sulky
Launch itA $1.2M/yr market growing +35.8% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Market size
Great$1.2M$1.2M/yr · 129K searches
Review moat
Good607.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+35.8%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$158.23avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Bad$7.10–$464.03cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sulky is a $1.2M/yr Amazon United States market (129K searches/yr). The top 5 brands hold 86% of demand. Verdict: Launch it — 66/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sulky market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- $1.6M–$2.0M
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #1,351
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 72%
- Out of stock
- 11.1%
- Avg brand age
- 47 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
48
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
12%
- Sulky34%
- Eastrexon20%
- Jungle Jim's16%
- Mower Sulky12%
- FURWEY4%
- GADFISH3%
- Open — no brand owns it (7 brands, 12%)
Demand
Weekly Amazon search volume, last 46 weeks — +35.8% search growth over the last 90 days.Top sulky search terms
- sulky for walk behind mower17K/yr
- sulky21K/yr
- mower sulky10K/yr
- walk behind mower sulky9K/yr
- velke sulky8K/yr
- sulky solvy water soluble stabilizer5K/yr
- sulky sticky fabri-solvy stabilizer28K/yr
- sulky sticky fabri-solvy4K/yr
- sticky fabric solvy10K/yr
- sulky for walk behind3K/yr
Top sulky products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sulky Sticky Fabri-Solvy Stabilizer 8.5X11 12/Pkg
Sulky$13.504.8★4,236 rev
Jungle Jims Jungle Wheels Lawn Mower Sulky Red Edition Stand-On Two-Wheel Sulky for Walk-Behind Mowers Folding Trailer Hook Up 10 Wheels 2-Year Weld Warranty
Jungle Jim's$280.644.4★315 rev
Sulky Solvy Water Soluble Stabilizer Roll 7.875-Inch by 9-Yard (486-08)
Sulky$12.754.8★987 rev
Jungle Jims Jungle Wheels Lawn Mower Sulky Black Edition Stand-On Two-Wheel Sulky for Walk-Behind Mowers Folding Trailer Hook Up 10 Wheels 2-Year Weld Warranty
Jungle Jim's$282.074.4★211 rev
Eastrexon Lawn Mower Wheel Sulky Walk Behind Mower-Sulky Lawn Trailer with 10 Vacuum Tire for Mower Easy Forward & Reverse Lawn Mower Trailer Black
Eastrexon$131.312.5★31 rev
Newest
by launch date
Walk Behind for Mower Sulky Two Wheels Lawn for Mower Sulky with 10 Pneumatic Tires Maximum Load Capacity 600 Pounds Fit for Lawn and Landscape Professionals Mow Faster Easier
Seekdesi$197.723 rev
Eastrexon Lawn Mower Wheel Sulky Walk Behind Mower-Sulky Lawn Trailer with 10 Vacuum Tire for Mower Easy Forward & Reverse Lawn Mower Trailer Black
Eastrexon$131.3131 rev
Eastrexon Lawn Mower Wheels Sulky Walk Behind Mower-Sulky Lawn Trailer with Dual 10 Vacuum Tires for Mower Easy Forward & Reverse Lawn Mower Trailer Black
Eastrexon$190.8614 rev
Eastrexon Lawn Mower Wheels Sulky Walk Behind Mower-Sulky Lawn Trailer with Dual 10 Vacuum Tires for Mower Easy Forward & Reverse Lawn Mower Trailer Red
Eastrexon$186.1431 rev
Eastrexon Lawn Mower Wheel Sulky Walk Behind Mower-Sulky Lawn Trailer with 10 Solid Tires for Mower Easy Forward & Reverse Lawn Mower Trailer Black
Eastrexon$116.6914 rev
Trending
90-day click momentumWalk Behind for Mower Sulky Two Wheels Lawn for Mower Sulky with 10 Pneumatic Tires Maximum Load Capacity 600 Pounds Fit for Lawn and Landscape Professionals Mow Faster Easier
Seekdesi$197.724.6★
Wheels Lawn Mower Sulky Adjustable Walk Behind Mower-Sulky Stand-On Two-Wheel Sulky with 13 Tires for Walk-Behind Mowers Anti-Rust Specially for Lawn Maintenance and Gardening Operations Black
Vlaeng$190.274.1★
Eastrexon Lawn Mower Wheel Sulky Walk Behind Mower-Sulky Lawn Trailer with 10 Solid Tires for Mower Easy Forward & Reverse Lawn Mower Trailer Black
Eastrexon$116.692.6★
Eastrexon Lawn Mower Wheels Sulky Walk Behind Mower-Sulky Lawn Trailer with Dual 10 Vacuum Tires for Mower Easy Forward & Reverse Lawn Mower Trailer Black
Eastrexon$190.862.6★
Eastrexon Lawn Mower Wheels Sulky Walk Behind Mower-Sulky Lawn Trailer with Dual 10 Vacuum Tires for Mower Easy Forward & Reverse Lawn Mower Trailer Red
Eastrexon$186.142.5★
What buyers say about sulky
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to work with”
“Build quality is solid enough for regular professional use”
“Good for printing on”
“works as advertised”
“Worth it”
“Easy wash away”
“It sticks very well”
“Works great”
“Washes away easily”
“Easy to put together and install”
What buyers complain about
“Not adhesive enough”
“Cheap quality”
“Costly”
“Broke within one week of using”
“It does not wash away as easy as I thought it would”
“The 13-inch tires because tiny wheels make poor life choices”
“Stained the tread of my embroidery”
“design was flawed”
“Installation took a little time”
“It is not practical for all day use”
Top return reasons
Common questions
- Is sulky profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 25 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +35.8%. Flapen's verdict: Launch it (66/100).
- How competitive is the sulky niche?
- 13 brands and 48 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in sulky?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 0.7%.
- What does it cost to enter the sulky niche?
- Listings span $7.10–$464.03; the average listing price is $158.23 (sweet spot $15–$100). The average incumbent carries 607 reviews — the moat a new listing must climb.