Suet Cakes for Wild Birds

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +56.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.0M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+56.5%

Conversion, latest week

13.8%

Market size, estimated

$4.0Ma year

Peak month

May3.6× the quietest month

Top search term

suet cakes for wild birds648K searches a year

Listings sell for $17.96 on average, from $2.73 to $34.55. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $17.96 that is $180K to $225K a year per listing.

Average price

$17.96inside the $15 to $100 sweet spot

Price range

$2.73–$34.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

10,000–12,500

Revenue per listing a year

$180K–$225K

Returns

0.0%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #20 within Backyard Birding & Wildlife. It carries 2,546 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#20in Backyard Birding & Wildlife

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

2,546per listing

Listings tracked

23

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months