Is string of hearts plant live profitable to sell on Amazon United States?

The niche generates $33K/yr across 27 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (49/100).

How competitive is the string of hearts plant live niche?

17 brands and 18 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in string of hearts plant live?

Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Plant Growth. The return rate is 0.2%.

When does demand for string of hearts plant live peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the string of hearts plant live niche?

Listings span $5.94–$44.31; the average listing price is $18.31 (sweet spot $15–$100). The average incumbent carries 1,157 reviews — the moat a new listing must climb.

string of hearts plant live

Skip it

A small market ($33K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Avg price

Great$18.31

avg listing price — sweet spot $15–$100

Price range

Great$5.94–$44.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,157.37

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$33K

$33K/yr · 96K searches

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, string of hearts plant live is a $33K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

string of hearts plant live market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $37K–$46K; units × avg price
Conversion rate: 1.9%
Avg BSR: #1,081
Page quality: 0%
Prime: 15%
Sponsored: 63%
Out of stock: 16.3%
Avg brand age: 40 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

16%

The Succulent Cult37%
Plants for Pets15%
HILROQG14%
Hirt's Gardens9%
Altman Plants4%
Generic4%
Open — no brand owns it (11 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top string of hearts plant live search terms

string of hearts plant live57K/yr -1.2%1.8% conv.
string of hearts20K/yr -5.1%1.2% conv.
string of hearts plant11K/yr +4.8%1.4% conv.
variegated string of hearts5K/yr +12.6%2.0% conv.
variegated string of hearts plant live4K/yr -34.0%1.4% conv.

All search terms

Top string of hearts plant live products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Live Succulent 4 Variegated String of Hearts Succulents Plants Live Succulent Plants Rooted Hanging House Plant for Home Office Decoration DIY Projects Party Favor Gift by The Succulent Cult

The Succulent Cult$16.784.0★8,215 rev

Variegated String of Hearts Hanging Basket Ceropegia linearis Woodii String of Hearts Plant Live Succulents Plants Live Houseplants House Plants Indoors Live Indoor House Plants by Plants for Pets

Plants for Pets$23.314.6★192 rev

Succulents Plants Live 2 String of Hearts Live Mini Succulent Plants Easy Care House Plants Rooted in Succulent Soil Mix by The Succulent Cult

The Succulent Cult$7.313.7★51 rev

Ceropegia Woodii Variegated String of Hearts Plant Live Trailing Succulent Vine Rare Live Indoor Plant in Pot

HILROQG$19.673.1★39 rev

Succulents Plants Live 3-Pack of 2 Hanging Plants Starter Pack Live Succulent Plants Fully Rooted in Planter Pots with Succulent Soil Mix by The Succulent Cult

The Succulent Cult$8.914.0★5,805 rev

Newest

by launch date

Variegated String of Hearts Plant Live Trailing Succulent Cream Pink Ceropegia Vine Lantern Shaped Flowers Plants 2 Pot

Verdora Gardens$14.160 rev

2mo ago

Variegated String of Hearts on Trellis Ceropegia linearis Woodii String of Hearts Plant Live Succulents Plants Live Houseplants House Plants Indoors Live Indoor House Plants by Plants for Pets

Prime Plants California$22.441 rev

2mo ago

Variegated String of Hearts Plant Live Succulent 4 Inch Pot Ceropegia Woodii Variegata Hanging Plant for Home Office Decor 4-7 Inch Tall

Generic$28.661 rev

3mo ago

String of Hearts Live Plant 4 Inch Pot (String of Hearts in A 4 in A Pot)

Generic$14.803 rev

3mo ago

Live String of Pearls Succulent Plant Decor Hanging Basket Real Succulents & Houseplants for Home or Office Senecio Rowleyanus Unique House Plants

Altman Plants$19.0638 rev

4mo ago

What buyers say about string of hearts plant live

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth50%

“It is growing great”

Quality-Overall11%

“Amazing quality”

Advertised Vs Actual Product7%

“Exactly what I ordered”

Size-Overall6%

“Perfect size”

Value For Money6%

“Great value for the money”

Color4%

“But nice color”

Gifting Purpose2%

“a great gift for a friend”

Strength2%

“strong”

Moist/Dry1%

“The pearls were nicely hydrated”

Thickness1%

“A thick plant”

What buyers complain about

Advertised Vs Actual Product20%

“false advertisement”

Size-Overall20%

“Larger too”

Plant Growth16%

“No roots at all”

Durability12%

“Died within one week”

Moist/Dry7%

“Very dry”

Value For Money6%

“Not worth it at any cost”

Quality-Overall5%

“The protective covering provided was extremely low quality”

Color1%

“NOT as colorful as photo shows”

Contamination1%

“unfortunately my Purple String of Bananas had mealy bugs”

Instructions/User Manual/Troubleshooting1%

“No instructions”

Top return reasons

Plant Growth28%

Advertised Vs Actual Product25%

Moist/Dry11%

Size-Overall9%

Defective Material/Parts4%

Quality-Overall3%

Contamination3%

Value For Money2%

Leak-Proof2%

Durability2%

Common questions

Is string of hearts plant live profitable to sell on Amazon United States?: The niche generates $33K/yr across 27 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (49/100).
How competitive is the string of hearts plant live niche?: 17 brands and 18 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in string of hearts plant live?: Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Plant Growth. The return rate is 0.2%.
When does demand for string of hearts plant live peak?: Demand is steady year-round — the busiest month runs 1.9× the quietest.
What does it cost to enter the string of hearts plant live niche?: Listings span $5.94–$44.31; the average listing price is $18.31 (sweet spot $15–$100). The average incumbent carries 1,157 reviews — the moat a new listing must climb.