Is street signs profitable to sell on Amazon United States?

The niche generates $179K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the street signs niche?

25 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in street signs?

Top complaints mined from reviews: Value For Money, Size-Overall, Adhesion/Stickiness. The return rate is 0.7%.

When does demand for street signs peak?

Demand peaks in Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the street signs niche?

Listings span $8.38–$88.79; the average listing price is $20.02 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.

street signs

Worth a look

Shows low returns (0.7%), but weak search conversion (1.4%) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$20.02

avg listing price — sweet spot $15–$100

Price range

Great$8.38–$88.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,002.17

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$179K

$179K/yr · 656K searches

Growth

Okay+8.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, street signs is a $179K/yr Amazon United States market (656K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Aug. Verdict: Worth a look — 55/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

street signs market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $120K–$160K; units × avg price
Conversion rate: 1.4%
Avg BSR: #2,722
Page quality: 0%
Prime: 43%
Sponsored: 89%
Out of stock: 5.4%
Avg brand age: 39 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

44%

Top 20: 79%

Open market

39%

My Sign Center22%
Sigo Signs13%
Faittoo9%
SmartSign8%
SignsAndTagsOnline6%
HANTAJANSS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.6×

Open Trend

Top street signs search terms

street signs176K/yr +12.9%0.6% conv.
road signs75K/yr +4.7%0.5% conv.
street sign66K/yr -4.9%0.5% conv.
custom street sign52K/yr +19.3%1.1% conv.
street signs for bedroom54K/yr -10.0%0.3% conv.
traffic signs40K/yr -7.8%0.2% conv.
street signs customized26K/yr +37.7%0.9% conv.
road sign22K/yr +2.2%0.4% conv.
road signs metal15K/yr +62.9%0.5% conv.
road signs room decor25K/yr -25.1%0.4% conv.

All search terms

Top street signs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Custom Street Sign Road and Address Sign 8 Colors Reflective Option Mounting 4x18 Inch Thick Rust-Free AlumaBond USA Made by My Sign Center (Classic)

My Sign Center$28.444.6★1,039 rev

Custom Street Sign Personalized Street Sign Customizable Novelty Road Green Background Sign 18x4 Inches ACM Fade Resistant Made in USA by Sigo Signs

Sigo Signs$17.924.6★257 rev

Customized Green Road Sign Personalized Novelty Street Sign

SignsAndTagsOnline$21.434.7★2,089 rev

HANTAJANSS Vintage-Style Route 66 Metal Sign - Retro Road Wall Art for Man Cave/Garage/Bedroom - 12x12-Inch Durable Stainless Steel Sign with Pre-Drilled Holes & Nameplate Slot

HANTAJANSS$8.384.8★5,064 rev

Personalized Street Sign & Road Sign for Kids. Custom Street Sign 12x3 in metal with Your Own Custom Text Size & Color. Ideal for Kids Room Mancave Decor for Dad or mom outdoor garden

InkMyPlate$12.994.6★106 rev

Newest

by launch date

Custom Street Sign 4x16in Custom Sign With Your Photo Text Logo For Street Business Workplace Home Cafe Bar For Outside Or Inside Use

Generic$9.7927 rev

5mo ago

Custom Metal Street Signs 6 * 24inches Persionalized road sign Aluminum weatherproof meatl 8sizes reflective options Road direction signs for supermarket business home bedroom

Repaly$30.5112 rev

6mo ago

16x4 Custom Street Sign Personalized Street Signs Metal Road Sign for Outdoors Customized Aluminum Road Sign

Basic Fundamentals$16.4919 rev

9mo ago

Custom Rustic Sign Personalized Decor Street Signs 3x12 Inches ACM Fade Resistant Made in USA by Sigo Signs

Sigo Signs$13.57561 rev

1y ago

wondever 25 Pieces Traffic Road Signs Wall Stickers Stop Street Transportation Signs Peel and Stick Wall Art Decals for Kids Bedroom Classroom Playroom

wondever$12.7550 rev

2y ago

What buyers say about street signs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“incredibly well made”

Advertised Vs Actual Product17%

“As advertised”

Value For Money7%

“Worth the money”

Design-Overall6%

“Looks perfect”

Material Quality4%

“Durable and professional materials”

Color4%

“The colors are bright”

Strength4%

“Not flimsy”

Gifting Purpose4%

“great gift idea”

Size-Overall4%

“Perfect size”

Durability3%

“Durable”

What buyers complain about

Value For Money16%

“I was charged $5.99 for shipping per item”

Size-Overall16%

“Not large enough”

Adhesion/Stickiness7%

“Dont plan on removing these cheap stickers easily”

Strength6%

“are flimsy”

Quality-Overall6%

“These are so cheaply made”

Color6%

“Very disappointed in the orange background color which turned out lighter/more yellowish than expected”

Mounting5%

“I ordered sign with no mounting holes”

Advertised Vs Actual Product4%

“This is my fault for not believing the size of the text in the image after I typed it in”

Material Quality4%

“feels like its made from plastic”

Durability4%

“They dont last for years I was just thinking about re buying could your company send me same thing again”

Top return reasons

Size-Overall46%

Quality-Overall7%

Value For Money7%

Functionality-Overall6%

Advertised Vs Actual Product6%

Material Quality5%

Defective Material/Parts4%

Strength2%

Color2%

Thin2%

Common questions

Is street signs profitable to sell on Amazon United States?: The niche generates $179K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the street signs niche?: 25 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in street signs?: Top complaints mined from reviews: Value For Money, Size-Overall, Adhesion/Stickiness. The return rate is 0.7%.
When does demand for street signs peak?: Demand peaks in Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the street signs niche?: Listings span $8.38–$88.79; the average listing price is $20.02 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.