Straw Mulch

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +151.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $430K a year.

Searches, last 12 months

215K

Growth, 90 days vs prior 90

+151.2%

Conversion, latest week

5.9%

Market size, estimated

$430Ka year

Peak month

May12.6× the quietest month

Top search term

garden straw49K searches a year

Listings sell for $34.02 on average, from $6.69 to $146.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $34.02 that is $17K to $26K a year per listing.

Average price

$34.02inside the $15 to $100 sweet spot

Price range

$6.69–$146.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$17K–$26K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #57 within Soils, Mulches & Planting Media. It carries 414 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

47%

Out of stock, average day

0.4%

Average rank

#57in Soils, Mulches & Planting Media

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

414per listing

Listings tracked

19

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months