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Stihl Chainsaw Chain 18 Inch

Fail

The top 5 brands take 97% of clicks, so Stihl Chainsaw Chain 18 Inch is a Fail.

Flapen Score
38
38 / 100
Ranks 8,157 of 8,839 Patio, Lawn & Garden niches · −18 vs the category median of 56
Market size
$83K/yr45K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
70%top-5 click share · 8 brands · 54 sellers

Flapen Score

Stihl Chainsaw Chain 18 Inch against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Stihl Chainsaw Chain 18 Inch is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stihl Chainsaw Chain 18 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Stihl Chainsaw Chain 18 Inch 45K times last year and spent an estimated $83K. The top 5 brands take 97% of clicks. Demand peaks in Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
5.2%
Market size, estimated
$83Ka year
Peak month
October2.4× the quietest month
Top search term
stihl chainsaw chain 18 inch18K searches a year

02 · Price

A sale here is worth $35.24.

Listings sell for $35.24 on average, from $21.61 to $66.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $35.24 that is $4K to $9K a year per listing.

Average price
$35.24inside the $15 to $100 sweet spot
Price range
$21.61–$66.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #114 within Chainsaw Parts & Accessories. It carries 4,599 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#114in Chainsaw Parts & Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
4,599per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stihl Chainsaw Chain 18 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

54

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Brand 157%
  • Brand 221%
  • Brand 310%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Stihl Chainsaw Chain 18 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.4×

Search terms

Top Stihl Chainsaw Chain 18 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stihl chainsaw chain 18 inch18K/yr
  • stihl 18 inch chain8K/yr
  • sthil chainsaw 18 chain9K/yr
  • 18 stihl chainsaw chain3K/yr
  • stihl 18 inch chainsaw chain6K/yr

Reviews and returns

What reviews say buyers love and hate about Stihl Chainsaw Chain 18 Inch

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Value For Money”
40%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Too short”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stihl Chainsaw Chain 18 Inch questions

Answered from the same tracked data.