step 2 picnic table
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$87.50avg listing price — sweet spot $15–$100
Growth
Great+70.3%90-day search growth — must beat 0% to launch
Price range
Good$22.15–$142.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay3,677.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 34K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, step 2 picnic table is a $27K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
step 2 picnic table market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $44K–$66K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.8%
- Avg brand age
- 43 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Step269%
- Little Tikes29%
- Eiszhjk2%
Demand
Weekly Amazon search volume, last 14 weeks — +70.3% search growth over the last 90 days.Top step 2 picnic table search terms
- step 2 picnic table19K/yr
- step 2 picnic table umbrella8K/yr
- step2 picnic table4K/yr
- step 2 kids picnic table2K/yr
Top step 2 picnic table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Step2 Naturally Playful Kids Picnic Table with Removable Umbrella Indoor/Outdoor Toys Fits 6 Children Made of Durable Plastic For Toddlers 3+ Years Old Blue & Green
Step2$121.584.7★2,920 rev
Step2 Sun & Shade Kids Picnic Table with Removeable Umbrella Indoor/Outdoor Toys Fits 4 Children Made of Durable Plastic For Toddlers 1.5-4 Years Old
Step2$90.224.8★3,877 rev
Step2 Naturally Playful Kids Picnic Table with Removeable Umbrella Indoor/Outdoor Toys Fits 6 Children Made of Durable Plastic For Toddlers 3+ Years Old Green & Leaves
Step2$127.444.7★2,920 rev
Little Tikes Easy Store Picnic Table with Umbrella Multi Color 42.00L x 38.00W x 19.75H
Little Tikes$88.684.7★8,394 rev
Step2 Sun and Fun Picnic Table with Umbrella for Kids Outdoor Table and Bench Set Seats 4 Ages 3+ Years
Step2$127.844.8★37 rev
Newest
by launch dateStep2 Sun and Fun Picnic Table with Umbrella for Kids Outdoor Table and Bench Set Seats 4 Ages 3+ Years
Step2$127.8437 rev
Umbrella Replacement Compatible with Step 2 Water Table Sun Shade Umbrella for Water Table 60 Inch Portable and Durable Umbrellas Easy to Install for Seaside Beach Garden Outdoor Play Shade
Eiszhjk$39.107 rev
Step2 42-Inch Blue Wave Umbrella Kids Shade Umbrella For Any Outdoor Activity
Step2$22.151,182 rev
Step2 Sun & Shade Kids Picnic Table with Removeable Umbrella Indoor/Outdoor Toys Fits 4 Children Made of Durable Plastic For Toddlers 1.5-4 Years Old
Step2$90.223,877 rev
Step2 Naturally Playful Kids Picnic Table with Removable Umbrella Indoor/Outdoor Toys Fits 6 Children Made of Durable Plastic For Toddlers 3+ Years Old Blue & Green
Step2$121.582,920 rev
Trending
90-day click momentumStep2 Sun and Fun Picnic Table with Umbrella for Kids Outdoor Table and Bench Set Seats 4 Ages 3+ Years
Step2$127.844.8★
Umbrella Replacement Compatible with Step 2 Water Table Sun Shade Umbrella for Water Table 60 Inch Portable and Durable Umbrellas Easy to Install for Seaside Beach Garden Outdoor Play Shade
Eiszhjk$39.105.0★
Little Tikes Easy Store Picnic Table with Umbrella Multi Color 42.00L x 38.00W x 19.75H
Little Tikes$88.684.7★
Step2 Naturally Playful Kids Picnic Table with Removeable Umbrella Indoor/Outdoor Toys Fits 6 Children Made of Durable Plastic For Toddlers 3+ Years Old Green & Leaves
Step2$127.444.7★
Little Tikes Easy Store Jr. Picnic Table with Umbrella - Blue / Green 27.25L x 27.00W x 18.25H
Little Tikes$57.824.7★
What buyers say about step 2 picnic table
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to put together”
“Table is sturdy and well constructed”
“Great size”
“Great product and Great company”
“Durable”
“The colors are so cute”
“Toddler fun”
“perfect, just as advertised”
“Can't go wrong with this picnic table for the price”
“super easy to use”
What buyers complain about
“Frustrating to Put Together”
“It is bigger than I expected”
“Broken after minimal usage”
“There were no assembly directions included with the product”
“Extremely low quality”
“Misleading photos”
“Cheap and not worth the money”
“Cheap Plastic”
“Not sturdy”
“Or is that another defect”
Top return reasons
Common questions
- Is step 2 picnic table profitable to sell on Amazon United States?
- The niche generates $27K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +70.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the step 2 picnic table niche?
- 3 brands and 11 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in step 2 picnic table?
- Top complaints mined from reviews: Assembly/Installation, Size-Overall, Durability. The return rate is 2.9%.
- What does it cost to enter the step 2 picnic table niche?
- Listings span $22.15–$142.03; the average listing price is $87.50 (sweet spot $15–$100). The average incumbent carries 3,678 reviews — the moat a new listing must climb.