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Step 2 Picnic Table

Fail

The top 5 brands take 100% of clicks, so Step 2 Picnic Table is a Fail.

Flapen Score
33
33 / 100
Ranks 8,513 of 8,839 Patio, Lawn & Garden niches · −23 vs the category median of 56
Market size
$27K/yr34K searches / yr
90-day growth
+70.3%search demand this quarter
Competition
79%top-5 click share · 3 brands · 11 sellers

Flapen Score

Step 2 Picnic Table against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Step 2 Picnic Table is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Step 2 Picnic Table market on Amazon at a glance

Shoppers on Amazon United States searched for Step 2 Picnic Table 34K times last year and spent an estimated $27K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +70.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+70.3%
Conversion, latest week
0.9%
Market size, estimated
$27Ka year
Top search term
step 2 picnic table19K searches a year

02 · Price

A sale here is worth $87.50.

Listings sell for $87.50 on average, from $22.15 to $142.03. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $87.50 that is $0 to $9K a year per listing.

Average price
$87.50inside the $15 to $100 sweet spot
Price range
$22.15–$142.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #135 within Outdoor Furniture. It carries 3,678 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#135in Outdoor Furniture
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,678per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Step 2 Picnic Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 229%
  • Brand 32%

Demand

Step 2 Picnic Table search demand

Weekly searches over the year. Pick a range.

1K750Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Step 2 Picnic Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • step 2 picnic table19K/yr
  • step 2 picnic table umbrella8K/yr
  • step2 picnic table4K/yr
  • step 2 kids picnic table2K/yr

Reviews and returns

What reviews say buyers love and hate about Step 2 Picnic Table

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Assembly/Installation”
2.9%of orders come back
“Frustrating to Put Together”
A buyer, on “Assembly/Installation”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Step 2 Picnic Table questions

Answered from the same tracked data.