Starter Fertilizer
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Starter Fertilizer is a Maybe.
- Flapen Score
- 54 / 100Ranks 4,843 of 8,839 Patio, Lawn & Garden niches · −2 vs the category median of 5654
- Market size
- $612K/yr225K searches / yr
- 90-day growth
- +47.6%search demand this quarter
- Competition
- 92%top-5 click share · 3 brands · 37 sellers
Flapen Score
Starter Fertilizer against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Starter Fertilizer is stronger. Inside it, weaker.
Market
The Starter Fertilizer market on Amazon at a glance
Shoppers on Amazon United States searched for Starter Fertilizer 225K times last year and spent an estimated $612K. All 3 brands take every click. Demand peaks in Apr–May–Sep–Oct. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $612K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- +47.6%
- Conversion, latest week
- 9.6%
- Market size, estimated
- $612Ka year
- Peak month
- September13.9× the quietest month
- Top search term
- starter fertilizer75K searches a year
02 · Price
A sale here is worth $28.26.
Listings sell for $28.26 on average, from $16.54 to $72.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At $28.26 that is $71K to $85K a year per listing.
- Average price
- $28.26inside the $15 to $100 sweet spot
- Price range
- $16.54–$72.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $71K–$85K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #375 within Soils, Mulches & Planting Media. It carries 5,146 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #375in Soils, Mulches & Planting Media
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 5,146per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Starter Fertilizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 188%
- Brand 28%
- Brand 34%
- Open — no brand owns it (0%)
Demand
Starter Fertilizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 13.9×
Search terms
Top Starter Fertilizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- starter fertilizer75K/yr
- starter fertilizer for grass seed52K/yr
- scotts starter fertilizer14K/yr
- lawn starter fertilizer11K/yr
- scotts turf builder starter food for new grass6K/yr
- grass starter fertilizer7K/yr
- new grass fertilizer6K/yr
- grass seed fertilizer7K/yr
- grass seed starter fertilizer5K/yr
- starter fertilizer for grass5K/yr
Reviews and returns
What reviews say buyers love and hate about Starter Fertilizer
We read the reviews and the return reasons for every product selling here.
“before noticing any growth”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Starter Fertilizer questions
Answered from the same tracked data.