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Star of Bethlehem

Maybe

Products sell for $35.68 on average, inside the sweet spot. But shoppers spend an estimated $43K a year here, so Star of Bethlehem is a Maybe.

Flapen Score
56
56 / 100
Ranks 4,126 of 8,839 Patio, Lawn & Garden niches · on the category median
Market size
$43K/yr140K searches / yr
90-day growth
+48.7%search demand this quarter
Competition
39%top-5 click share · 16 brands · 26 sellers

Flapen Score

Star of Bethlehem against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Star of Bethlehem is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star of Bethlehem market on Amazon at a glance

Shoppers on Amazon United States searched for Star of Bethlehem 140K times last year and spent an estimated $43K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+48.7%
Conversion, latest week
0.9%
Market size, estimated
$43Ka year
Peak month
December59.6× the quietest month
Top search term
outdoor star16K searches a year

02 · Price

A sale here is worth $35.68.

Listings sell for $35.68 on average, from $10.86 to $100.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $35.68 that is $0 to $4K a year per listing.

Average price
$35.68inside the $15 to $100 sweet spot
Price range
$10.86–$100.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #788 within Outdoor Holiday Decorations. It carries 271 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
87%
Out of stock, average day
21.1%
Average rank
#788in Outdoor Holiday Decorations
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
271per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Star of Bethlehem products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

$0$1K$3K$4K$5K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

26

Est. top-5 brand share

57%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 94%

Open market

37%

  • VHC Brands17%
  • JoyEvy12%
  • Hearthside Collection11%
  • VIVICOMFY10%
  • Kringle Traditions8%
  • Vicila6%

Demand

Star of Bethlehem search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 59.6×

Search terms

Top Star of Bethlehem search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • outdoor star16K/yr
  • large star6K/yr
  • lighted star12K/yr
  • large outdoor star3K/yr
  • outdoor christmas star36K/yr
  • outdoor lighted star7K/yr
  • large lighted star2K/yr
  • lighted christmas star7K/yr
  • christmas outdoor star5K/yr
  • christmas star outdoor18K/yr

Reviews and returns

What reviews say buyers love and hate about Star of Bethlehem

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Very disappointed that I cannot use this decor poor quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Star of Bethlehem questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data