Is star of bethlehem profitable to sell on Amazon United States?

The niche generates $43K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +48.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the star of bethlehem niche?

16 brands and 26 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in star of bethlehem?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 3.1%.

When does demand for star of bethlehem peak?

Demand peaks in Nov–Dec; the busiest month runs 59.6× the quietest.

What does it cost to enter the star of bethlehem niche?

Listings span $10.86–$100.51; the average listing price is $35.68 (sweet spot $15–$100). The average incumbent carries 271 reviews — the moat a new listing must climb.

star of bethlehem

Worth a look

Shows a sweet-spot price point ($35.68 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$35.68

avg listing price — sweet spot $15–$100

Price range

Great$10.86–$100.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great271.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Growth

Good+48.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Market size

Bad$43K

$43K/yr · 140K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, star of bethlehem is a $43K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

39%

Top 20: 94%

Open market

37%

VHC Brands17%
JoyEvy12%
Hearthside Collection11%
VIVICOMFY10%
Kringle Traditions8%
Vicila6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 59.6×

Open Trend

All search terms

Top star of bethlehem products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VHC Brands Patriotic Metal Star Distressed 36x36 Independence Day Decor Decorative Wall Hanging Rustic Farmhouse Decorations Country Black Vintage Tan

VHC Brands$43.194.6★11 rev

The Hearthside Collection CWI Gifts Metal Barn Star - 12 Galvanized Hanging Star - Farmhouse Wall Decor - Black - 1 12 X 12 X 2

Hearthside Collection$15.474.5★197 rev

VIVICOMFY 24 Barn Star-Black Barn Stars Outdoor Decoration-Metal Star for Outside Texas Stars Art Rustic Vintage Western Country Home Farmhouse Primitive House Decor- Primitive Wall Dcor

VIVICOMFY$27.904.5★162 rev

LED Marquee Star Sign Night Light Battery Operated Star Shaped Desk Table Lamp for Kids Baby Child Girl Gift Nursery Room Wall Decor (White)

Vicila$10.864.4★458 rev

American Barn Star Metal Patriotic Old Glory Americana Flag Barn Star Wall Decor for July of 4th Independence Day (L-Stars)

Waroom Home$32.464.5★477 rev

Newest

by launch date

3FT Tall Marquee Light Up Star DIY Pre Cut Frame with Light Foam Marquee Signs Props for Birthday Engagement Baby Shower Decor Movie Night Decorations Party Supplies

Merry Mosaics$26.3918 rev

7mo ago

JoyEvy 15.5 American Barn Star US Flag Star Indoor Outdoor Decor Metal Patriotic Stars Wall Decoration Texas Stars for Outside Rustic Vintage Western Country Home Farmhouse Wall Ornament

JoyEvy$26.1198 rev

1y ago

JoyEvy 23.4 American Barn Star US Flag Stars Indoor Outdoor Decor Metal Patriotic Star Wall Decoration Texas Stars for Outside Rustic Vintage Western Country Home Farmhouse Wall Ornament

JoyEvy$44.2398 rev

1y ago

VIVICOMFY 24 Barn Star-Black Barn Stars Outdoor Decoration-Metal Star for Outside Texas Stars Art Rustic Vintage Western Country Home Farmhouse Primitive House Decor- Primitive Wall Dcor

VIVICOMFY$27.90162 rev

1y ago

VIVICOMFY 36 Large Barn Star-Red Black Barn Star Outdoor Decoration-Metal Stars for Outside Texas Stars Art Rustic Vintage Western Country Home Farmhouse Primitive House Decor- Primitive Wall Dcor

VIVICOMFY$45.67162 rev

1y ago

What buyers say about star of bethlehem

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow21%

“Nice and bright”

Quality-Overall16%

“Well made, and easy to hang”

Size-Overall8%

“The size is perfect”

Strength8%

“Sturdy”

Value For Money6%

“Excellent Star for the value”

Design-Overall4%

“Sturdy construction”

Assembly/Installation3%

“And it was very easy to put together”

Color3%

“Pretty”

Suitable For Indoor3%

“Great for the outside of a house, garage, or barn”

Durability3%

“well made and durable”

What buyers complain about

Quality-Overall13%

“Very disappointed that I cannot use this decor poor quality”

Size-Overall9%

“Very large”

Assembly/Installation8%

“Hard to put together”

Value For Money6%

“This was expensive as decorations go”

Durability6%

“Not sturdy or durable”

Brightness/Shine/Glow4%

“Light is also not as bright as advertised”

Strength4%

“extremely flimsy”

Socket/Port/Plug3%

“Has to be plugged into a port”

Suitable For Outdoor3%

“Not for outdoors”

Ease Of Use2%

“Not easy to do”

Top return reasons

Size-Overall42%

Advertised Vs Actual Product7%

Defective Material/Parts7%

Brightness/Shine/Glow6%

Connectivity-Overall5%

Bulb Flicker/Dimming/Color3%

Color3%

Charging3%

Assembly/Installation3%

Value For Money3%

Common questions

Is star of bethlehem profitable to sell on Amazon United States?: The niche generates $43K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +48.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the star of bethlehem niche?: 16 brands and 26 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in star of bethlehem?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 3.1%.
When does demand for star of bethlehem peak?: Demand peaks in Nov–Dec; the busiest month runs 59.6× the quietest.
What does it cost to enter the star of bethlehem niche?: Listings span $10.86–$100.51; the average listing price is $35.68 (sweet spot $15–$100). The average incumbent carries 271 reviews — the moat a new listing must climb.

star of bethlehem

star of bethlehem market data

Competition & brand share

Demand & seasonality

Top star of bethlehem search terms