Is stainless steel griddle pan profitable to sell on Amazon United States?

The niche generates $188K/yr across 50 tracked products. 10 of 19 products launched in the last 360 days are still selling. 90-day search growth is +30.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the stainless steel griddle pan niche?

28 brands and 105 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in stainless steel griddle pan?

Top complaints mined from reviews: Weight Heavy, Heating, Adhesion/Stickiness. The return rate is 4.6%.

What does it cost to enter the stainless steel griddle pan niche?

Listings span $24.57–$1095.28; the average listing price is $127.45 (sweet spot $15–$100). The average incumbent carries 1,854 reviews — the moat a new listing must climb.

stainless steel griddle pan

Worth a look

Shows no brand lock-in (top 5 brands take 55% of clicks), but prices mostly outside the sweet spot ($24.57–$1095.28) keeps it on the watch list.

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Great40%

top-5 click share — an open shelf

Avg price

Good$127.45

avg listing price — sweet spot $15–$100

Growth

Good+30.3%

90-day search growth — must beat 0% to launch

Review moat

Okay1,853.98

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$188K

$188K/yr · 114K searches

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad$24.57–$1095.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, stainless steel griddle pan is a $188K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

stainless steel griddle pan market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $96K–$127K; units × avg price
Conversion rate: 1.3%
Avg BSR: #136
Page quality: 0%
Prime: 86%
Sponsored: 92%
Out of stock: 12.9%
Avg brand age: 39 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

105

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

40%

Top 20: 76%

Open market

38%

Skyflame18%
onlyfire12%
Stanbroil9%
La Bolata8%
Direct Store7%
VEVOR7%

Demand

Weekly Amazon search volume, last 14 weeks — +30.3% search growth over the last 90 days.

Open Trend

Top stainless steel griddle pan search terms

stainless steel griddle for gas grill15K/yr +103.7%1.2% conv.
stainless steel flat top griddle13K/yr +101.5%0.1% conv.
stainless griddle17K/yr +31.0%0.4% conv.
stainless steel flat top grill13K/yr +40.8%0.2% conv.
stainless steel griddle pan28K/yr -23.8%0.8% conv.
stainless steel outdoor griddle5K/yr +71.9%0.1% conv.
stainless steel griddle top3K/yr +106.1%0.5% conv.
stainless steel griddle for stovetop7K/yr +22.9%0.4% conv.
stainless steel pancake griddle3K/yr +11.9%0.1% conv.
le griddle3K/yr +33.8%0.0% conv.

All search terms

Top stainless steel griddle pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Skyflame Universal Stainless Steel Griddle Flat Top Plate with Even Heating Bracing for BBQ Charcoal/Gas Grills Camping Tailgating and Parties 17 x 13

Skyflame$62.334.3★911 rev

only fire Universal Stainless Steel Cooking Griddle Flat Top Plate Insert with Grease Groove and Handles for Gas and Charcoal Grills Tailgating Camping and Parties 23 x 16

onlyfire$76.104.3★3,316 rev

Flat Top Gas Griddle Grill with Stainless Steel Griddle Includes Dust Cover & Regulator Perfect for Camping & Tailgating (4-Burner)

La Bolata$155.434.2★12 rev

Direct Store Parts DS125 Stainless Steel BBQ Cooking Griddle Universal Flat Top Griddle with 2 Handles for Most Gas Grills W12.5D16H2.75 Heavy Duty Stainless Steel Griddle 1PC Small Size

Direct Store$41.034.3★184 rev

Skyflame Universal Stainless Steel Griddle Plate with Even Heating Bracing for BBQ Charcoal/Gas Grills 23 x 16 Rectangular Hibachi Flat Top Griddle for Indoor/Outdoor Cooking

Skyflame$74.674.3★911 rev

Newest

by launch date

Griddle for Gas Grill Flat Top Griddle with Non-Stick Heat Evenly Stainless Steel Griddle Heat Resistant No warps Perfect for Gas/Charcoal Grill Camping Tailgating Parties - 23X16

FOZHUANWU$127.425 rev

4mo ago

LMNOCHM 4-Burner Flat Top Grill with Folding Side Tables Outdoor Griddle Grill with Storage Cover 40 000 BTU Flat Grill with Stainless Steel Cooking Surface for BBQ Camping Tailgating

LMNOCHM$152.9726 rev

4mo ago

Upgraded Griddle for Gas Grill Flat Top Griddle with Non-Stick Heat Evenly Stainless Steel Griddle Heat Resistant No warps Perfect for Gas/Charcoal Grill Camping Tailgating Parties - 16X12

FOZHUANWU$106.185 rev

5mo ago

16 x 13 Stainless Steel Flat Top Griddle for Gas & Charcoal Grills Universal Design for Outdoor & Home Cooking with Grease Groove & Removable Handle Ideal for Tailgating & Backyard Parties

DeintYei$70.8510 rev

6mo ago

Flat Top Gas Griddle Grill with Stainless Steel Griddle Includes Dust Cover & Regulator Perfect for Camping & Tailgating (4-Burner)

La Bolata$155.4312 rev

8mo ago

What buyers say about stainless steel griddle pan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great product from Tramontina”

Ease Of Cleaning10%

“easy to clean up”

Size-Overall7%

“Good fit”

Value For Money6%

“Good value”

Cooking Experience6%

“Cooks well”

Baking5%

“Great pan”

Strength4%

“The included tools are sturdy”

Durability4%

“seems really durable”

Grilling3%

“Fits my grill perfectly”

Advertised Vs Actual Product3%

“better than expected”

What buyers complain about

Weight Heavy9%

“This was so much heavier than expected”

Heating7%

“Now it doesn't heat”

Adhesion/Stickiness7%

“Sticky”

Rusts/Corrodes7%

“Rusted in less than 2 months”

Quality-Overall7%

“Bad Quality”

Size-Overall6%

“I cant give 5 stars for something that doesnt fit right for the amount it cost”

Ease Of Cleaning4%

“Hard to clean”

Durability4%

“Broken”

Heat Resistance4%

“does take a while to heat up”

Advertised Vs Actual Product3%

“Contrary to website description”

Top return reasons

Size-Overall39%

Weight Heavy11%

Rusts/Corrodes8%

Value For Money5%

Advertised Vs Actual Product5%

Adhesion/Stickiness5%

Functionality-Overall4%

Heating3%

Product Condition2%

Quality-Overall2%

Common questions

Is stainless steel griddle pan profitable to sell on Amazon United States?: The niche generates $188K/yr across 50 tracked products. 10 of 19 products launched in the last 360 days are still selling. 90-day search growth is +30.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the stainless steel griddle pan niche?: 28 brands and 105 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in stainless steel griddle pan?: Top complaints mined from reviews: Weight Heavy, Heating, Adhesion/Stickiness. The return rate is 4.6%.
What does it cost to enter the stainless steel griddle pan niche?: Listings span $24.57–$1095.28; the average listing price is $127.45 (sweet spot $15–$100). The average incumbent carries 1,854 reviews — the moat a new listing must climb.