Is st augustine grass plugs profitable to sell on Amazon United States?

The niche generates $85K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the st augustine grass plugs niche?

12 brands and 20 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in st augustine grass plugs?

Top complaints mined from reviews: Plant Growth, Value For Money, Functionality-Overall. The return rate is 0.5%.

When does demand for st augustine grass plugs peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.4× the quietest.

What does it cost to enter the st augustine grass plugs niche?

Listings span $19.69–$171.19; the average listing price is $72.56 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.

st augustine grass plugs

Worth a look

Shows low returns (0.5%), but a small market ($85K/yr) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$72.56

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great494

avg incumbent reviews — the moat a new listing must climb

Price range

Good$19.69–$171.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+12.5%

90-day search growth — must beat 0% to launch

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$85K

$85K/yr · 53K searches

Signals High Price

According to Flapen's Amazon United States niche tracking, st augustine grass plugs is a $85K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

st augustine grass plugs market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $109K–$145K; units × avg price
Conversion rate: 2.2%
Avg BSR: #364
Page quality: 0%
Prime: 14%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 86 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

11%

Florida Foliage42%
SOD PODS22%
BETHEL7%
SmartMe7%
Scotts6%
Circle C Farms, Inc.4%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.4×

Open Trend

Top st augustine grass plugs search terms

st augustine grass plugs34K/yr +24.2%2.9% conv.
st. augustine grass plugs5K/yr +13.2%2.3% conv.
st augustine plugs5K/yr +2.1%1.3% conv.
st augustine sod4K/yr +10.6%0.5% conv.
st augustine grass sod3K/yr +4.0%0.6% conv.
st augustine grass sod pallet2K/yr -67.3%0.3% conv.

All search terms

Top st augustine grass plugs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SodPods St. Augustine CitraBlue Grass Plugs for Lawn Repair 3 x 3 Each (32-Count) Cannot Ship to California/Arizona

SOD PODS$69.464.6★80 rev

St. Augustine Palmetto | 18 Live Extra Large Grass Plugs | Drought Salt & Shade Tolerant Turf Sod

Florida Foliage$61.364.0★464 rev

St. Augustine Palmetto | 3 Live Extra Large Grass Plugs | Drought Salt & Shade Tolerant Turf Sod

Florida Foliage$27.864.0★464 rev

18 St. Augustine Palmetto 3 Inch Sod Plugs - Drought Salt & Shade Tolerant Grass

SmartMe$61.514.2★99 rev

Scotts EZ Patch Lawn Repair for St. Augustine Lawns 3.75 lbs.

Scotts$19.693.8★2,818 rev

Newest

by launch date

St Augustine Grass Fertilizer Liquid Lawn Food for Thicker Growth New Runners & Rich Green Color 1 Gallon

TPS NUTRIENTS$39.3885 rev

11mo ago

SodPods St. Augustine Scotts ProVista Grass Plugs for Lawn Repair 3 x 3 Each (32-Count) Cannot Ship to California/Arizona

BETHEL$69.3771 rev

2y ago

SodPods St. Augustine Scotts ProVista Grass Plugs for Lawn Repair 3 x 3 Each (64-Count) Cannot Ship to California/Arizona

BETHEL$129.4271 rev

2y ago

Palmetto St. Augustine Grass Plugs

Generic$69.8711 rev

3y ago

18 St. Augustine Palmetto 3 Inch Sod Plugs - Drought Salt & Shade Tolerant Grass

SmartMe$61.5199 rev

4y ago

What buyers say about st augustine grass plugs

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth24%

“its helpful to note that this product is a fertilizer base”

Quality-Overall16%

“The pods are great quality”

Advertised Vs Actual Product12%

“Product is as represented”

Color11%

“Green is good”

Ease Of Use10%

“Fast and easy”

Durability8%

“Works well —- solidly built —- should last”

Socket/Port/Plug4%

“pull plugs with no issue”

Instructions/User Manual/Troubleshooting4%

“Follow directions and it works great”

Moist/Dry1%

“A nice moist soil would be ideal”

Value For Money1%

“I will definitely purchase more when the time comes because the price was the lowest I could find on amazon”

What buyers complain about

Plant Growth33%

“not a single seed sprouted”

Value For Money20%

“It is very expensive”

Functionality-Overall11%

“Didnt Help Unfortunately”

Size-Overall5%

“Small amount for big bottle”

Advertised Vs Actual Product5%

“Either ProVista's tolerance is a marketing lie”

Ease Of Use5%

“Hard to get the plugs out”

Durability5%

“a few died quickly despite daily watering”

Quality-Overall4%

“Very poor product”

Natural Resource Wastage2%

“Wasted so much water for nothing”

Defective Material/Parts2%

“Product did not work for me at all”

Top return reasons

Advertised Vs Actual Product29%

Functionality-Overall22%

Size-Overall11%

Value For Money4%

Cutting/Trimming4%

Maintenance And Repair4%

Defective Material/Parts3%

Plant Growth3%

Socket/Port/Plug3%

Leak-Proof3%

Common questions

Is st augustine grass plugs profitable to sell on Amazon United States?: The niche generates $85K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the st augustine grass plugs niche?: 12 brands and 20 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in st augustine grass plugs?: Top complaints mined from reviews: Plant Growth, Value For Money, Functionality-Overall. The return rate is 0.5%.
When does demand for st augustine grass plugs peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.4× the quietest.
What does it cost to enter the st augustine grass plugs niche?: Listings span $19.69–$171.19; the average listing price is $72.56 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.