Is squirrel repellent for bird feeders profitable to sell on Amazon United States?

The niche generates $145K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +68.6%. Flapen's verdict: Worth a look (63/100).

How competitive is the squirrel repellent for bird feeders niche?

13 brands and 76 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in squirrel repellent for bird feeders?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.7%.

When does demand for squirrel repellent for bird feeders peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.7× the quietest.

What does it cost to enter the squirrel repellent for bird feeders niche?

Listings span $7.63–$46.44; the average listing price is $19.10 (sweet spot $15–$100). The average incumbent carries 1,661 reviews — the moat a new listing must climb.

squirrel repellent for bird feeders

Worth a look

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$19.10

avg listing price — sweet spot $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.63–$46.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+68.6%

90-day search growth — must beat 0% to launch

Review moat

Okay1,661.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$145K

$145K/yr · 85K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, squirrel repellent for bird feeders is a $145K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

squirrel repellent for bird feeders market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $115K–$153K; units × avg price
Conversion rate: 9.0%
Avg BSR: #98
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 1.4%
Avg brand age: 40 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

COLE'S THE BETTER WILD BIRD FEED51%
Forever song9%
Slinky8%
Garbuildman6%
Wild Delight6%
Movbudy4%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +68.6% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.7×

Open Trend

Top squirrel repellent for bird feeders search terms

squirrel deterrent for bird feeders32K/yr +147.7%2.5% conv.
coles flaming squirrel seed sauce20K/yr +3.3%18.5% conv.
squirrel repellent for bird feeders14K/yr +230.9%3.7% conv.
squirrel deterrents for bird feeders14K/yr -21.8%1.7% conv.
flaming squirrel seed sauce5K/yr +6.0%14.0% conv.

All search terms

Top squirrel repellent for bird feeders products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coles FS16 Flaming Squirrel Seed Sauce 16-Ounce

COLE'S THE BETTER WILD BIRD FEED$23.274.2★2,690 rev

Coles Wild Bird Products FS08 Flaming Squirrel Seed Sauce 8-Ounce

COLE'S THE BETTER WILD BIRD FEED$16.194.0★2,630 rev

Squirrel baffle for bird feeders pole squirrel proof cone for outdoors shepherds hook. Squirrels deterrent for bird house large squirrel guard/blockers bird feeder accessories 16.5 inch Pole mount

Forever song$11.363.8★352 rev

Coles Wild Bird Products FS16 Flaming Squirrel Seed Sauce 16 Ounce

COLE'S THE BETTER WILD BIRD FEED$22.684.4★171 rev

Just Play Scram Squirrel by Slinky Squirrel-Proof Bird Feeder Accessory that Guards Bird Seed Kids Toys for Ages 5 Up by Just Play

Slinky$7.633.6★1,018 rev

Newest

by launch date

Happy Wings Scorching Squirrel Red Hot Sauce Hot Pepper Sauce for Bird Feeders Safe for Wild Birds Hotter Than Pre-Spiced Wild Bird Seed Mixes with Up to 60LB of Birdseed (16 fl oz)

Happy Wings$22.9747 rev

6mo ago

Flaming Hot Pepper Bird Seed Oil - Extremely Spicy Squirrel Seed Sauce - Helps Limit Squirrels at Bird Feeders - Safe for Wild Birds - Birds Cant Taste Spice All Natural Ingredients USA Made (16oz)

Flockin'$22.20107 rev

7mo ago

Bird Squirrel Spikes and Squirrel Proof Baffle for Bird Feeders and Pole Outside Fence Wall Tree Drainpipes Deterrent Effective Against Pigeons Raccoons Mice and Cats 40 inches

Bublador$12.35213 rev

9mo ago

Squirrel baffle for bird feeders pole squirrel proof cone for outdoors shepherds hook. Squirrels deterrent for bird house large squirrel guard/blockers bird feeder accessories 16.5 inch Pole mount

Forever song$11.36352 rev

1y ago

iBorn Squirrel Baffle for Bird Feeder Pole 19.6 Oversized Squirrel Guard Defender Bird Feeder for Outdoors Protector Polycarbonate(PC) Pack of 1 Black

iBorn$21.09685 rev

1y ago

What buyers say about squirrel repellent for bird feeders

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Quality bird seed”

Pest/Insect Control11%

“keeps the squirrels and critters away”

Advertised Vs Actual Product10%

“Worked as advertised”

Assembly/Installation10%

“Easy set up”

Value For Money9%

“Good price”

Ease Of Use7%

“Easy Peasy”

Pet Friendly7%

“Birds love it”

Strength4%

“Very sturdy”

Functionality-Overall2%

“Works great for keeping the squirrels from climbing my shepherd hook to get to the bird feeder”

Instructions/User Manual/Troubleshooting2%

“The directions were easy to follow”

What buyers complain about

Functionality-Overall31%

“Does not work well”

Pest/Insect Control8%

“Did not deter squirrels”

Value For Money7%

“Too expensive”

Assembly/Installation6%

“Assembly is difficult”

Heating3%

“No heat at all apparently I had another brand months ago that they hated”

Durability3%

“Will not last”

Quality-Overall3%

“Cheaply made”

Advertised Vs Actual Product3%

“Not as advertised”

Size-Overall3%

“Too large”

Spray/Flow3%

“Bad Spray”

Top return reasons

Size-Overall40%

Functionality-Overall9%

Assembly/Installation8%

Material Quality7%

Defective Material/Parts5%

Advertised Vs Actual Product5%

Spray/Flow4%

Strength3%

Quality-Overall2%

Pest/Insect Control2%

Common questions

Is squirrel repellent for bird feeders profitable to sell on Amazon United States?: The niche generates $145K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +68.6%. Flapen's verdict: Worth a look (63/100).
How competitive is the squirrel repellent for bird feeders niche?: 13 brands and 76 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in squirrel repellent for bird feeders?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.7%.
When does demand for squirrel repellent for bird feeders peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.7× the quietest.
What does it cost to enter the squirrel repellent for bird feeders niche?: Listings span $7.63–$46.44; the average listing price is $19.10 (sweet spot $15–$100). The average incumbent carries 1,661 reviews — the moat a new listing must climb.