squirrel nuts
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.93avg listing price — sweet spot $15–$100
Growth
Good+57.7%90-day search growth — must beat 0% to launch
Price range
Good$6.88–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$464K$464K/yr · 197K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,170.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, squirrel nuts is a $464K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
squirrel nuts market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $448K–$538K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
17
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
2%
- Kaytee49%
- Audubon Park22%
- Pennington13%
- Wagner's5%
- Exotic Nutrition5%
- Lyric4%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +57.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Top squirrel nuts search terms
- squirrel food for backyard squirrels53K/yr
- squirrel feed46K/yr
- critter food28K/yr
- chipmunk food15K/yr
- bird and squirrel food13K/yr
- wildlife food15K/yr
- squirrel food for outside16K/yr
- food for squirrels7K/yr
- squirell food3K/yr
- best food for squirrels1K/yr
Top squirrel nuts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kaytee Backyard Wildlife Food Blend For Wild Squirrels Chipmunks Rabbits and Other Backyard Wildlife 5 Pound
Kaytee$6.884.6★11,315 rev
Audubon Park Squirrel & Critter Food 15-lb. Bag
Audubon Park$17.974.5★1,091 rev
Kaytee Corn On The Cob 6.5 lb
Kaytee$12.724.5★11,021 rev
Pennington Pride Squirrel & Critter
Pennington$17.164.4★1,818 rev
Wagners 62046 Backyard Wildlife Food 8-Pound Bag
Wagner's$12.704.6★5,781 rev
Newest
by launch date
TRAILMARK NATURALS - 11 LB - Raw Shelled Peanuts for Squirrels Out of Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA
TRAILMARK NATURALS$20.75577 rev
Pennington Ultra Double Nut Nut & Fruit Blend 10lbs
Pennington$21.58697 rev
Audubon Park Squirrel & Critter Food 15-lb. Bag
Audubon Park$17.971,091 rev
Exotic Nutrition Squirrel Complete (4 lb.) - Healthy Natural Food for Squirrels - Ground Grey and Flying Squirrels
Exotic Nutrition$37.751,546 rev
Pennington Pride Squirrel & Critter
Pennington$17.161,818 rev
Trending
90-day click momentum
Pennington Seed Squirrel and Critter Food Blend 10-Pound
Pennington$11.184.7★
Exotic Nutrition Squirrel Beneficial Blocks - Healthy & Unique Supplemental Food with Nuts & Seeds 10 oz
Exotic Nutrition$19.744.3★
Kaytee Backyard Wildlife Food Blend For Wild Squirrels Chipmunks Rabbits and Other Backyard Wildlife 5 Pound
Kaytee$6.884.6★
Audubon Park Squirrel & Critter Food 15-lb. Bag
Audubon Park$17.974.5★
Kaytee Corn On The Cob 6.5 lb
Kaytee$12.724.5★
What buyers say about squirrel nuts
What buyers praise and complain about, mined from review topics.What buyers love
“Worth It”
“Great quality food”
“Animals love it”
“As Represented”
“They look delicious”
“its nice little small bag”
“They're super easy to use”
“Very clean”
“Reliability”
“I love watching them”
What buyers complain about
“much more expensive”
“Cheap quality”
“Tiny Peanuts”
“Infested with roaches”
“Not as shown”
“They're all dried out. of course.”
“it had an odd odor about it”
“Utter waste and NOT BALANCED WITH NUTS”
“because the squirrels are quite messy”
“Didn't work”
Top return reasons
Common questions
- Is squirrel nuts profitable to sell on Amazon United States?
- The niche generates $464K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +57.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the squirrel nuts niche?
- 7 brands and 17 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in squirrel nuts?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for squirrel nuts peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the squirrel nuts niche?
- Listings span $6.88–$37.75; the average listing price is $17.93 (sweet spot $15–$100). The average incumbent carries 3,171 reviews — the moat a new listing must climb.