squirrel call
Skip itSoft demand (-62.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.96avg listing price — sweet spot $15–$100
Review moat
Great395.54avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.69–$31.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 99K searches
Growth
Bad-62.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, squirrel call is a $67K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
squirrel call market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $95K–$114K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #834
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 77%
- Out of stock
- 6.7%
- Avg brand age
- 83 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
45
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
8%
- Haydel's Game Calls Inc.26%
- PRIMOS22%
- Hunters Specialties21%
- Faulk's Game Calls11%
- Bayou Legacy8%
- Quaker Boy5%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -62.8% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.9×
Top squirrel call search terms
- squirrel call72K/yr
- squirrel calls for hunting16K/yr
- squirrel caller5K/yr
- squirrel calls6K/yr
Top squirrel call products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Primos Hunting Primos 373 Hunting Squirrel Buster Call Pack Green
PRIMOS$21.354.6★2,162 rev
Hunters Specialties Squirrel Call - Easy One-Handed Effective Operation Versatile Realistic Squirrel Sounds Game Call
Hunters Specialties$10.694.1★1,168 rev
Haydels Game Calls Inc. SW-92 AMZ Mr. Squirrel Whistle Squirrel Call for Hunting
Haydel's Game Calls Inc.$15.104.3★309 rev
Haydels Game Calls Inc. SP-05 Squirrel Call Pack Squirrel Calls for Hunting.
Haydel's Game Calls Inc.$31.974.4★407 rev
Bayou Legacy Harvester Squirrel Call Blaze Orange
Bayou Legacy$29.914.6★102 rev
Newest
by launch date
Forest Animal Caller with 16 Different Calls Hoots Hollers Quacks Noises - Portable Electronic Hunting Toy Sound Maker for Kids - Game Sound Effects Board Noisemaker Turkey Elk Duck Noise Gift
ZANY TRAINS$12.9366 rev
Bayou Legacy Harvester Squirrel Call Blaze Orange
Bayou Legacy$29.91102 rev
Haydels Game Calls Inc. SW-92 AMZ Mr. Squirrel Whistle Squirrel Call for Hunting
Haydel's Game Calls Inc.$15.10309 rev
Flextone Hunting Realistic Sounds Easy-to-Use Long Distance Four-in-One OlBushytail Squirrel Call
Flextone$17.9943 rev
Pete Rickards Scotchman Squirrel Call
Pete Rickard$19.2450 rev
Trending
90-day click momentumForest Animal Caller with 16 Different Calls Hoots Hollers Quacks Noises - Portable Electronic Hunting Toy Sound Maker for Kids - Game Sound Effects Board Noisemaker Turkey Elk Duck Noise Gift
ZANY TRAINS$12.934.4★
Pete Rickards Scotchman Squirrel Call
Pete Rickard$19.243.8★
Bayou Legacy Harvester Squirrel Call Blaze Orange
Bayou Legacy$29.914.6★
Faulks Game Calls Deluxe Squirrel Call LS-85 Brown
Faulk's Game Calls$18.264.0★
Haydels Game Calls Small Game Squirrel Call
Haydel's Game Calls Inc.$24.074.3★
What buyers say about squirrel call
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Works great”
“Fun gift for kids”
“it hasnt broke I just keep losing it”
“Thankfully it wasnt too expensive”
“Very good device”
“This was much better then I expected”
“Its so fun to talk with them”
“easy to carry”
“It is beautifully crafted in the US”
What buyers complain about
“Broke very quickly”
“Cheap rubber breaks easily”
“doesnt really work”
“overpriced”
“Hardly makes a noise, defective”
“falling apart into pieces”
“rubber call part snapped off”
“Great sound/Poor Quality Materials”
“Very poor quality”
Top return reasons
Common questions
- Is squirrel call profitable to sell on Amazon United States?
- The niche generates $67K/yr across 13 tracked products. 90-day search growth is -62.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the squirrel call niche?
- 9 brands and 45 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in squirrel call?
- Top complaints mined from reviews: Durability, Rubber Quality, Functionality-Overall. The return rate is 0.9%.
- When does demand for squirrel call peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the squirrel call niche?
- Listings span $10.69–$31.97; the average listing price is $18.96 (sweet spot $15–$100). The average incumbent carries 396 reviews — the moat a new listing must climb.