Squirrel Call
FailDemand is soft, at -62.8% this quarter, so Squirrel Call is a Fail.
- Flapen Score
- 42 / 100Ranks 7,765 of 8,839 Patio, Lawn & Garden niches · −14 vs the category median of 5642
- Market size
- $67K/yr99K searches / yr
- 90-day growth
- -62.8%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 45 sellers
Flapen Score
Squirrel Call against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Squirrel Call is stronger. Inside it, weaker.
Market
The Squirrel Call market on Amazon at a glance
Shoppers on Amazon United States searched for Squirrel Call 99K times last year and spent an estimated $67K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -62.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -62.8%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $67Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- squirrel call72K searches a year
02 · Price
A sale here is worth $18.96.
Listings sell for $18.96 on average, from $10.69 to $31.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.96 that is $5K to $9K a year per listing.
- Average price
- $18.96inside the $15 to $100 sweet spot
- Price range
- $10.69–$31.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #834 within Backyard Birding & Wildlife. It carries 396 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 85%
- Out of stock, average day
- 6.7%
- Average rank
- #834in Backyard Birding & Wildlife
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 396per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Squirrel Call products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Primos Hunting Primos 373 Hunting Squirrel Buster Call Pack Green
- Price
- $21.35
- Rating
- 4.6/5
- Reviews
- 2,162
- Age
- 14y ago

Hunters Specialties Squirrel Call - Easy One-Handed Effective Operation Versatile Realistic Squirrel Sounds Game Call
- Price
- $10.69
- Rating
- 4.1/5
- Reviews
- 1,168
- Age
- 22y ago

Haydels Game Calls Inc. SW-92 AMZ Mr. Squirrel Whistle Squirrel Call for Hunting
- Price
- $15.10
- Rating
- 4.3/5
- Reviews
- 309
- Age
- 5y ago

Haydels Game Calls Inc. SP-05 Squirrel Call Pack Squirrel Calls for Hunting.
- Price
- $31.97
- Rating
- 4.4/5
- Reviews
- 407
- Age
- 18y ago

Bayou Legacy Harvester Squirrel Call Blaze Orange
- Price
- $29.91
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 3y ago
Trending
estimated 90-day click momentum
Forest Animal Caller with 16 Different Calls Hoots Hollers Quacks Noises - Portable Electronic Hunting Toy Sound Maker for Kids - Game Sound Effects Board Noisemaker Turkey Elk Duck Noise Gift
- Price
- $12.93
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago

Pete Rickards Scotchman Squirrel Call
- Price
- $19.24
- Rating
- 3.8/5
- Reviews
- 50
- Age
- 14y ago

Bayou Legacy Harvester Squirrel Call Blaze Orange
- Price
- $29.91
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 3y ago

Faulks Game Calls Deluxe Squirrel Call LS-85 Brown
- Price
- $18.26
- Rating
- 4.0/5
- Reviews
- 134
- Age
- 21y ago

Haydels Game Calls Small Game Squirrel Call
- Price
- $24.07
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 22y ago
Newest
by launch date
Forest Animal Caller with 16 Different Calls Hoots Hollers Quacks Noises - Portable Electronic Hunting Toy Sound Maker for Kids - Game Sound Effects Board Noisemaker Turkey Elk Duck Noise Gift
- Price
- $12.93
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago

Bayou Legacy Harvester Squirrel Call Blaze Orange
- Price
- $29.91
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 3y ago

Haydels Game Calls Inc. SW-92 AMZ Mr. Squirrel Whistle Squirrel Call for Hunting
- Price
- $15.10
- Rating
- 4.3/5
- Reviews
- 309
- Age
- 5y ago

Flextone Hunting Realistic Sounds Easy-to-Use Long Distance Four-in-One OlBushytail Squirrel Call
- Price
- $17.99
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 13y ago

Pete Rickards Scotchman Squirrel Call
- Price
- $19.24
- Rating
- 3.8/5
- Reviews
- 50
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
45
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
8%
- Haydel's Game Calls Inc.26%
- PRIMOS22%
- Hunters Specialties21%
- Faulk's Game Calls11%
- Bayou Legacy8%
- Quaker Boy5%
- Open — no brand owns it (3 brands, 8%)
Demand
Squirrel Call search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Squirrel Call search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squirrel call72K/yr
- squirrel calls for hunting16K/yr
- squirrel caller5K/yr
- squirrel calls6K/yr
Reviews and returns
What reviews say buyers love and hate about Squirrel Call
We read the reviews and the return reasons for every product selling here.
“Broke very quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squirrel Call questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









