Squirrel Call
FailDemand is soft, at -62.8% this quarter, so Squirrel Call is a Fail.
- Flapen Score
- 42 / 100Ranks 7,765 of 8,839 Patio, Lawn & Garden niches · −14 vs the category median of 5642
- Market size
- $67K/yr99K searches / yr
- 90-day growth
- -62.8%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 45 sellers
Flapen Score
Squirrel Call against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Squirrel Call is stronger. Inside it, weaker.
Market
The Squirrel Call market on Amazon at a glance
Shoppers on Amazon United States searched for Squirrel Call 99K times last year and spent an estimated $67K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -62.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -62.8%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $67Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- squirrel call72K searches a year
02 · Price
A sale here is worth $18.96.
Listings sell for $18.96 on average, from $10.69 to $31.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.96 that is $5K to $9K a year per listing.
- Average price
- $18.96inside the $15 to $100 sweet spot
- Price range
- $10.69–$31.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #834 within Backyard Birding & Wildlife. It carries 396 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 85%
- Out of stock, average day
- 6.7%
- Average rank
- #834in Backyard Birding & Wildlife
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 396per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Squirrel Call products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
45
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
8%
- Brand 126%
- Brand 222%
- Brand 321%
- Brand 411%
- Brand 58%
- Brand 65%
- Open — no brand owns it (3 brands, 8%)
Demand
Squirrel Call search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Squirrel Call search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squirrel call72K/yr
- squirrel calls for hunting16K/yr
- squirrel caller5K/yr
- squirrel calls6K/yr
Reviews and returns
What reviews say buyers love and hate about Squirrel Call
We read the reviews and the return reasons for every product selling here.
“Broke very quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squirrel Call questions
Answered from the same tracked data.









