Squirrel Baffle

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +167.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+167.9%

Conversion, latest week

6.2%

Market size, estimated

$1.6Ma year

Peak month

May5.3× the quietest month

Top search term

squirrel baffle592K searches a year

Listings sell for $20.86 on average, from $7.63 to $35.38. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $20.86 that is $31K to $42K a year per listing.

Average price

$20.86inside the $15 to $100 sweet spot

Price range

$7.63–$35.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$31K–$42K

Returns

2.2%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #82 within Backyard Birding & Wildlife. It carries 939 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

11.5%

Average rank

#82in Backyard Birding & Wildlife

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

939per listing

Listings tracked

29

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

33 months