Is square umbrella profitable to sell on Amazon United States?

The niche generates $83K/yr across 104 tracked products. 33 of 45 products launched in the last 360 days are still selling. 90-day search growth is +183.6%. Flapen's verdict: Worth a look (64/100).

How competitive is the square umbrella niche?

39 brands and 70 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in square umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.5%.

When does demand for square umbrella peak?

Demand peaks in Jun–Jul; the busiest month runs 14.3× the quietest.

What does it cost to enter the square umbrella niche?

Listings span $21.03–$313.61; the average listing price is $99.44 (sweet spot $15–$100). The average incumbent carries 1,106 reviews — the moat a new listing must climb.

square umbrella

Worth a look

Shows demand growing +183.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+183.6%

90-day search growth — must beat 0% to launch

Competition

Great22%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$99.44

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,105.84

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$21.03–$313.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$83K

$83K/yr · 70K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, square umbrella is a $83K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

square umbrella market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $75K–$99K; units × avg price
Conversion rate: 1.2%
Avg BSR: #282
Page quality: 0%
Prime: 71%
Sponsored: 96%
Out of stock: 12.4%
Avg brand age: 38 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

22%

Top 20: 51%

Open market

48%

JEAREY12%
Yaheetech12%
AreShark8%
PHI VILLA7%
Patio Kingdom7%
SUPERJARE5%

Demand & seasonality

Weekly Amazon search volume, last 55 weeks — +183.6% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 14.3×

Open Trend

Top square umbrella search terms

square umbrella19K/yr +120.7%0.7% conv.
large rectangular patio umbrella6K/yr +967.3%1.0% conv.
rectangular patio umbrella with lights8K/yr +202.7%1.1% conv.
rectangle patio umbrella with solar lights6K/yr +218.8%1.1% conv.
square outdoor umbrella6K/yr +188.2%0.5% conv.
patio umbrella square6K/yr +121.5%0.8% conv.
6.5 x 10 ft rectangular outdoor patio umbrella5K/yr +233.0%1.8% conv.
outdoor rectangle umbrella5K/yr +131.7%1.4% conv.
rectangle patio umbrella with lights6K/yr +89.0%0.7% conv.
outdoor umbrella rectangle4K/yr +169.2%1.8% conv.

All search terms

Top square umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JEAREY 6.5x10 ft Rectangular Patio Umbrellas Rectangle Outdoor Umbrella with Push Button Tilt and Crank Market Table Umbrella 6 Sturdy Ribs UV Protection for Poolside Garden Backyard Deck Beige

JEAREY$62.953.9★343 rev

Yaheetech 6.5x10FT Rectangular Patio Umbrella w/Easy Tilt & Crank Tan

Yaheetech$45.994.2★252 rev

Yaheetech 6.5x10FT Rectangular Patio Umbrella Solar Powered Outdoor Table Market Umbrella with LED Lights & Push Button Tilt & Easy Crank for Garden/Lawn/Beach/Pool/Deck Tan

Yaheetech$76.264.4★130 rev

SUPERJARE 13FT Outdoor Umbrella for Patio Double sided Pool Umbrellas with Fade Resistant Canopy Large Table Umbrella for Deck Market Backyard - Beige(No Base)

SUPERJARE$85.304.5★755 rev

JEAREY 6.5x10 ft Rectangular Patio Umbrellas Rectangle Outdoor Umbrella with Push Button Tilt and Crank Market Table Umbrella 6 Sturdy Ribs UV Protection for Poolside Garden Backyard Deck Navy

JEAREY$61.343.9★343 rev

Newest

by launch date

LEVELEVE 15FT Double-Sided Patio Umbrella with Base Included Large Outdoor Rectangular Market Umbrella for Backyard Poolside Lawn & Garden Khaki

LEVELEVE$89.1974 rev

5mo ago

Tangkula 8x8 FT Patio Umbrella with Base Included Square Offset Cantilever Outdoor Umbrella with 360 Degree Rotation Crank Handle Sandbags 8 Ribs for Pool Deck Garden Backyard

Tangkula$97.59157 rev

5mo ago

JEAREY 6.5x10 ft Rectangular LED Lighted Patio Umbrellas Outdoor Solar Table Market Umbrella w/Push Button Tilt/Crank 6 Sturdy Ribs UV Protection Waterproof Sunproof(Dark Blue)

JEAREY$126.0663 rev

6mo ago

6.6 x 10 ft Rectangular Patio Umbrella Outdoor Market Table Umbrella with Push Button Tilt and Crank Double-Tier Vent 6 Ribs Rectangle Patio Umbrella for Backyard Deck Pool Fits 46 Chairs and Tables (Beige)

VEGOND$65.5562 rev

7mo ago

Rectangular Patio Umbrella 6.5 x 10 ft Rectangle Table Umbrellas w/Heavy Duty Ribs Effortless Crank and Push Button Tilt Wind Resistant Sun Umbrella for Outdoor Patio Beige

HASLE OUTFITTERS$62.47249 rev

7mo ago

What buyers say about square umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The build quality feels solid for the price”

Value For Money10%

“Money well spent”

Assembly/Installation10%

“Easy enough to assemble”

Sun Shade/Wind Shield8%

“Provides adequate shade in the sun”

Strength8%

“the base is very sturdy”

Size-Overall7%

“Love the size”

Color5%

“rich color”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product3%

“As described”

Durability3%

“The build quality feels solid and durable, and the fabric looks premium while holding up great outdoors”

What buyers complain about

Durability21%

“Broke within one week”

Quality-Overall14%

“Cheap quality”

Size-Overall7%

“It was just too big”

Material Quality4%

“Flimsy Material”

Strength4%

“Weak plastic”

Color4%

“the color has already starting to fade”

Functionality-Overall3%

“Not functional”

Value For Money3%

“not worth the price”

Assembly/Installation3%

“Assembly was tough”

Advertised Vs Actual Product3%

“It doesnt look as nice the photos”

Top return reasons

Size-Overall33%

Color15%

Defective Material/Parts9%

Advertised Vs Actual Product5%

Material Quality5%

Value For Money4%

Functionality-Overall4%

Mechanism Issues4%

Quality-Overall3%

Strength2%

Common questions

Is square umbrella profitable to sell on Amazon United States?: The niche generates $83K/yr across 104 tracked products. 33 of 45 products launched in the last 360 days are still selling. 90-day search growth is +183.6%. Flapen's verdict: Worth a look (64/100).
How competitive is the square umbrella niche?: 39 brands and 70 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in square umbrella?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.5%.
When does demand for square umbrella peak?: Demand peaks in Jun–Jul; the busiest month runs 14.3× the quietest.
What does it cost to enter the square umbrella niche?: Listings span $21.03–$313.61; the average listing price is $99.44 (sweet spot $15–$100). The average incumbent carries 1,106 reviews — the moat a new listing must climb.