Is spring door mat profitable to sell on Amazon United States?

The niche generates $317K/yr across 111 tracked products. 10 of 36 products launched in the last 360 days are still selling. 90-day search growth is -47.9%. Flapen's verdict: Worth a look (60/100).

How competitive is the spring door mat niche?

61 brands and 68 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in spring door mat?

Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.4%.

When does demand for spring door mat peak?

Demand peaks in Feb–Mar–Apr–May; the busiest month runs 51.5× the quietest.

What does it cost to enter the spring door mat niche?

Listings span $9.30–$39.51; the average listing price is $19.91 (sweet spot $15–$100). The average incumbent carries 542 reviews — the moat a new listing must climb.

spring door mat

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible20%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Avg price

Great$19.91

avg listing price — sweet spot $15–$100

Price range

Great$9.30–$39.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good542.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.4%

return rate — above 5% kills the launch gate

Market size

Good$317K

$317K/yr · 601K searches

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-47.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, spring door mat is a $317K/yr Amazon United States market (601K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 60/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

spring door mat market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: $249K–$299K; units × avg price
Conversion rate: 2.6%
Avg BSR: #4,786
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 6.2%
Avg brand age: 27 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

61 falling

Sellers

Top-5 brand share

43%

Top 20: 74%

Top-5 click share

20%

Top 20: 49%

Open market

54%

MAINEVENT15%
Fttoyoly11%
Tinideya6%
Othilic5%
Artoid Mode5%
Calloway Mills4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -47.9% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 51.5×

Open Trend

Top spring door mat search terms

summer door mat70K/yr +236.6%1.5% conv.
spring door mat227K/yr -88.5%2.1% conv.
summer doormat19K/yr +426.1%1.0% conv.
summer front door mat18K/yr +207.0%1.1% conv.
summer welcome mat19K/yr +222.3%1.8% conv.
summer outdoor mat16K/yr +274.3%1.2% conv.
summer welcome mat outdoor12K/yr +402.8%2.1% conv.
floral door mat23K/yr -8.2%0.6% conv.
summer door mat outdoor12K/yr +149.6%1.6% conv.
spring outdoor mat46K/yr -86.6%1.8% conv.

All search terms

Top spring door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor

Othilic$24.374.3★564 rev

Artoid Mode Yellow Hello Sunshine Summer Decorative Doormat Seasonal Spring Holiday Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch

Artoid Mode$15.304.5★390 rev

Fttoyoly Spring Door Mat with Wildflowers Border Outdoor Indoor Welcome Mat for Front Door Spring Decor Floral Style for Porch Patio or Entryway 17 X 29.5 (Hello)

Fttoyoly$20.074.4★39 rev

MAINEVENT Hello Summer Welcome Mat Popsicle Decor 30x17 Inch Summer Outdoor Mat Rug Door Mats Outdoor Rug Door for Patio

MAINEVENT$25.874.6★69 rev

Door Mat Floral 30x17 Inch Flower Doormat Coir Welcome Mat Spring Summer

MAINEVENT$25.834.8★169 rev

Newest

by launch date

Moucuny 2 Pcs Summer Hello Sunshine Coir Door Mat 24 x 35 Black and White Striped Outdoor Rug 16 x 28 Yellow Sunshine Coir Doormat Non Slip Seasonal Welcome Doormat for Porch Front Decor

Moucuny$34.084 rev

5mo ago

Fttoyoly Spring Floral Door Mat for Front Door Doormat Outside Entrance with Wildflower Spring Outdoor Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5 (Flower)

Fttoyoly$19.8182 rev

5mo ago

Fttoyoly Spring Door Mat with Wildflowers Border Outdoor Indoor Welcome Mat for Front Door Spring Decor Floral Style for Porch Patio or Entryway 17 X 29.5 (Hello)

Fttoyoly$20.0739 rev

6mo ago

Fttoyoly Spring Door Mat with Wildflowers Border Outdoor Indoor Welcome Mat for Front Door Spring Decor Floral Style for Porch Patio or Entryway 17 x 29.5 (Welcome)

Fttoyoly$20.2623 rev

6mo ago

Fttoyoly Spring Door Mat for Front Door Welcome Matt Outdoor with California Poppies Design Cute Boho Doormat Indoor Entrance Perfect for Spring Porch Decor 17 x 29.5 - Orange

Fttoyoly$19.7082 rev

7mo ago

What buyers say about spring door mat

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“Beautiful colors”

Quality-Overall19%

“Good quality mat”

Advertised Vs Actual Product8%

“As advertised”

Size-Overall6%

“good size mat”

Value For Money5%

“Very affordable”

Design-Overall5%

“The design is really cute”

Durability5%

“The coir material feels durable”

Ease Of Cleaning3%

“it hasn't gotten too dirty yet”

Thickness2%

“The mat is really thick”

Material Quality2%

“High-quality material”

What buyers complain about

Thickness16%

“It's not as thick as some mats”

Size-Overall13%

“just a little narrow”

Quality-Overall12%

“Not the quality I was expecting”

Color10%

“Muted Colors”

Durability4%

“Fall apart”

Advertised Vs Actual Product3%

“The pictures are a bit deceiving”

Value For Money3%

“overpriced”

Material Quality2%

“Material was not as expected”

Strength2%

“Kind of flimsy”

Suitable For Outdoor2%

“not an outdoor mat”

Top return reasons

Size-Overall36%

Color14%

Material Quality10%

Quality-Overall9%

Advertised Vs Actual Product7%

Thin7%

Thickness4%