Splitting Maul

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $488K a year.

Searches, last 12 months

320K

Growth, 90 days vs prior 90

-12.9%

Conversion, latest week

1.9%

Market size, estimated

$488Ka year

Peak month

February2.8× the quietest month

Top search term

splitting maul186K searches a year

Listings sell for $81.47 on average, from $17.16 to $314.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $81.47 that is $20K to $41K a year per listing.

Average price

$81.47inside the $15 to $100 sweet spot

Price range

$17.16–$314.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$20K–$41K

Returns

1.4%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #26 within Hand Tools. It carries 2,118 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

94%

Out of stock, average day

8.6%

Average rank

#26in Hand Tools

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,118per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

62 months