Splitting Hatchet

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

-17.0%

Conversion, latest week

1.7%

Market size, estimated

$171Ka year

Peak month

December1.7× the quietest month

Top search term

folding axe27K searches a year

Listings sell for $54.01 on average, from $6.66 to $347.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $54.01 that is $0 to $5K a year per listing.

Average price

$54.01inside the $15 to $100 sweet spot

Price range

$6.66–$347.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

1.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #315 within Hand Tools. It carries 1,017 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

98%

Out of stock, average day

11.4%

Average rank

#315in Hand Tools

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,017per listing

Listings tracked

80

15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

9Amazon's first-year sales bar

Average brand age

54 months