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Spiral Tree

Fail

Shoppers spend an estimated $27K a year here, so Spiral Tree is a Fail.

Flapen Score
43
43 / 100
Ranks 7,607 of 8,839 Patio, Lawn & Garden niches · −13 vs the category median of 56
Market size
$27K/yr41K searches / yr
90-day growth
+15.0%search demand this quarter
Competition
55%top-5 click share · 13 brands · 32 sellers

Flapen Score

Spiral Tree against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Spiral Tree is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiral Tree market on Amazon at a glance

Shoppers on Amazon United States searched for Spiral Tree 41K times last year and spent an estimated $27K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+15.0%
Conversion, latest week
0.7%
Market size, estimated
$27Ka year
Peak month
November21.5× the quietest month
Top search term
spiral tree12K searches a year

02 · Price

A sale here is worth $100.05.

Listings sell for $100.05 on average, from $23.75 to $190.30. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $100.05 that is $0 to $10K a year per listing.

Average price
$100.05above the $15 to $100 sweet spot
Price range
$23.75–$190.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #491 within Outdoor Holiday Decorations. It carries 233 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
76%
Out of stock, average day
28.0%
Average rank
#491in Outdoor Holiday Decorations
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
233per listing
Listings tracked
17

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top Spiral Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

32

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

31%

  • Brand 116%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Spiral Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 21.5×

Search terms

Top Spiral Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiral tree12K/yr
  • spiral trees4K/yr
  • spiral christmas tree lights14K/yr
  • christmas tree spiral lights3K/yr
  • spiral christmas tree indoor5K/yr

Reviews and returns

What reviews say buyers love and hate about Spiral Tree

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
2.7%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Spiral Tree questions

Answered from the same tracked data.