speak friend and enter doormat
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$26.09avg listing price — sweet spot $15–$100
Review moat
Great134.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$7.50–$39.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, speak friend and enter doormat is a $41K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
speak friend and enter doormat market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $39K–$52K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #9,011
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 11.1%
- Avg brand age
- 35 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
17
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
41%
Top 20: 91%
Open market
25%
- MAINEVENT35%
- HAOWSMAT13%
- BinHang9%
- AIKONGNICE6%
- ZHAOFLY6%
- SAIONJI5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Top speak friend and enter doormat search terms
- speak friend and enter doormat19K/yr
- lord of the rings doormat12K/yr
- lord of the rings welcome mat6K/yr
- lotr door mat6K/yr
- lord of the rings door mat3K/yr
Top speak friend and enter doormat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAINEVENT Speak Friend and Enter Doormat 30x17 Inch The Lord of the Rings Merchandise Welcome Mat Funny Speak Friend and Enter Welcome Mat LOTR Gifts Lord of the Rings Decor Funny Doormat
MAINEVENT$25.834.6★662 rev
No Admittance Except On Party Business Doormat 30x17 Inch Nerdy Welcome Mat
MAINEVENT$26.054.8★221 rev
One Does Not Simply Walk to My Door Mat 30x17 Inch Trilogy Welcome Mat Coir
MAINEVENT$25.684.8★79 rev
SAIONJI Speak Friend and Enter Doormat Faux Coir 29 x 17.5 Inches Elvish Script Waterproof Non-Slip Door Mat
SAIONJI$24.884.5★35 rev
HAOWSMAT Welcome Funny Front Door Speak Friend and Enter Doormat Anti-Slip Mats Home Decor Gift Door Mats for The Entrance Way Indoor 30(W) X 17(L)
HAOWSMAT$22.954.0★52 rev
Newest
by launch date
Speak Friend and Enter Doormat Funny Welcome Mat for Front Door Indoor Outdoor Porch Entrance Entryway for Home Entrance High Traffic Housewarming Gifts 30(W) X 17(L)
naniyihao$20.93206 rev
Accssoey Welcome Funny Front Door Speak Friend and Enter Doormat Anti-Slip Mats Home Decor Gift Door Mats for The Entrance Way Indoor 24x16
Accssoey$7.50517 rev
HAOWSMAT No Admittance Except on Party Businessaux Coir Door Mat Non-Slip Low Profile Washable Indoor Outdoor Entrance Rug 30x17 Inch Dirt Trapping All Season Festive Home Decor Gift
HAOWSMAT$22.9428 rev
HAOWSMAT Speak Friend and Enter Fantasy aux Coir Door Mat Non-Slip Low Profile Washable Indoor Outdoor Entrance Rug 30x17 Inch Dirt Trapping All Season Festive Home Decor Gift
HAOWSMAT$22.8228 rev
Funny Welcome Doormat for Front Door Entrance 30x17 Non Slip Rubber Backing Low Profile Indoor Outdoor Faux Coir Mat Cute Porch Decor Entryway Floor Mat Housewarming Gift(Speak Friend and Enter)
ZHAOFLY$27.1811 rev
Trending
90-day click momentumAccssoey Welcome Funny Front Door Speak Friend and Enter Doormat Anti-Slip Mats Home Decor Gift Door Mats for The Entrance Way Indoor 24x16
Accssoey$7.504.2★
HAOWSMAT Speak Friend and Enter Fantasy aux Coir Door Mat Non-Slip Low Profile Washable Indoor Outdoor Entrance Rug 30x17 Inch Dirt Trapping All Season Festive Home Decor Gift
HAOWSMAT$22.824.1★
HAOWSMAT No Admittance Except on Party Businessaux Coir Door Mat Non-Slip Low Profile Washable Indoor Outdoor Entrance Rug 30x17 Inch Dirt Trapping All Season Festive Home Decor Gift
HAOWSMAT$22.944.1★
Speak Friend and Enter Doormat Funny Welcome Mat for Front Door Indoor Outdoor Porch Entrance Entryway for Home Entrance High Traffic Housewarming Gifts 30(W) X 17(L)
naniyihao$20.934.2★
YZCZ Funny Doormat for Entrance Way Indoor/Outdoor Front Door/Patio Anti-Slip & Heavy Weather Resistant Rugs House Warming Novelty Gift Mat 36x24 (Speak Friend and Enter)
YZCZ$35.174.8★
What buyers say about speak friend and enter doormat
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Amazing design”
“As advertised”
“Durable”
“Perfect size”
“Well made, sturdy & thick”
“Very thick”
“Your doormat works perfectly”
“Storm safe”
“it's heavy enough to not end up at our neighbors place”
What buyers complain about
“the quality of the fibers is lacking”
“Worn quickly”
“it was off in size”
“Thicker than I expected”
“Price seems a little high for what it is”
“flimsy to do much good”
“they roll it up the wrong way so the ends stick up”
“Don't let it get wet”
“It also releases a lot of fiber”
“The color is also not as dark as I would have thought”
Top return reasons
Common questions
- Is speak friend and enter doormat profitable to sell on Amazon United States?
- The niche generates $41K/yr across 28 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the speak friend and enter doormat niche?
- 15 brands and 17 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in speak friend and enter doormat?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.9%.
- When does demand for speak friend and enter doormat peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the speak friend and enter doormat niche?
- Listings span $7.50–$39.61; the average listing price is $26.09 (sweet spot $15–$100). The average incumbent carries 134 reviews — the moat a new listing must climb.