Spade
MaybeAn estimated 0.7% of orders come back. But shoppers spend an estimated $59K a year here, so Spade is a Maybe.
- Flapen Score
- 50 / 100Ranks 6,126 of 8,839 Patio, Lawn & Garden niches · −6 vs the category median of 5650
- Market size
- $59K/yr83K searches / yr
- 90-day growth
- +34.8%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 29 sellers
Flapen Score
Spade against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Spade is stronger. Inside it, weaker.
Market
The Spade market on Amazon at a glance
Shoppers on Amazon United States searched for Spade 83K times last year and spent an estimated $59K. The top 5 brands take 76% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- +34.8%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $59Ka year
- Peak month
- September2.7× the quietest month
- Top search term
- spade76K searches a year
02 · Price
A sale here is worth $24.61.
Listings sell for $24.61 on average, from $3.72 to $61.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.61 that is $2K to $6K a year per listing.
- Average price
- $24.61inside the $15 to $100 sweet spot
- Price range
- $3.72–$61.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Hand Tools. It carries 1,998 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Hand Tools
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,998per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Spade products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
29
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
19%
- Brand 136%
- Brand 216%
- Brand 310%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Spade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.7×
Search terms
Top Spade search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spade76K/yr
- sharp shovel3K/yr
- digging spade4K/yr
Reviews and returns
What reviews say buyers love and hate about Spade
We read the reviews and the return reasons for every product selling here.
“Falls apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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$3.4M/yr+70.1%
75 Foot Garden Hose
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spade questions
Answered from the same tracked data.