spade
Worth a lookShows low returns (0.7%), but a small market ($59K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$24.61avg listing price — sweet spot $15–$100
Price range
Great$3.72–$61.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.8%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,997.86avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 83K searches
According to Flapen's Amazon United States niche tracking, spade is a $59K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
spade market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $74K–$98K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
29
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
19%
- Fiskars36%
- MECHEER16%
- VNIMTI10%
- Root Slayer8%
- Kemaier6%
- ZUZUAN6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.8% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.7×
Top spade search terms
- spade76K/yr
- sharp shovel3K/yr
- digging spade4K/yr
Top spade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fiskars Trowel Heavy Duty Gardening Hand Tool with Hang Hole For Digging and Planting Rust Resistant Cast Aluminum Ergonomic Handle and Comfort Grip Gardening Tools for Yard
Fiskars$8.654.8★8,277 rev
Garden Shovel Garden Hand Trowel Heavy Duty Hand Shovel with Ergonomic Handle Small Gardening Tools for Digging Rust Resistant Gardening Spade Trowel Tools Orange
MECHEER$6.064.6★1,248 rev
Root Slayer 22011 Garden Shovel with Serrated Blade for Digging and Root Cutting Heavy Duty Steel Spade Red
Root Slayer$58.924.8★11,719 rev
Fiskars 47 Spade Garden Shovel Steel Flat Spade with Ergonomic D-Handle Sharp Blade Square Shovel for Lawn Edging Digging Heavy Duty Yard Tool Easy Cuts in Grass and Turf
Fiskars$34.004.7★4,559 rev
Fiskars Hand Trowel - Fiber Composite Gardening Hand Tool with Hang Hole - Lawn and Yard Tools
Fiskars$3.724.4★1,752 rev
Newest
by launch date
KOLEIYA Drain Spade 45 Inch Heavy Duty Sharp Shooter Shovel with Fiberglass Handle D-Grip Digging Shovel for Gardening Planting Trenching & Transplanting
KOLEIYA$32.6055 rev
Garden Shovel Trowel Garden Tool Set 2 Pack Heavy Duty Gardening Tools Set Include Wide Garden Trowel Hand Shovel with Measurement Mark Small Shovels for Gardening Digging Planting Transplanting
MECHEER$9.60272 rev
Shovel Garden Shovel for Digging 31 inch Small Shovels Heavy Duty Portable Mini Spade with Curved D-Handle for Gardening Digging Camping Car Kids Sand Beach Shovels
DIOVPLX$19.72395 rev
Nohovu Spade Shovel for Digging Heavy Duty Shovel with D-Handle Trench Shovel for Gardening 45 Inches
Dikuyeel$31.30195 rev
VNIMTI Spade Shovel for Digging Heavy Duty Spade Shovel with Wooden D-Handle Square Flat Shovel for Gardening and Edging 45 Inches
VNIMTI$33.64216 rev
Trending
90-day click momentum
Garden Tools Set 3 Pack Heavy Duty Gardening Tools Set Include Garden Shovel Transplant Trowel and Hand Rake with Ergonomic Handle Aluminum Alloy Lawn for Planting Orange
MECHEER$10.154.7★
Root Slayer 22011 Garden Shovel with Serrated Blade for Digging and Root Cutting Heavy Duty Steel Spade Red
Root Slayer$58.924.8★
ZUZUAN Garden Tool Set 3 Pack Aluminum Heavy Duty Gardening Kit Includes Hand Trowel Transplant Trowel and Cultivator Hand Rake with Soft Rubberized Non-Slip Ergonomic Handle Garden Gifts
ZUZUAN$12.114.7★
Fiskars 3-in-1 Garden Tool Set Polished Cast-Aluminum Heads for Rust Resistance Heavy-Duty Trowel Transplanter & Cultivator for Digging and Planting Non-Slip SoftGrip Handles Reduce Fatigue
Fiskars$24.304.8★
Heavy Duty Gardening Hand Trowel - Carbon Steel Garden Trowel with Rubberized Handle Ideal for Soil Planting Digging Transplanting
Kemaier$16.764.8★
What buyers say about spade
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“holds it well”
“Best value”
“Easy to storage”
“Durable and easy to work with”
“Heavy duty handle too”
“it makes planting”
“Cuts through deep roots”
“As advertised”
“Good fit”
What buyers complain about
“Falls apart”
“Low quality”
“Small bag”
“Not strong”
“It's a bit heavy”
“It's a little higher in price”
“poor quality materials”
“Cheap metal”
“hard to grab with gardening gloves”
“The product image is misleading”
Top return reasons
Common questions
- Is spade profitable to sell on Amazon United States?
- The niche generates $59K/yr across 22 tracked products. 90-day search growth is +34.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the spade niche?
- 14 brands and 29 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in spade?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.7%.
- When does demand for spade peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.7× the quietest.
- What does it cost to enter the spade niche?
- Listings span $3.72–$61.16; the average listing price is $24.61 (sweet spot $15–$100). The average incumbent carries 1,998 reviews — the moat a new listing must climb.