songbird bird seed
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Growth
Great+81.8%90-day search growth — must beat 0% to launch
Avg price
Great$16.54avg listing price — sweet spot $15–$100
Price range
Good$12.46–$21.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$120K$120K/yr · 56K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,597.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, songbird bird seed is a $120K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
songbird bird seed market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $99K–$132K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Kaytee52%
- Audubon Park24%
- Pennington13%
- Wagner's11%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +81.8% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.3×
Top songbird bird seed search terms
- songbird bird seed29K/yr
- song bird seed for outside feeders14K/yr
- song bird food6K/yr
- songbird seed4K/yr
- songbird food3K/yr
Top songbird bird seed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kaytee Songbird Wild Bird Seed Food Blended for Grosbeaks Chickadees Titmice Cardinals Nuthatches & More 7 Pounds
Kaytee$13.044.7★5,039 rev
Audubon Park Songbird Blend Wild Bird Food Bird Food for Outside Feeders 14-Pound Bag
Audubon Park$17.244.6★2,889 rev
Pennington Pride Songbird Nut & Fruit Blend Wild Bird Seed for Outside Feeders Advanced Nutrition Formula for Health Bird Food 10-lb. Bag
Pennington$21.054.5★1,875 rev
Kaytee Ultimate Birders Blend Food Wild Bird Seed for Outside Feeders Grosbeaks Cardinals Nuthatches Woodpeckers & More 10 Pounds
Kaytee$18.814.5★5,024 rev
Wagners 53002 Farmers Delight Wild Bird Food with Cherry Flavor 10-Pound Bag
Wagner's$12.464.5★20,912 rev
Newest
by launch date
Audubon Park Extreme Variety Wild Bird Seed for Outside Feeders 15-lb. Bag
Audubon Park$19.971,291 rev
Kaytee Ultimate Birders Blend Food Wild Bird Seed for Outside Feeders Grosbeaks Cardinals Nuthatches Woodpeckers & More 10 Pounds
Kaytee$18.815,024 rev
Kaytee Wild Bird Ultimate No Mess Wild Bird Food Seed For Cardinals Finches Chickadees Nuthatches Woodpeckers Grosbeaks Juncos and Other Colorful Songbirds 9.75 Pound
Kaytee$20.407,369 rev
Pennington Pride Songbird Nut & Fruit Blend Wild Bird Seed for Outside Feeders Advanced Nutrition Formula for Health Bird Food 10-lb. Bag
Pennington$21.051,875 rev
Wagners 82042 Songbird Banquet Wild Bird Food 5-Pound Bag
Wagner's$12.876,766 rev
Trending
90-day click momentumAudubon Park Extreme Variety Wild Bird Seed for Outside Feeders 15-lb. Bag
Audubon Park$19.974.7★
Audubon Park Songbird Blend Wild Bird Food Bird Food for Outside Feeders 14-Pound Bag
Audubon Park$17.244.6★
Kaytee Songbird Wild Bird Seed Food Blended for Grosbeaks Chickadees Titmice Cardinals Nuthatches & More 7 Pounds
Kaytee$13.044.7★
Kaytee Ultimate Birders Blend Food Wild Bird Seed for Outside Feeders Grosbeaks Cardinals Nuthatches Woodpeckers & More 10 Pounds
Kaytee$18.814.5★
Kaytee Wild Bird Ultimate No Mess Wild Bird Food Seed For Cardinals Finches Chickadees Nuthatches Woodpeckers Grosbeaks Juncos and Other Colorful Songbirds 9.75 Pound
Kaytee$20.404.4★
What buyers say about songbird bird seed
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“FANTASTIC PRICE”
“As advertised”
“Good Size”
“The variety of seeds is good as well”
“Bird approved”
“Easy to our”
“you can smell the freshness”
“clean-up is so much easier for me”
“Bird Seed with Bonus BUGS”
What buyers complain about
“A bit pricey”
“False advertising”
“Expensive for quality”
“Infestation”
“Bug infestation”
“Small bag”
“Lots of waste”
“Bag fell apart when I used it”
“makes a mess cleaning”
“leaked everywhere”
Top return reasons
Common questions
- Is songbird bird seed profitable to sell on Amazon United States?
- The niche generates $120K/yr across 9 tracked products. 90-day search growth is +81.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the songbird bird seed niche?
- 4 brands and 14 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in songbird bird seed?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.0%.
- When does demand for songbird bird seed peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.3× the quietest.
- What does it cost to enter the songbird bird seed niche?
- Listings span $12.46–$21.05; the average listing price is $16.54 (sweet spot $15–$100). The average incumbent carries 7,597 reviews — the moat a new listing must climb.