Skip to content
61

soil test kit

Launch it

A $1.2M/yr market growing +28.7% this quarter with returns at 1.6% — clears our launch bar.

Market size 82Growth 55Conversion 80Competition 20Returns 83Price range 74Avg price 90Brand share 36Review moat 24Quality gap 78

Avg price

Great$20.84

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Market size

Great$1.2M

$1.2M/yr · 718K searches

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$9.39–$31.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+28.7%

90-day search growth — must beat 0% to launch

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,488.77

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, soil test kit is a $1.2M/yr Amazon United States market (718K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 61/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

soil test kit market data

Units sold / yr
60K–80K
avg 6,000–8,000/product
Revenue / yr
$1.3M–$1.7M
units × avg price
Conversion rate
8.3%
Avg BSR
#8
Page quality
0%
Prime
100%
Sponsored
77%
Out of stock
3.1%
Avg brand age
48 months
Avg seller age
174 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

65

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

11%

  • Luster Leaf38%
  • My Soil21%
  • Dewilde Trading Co10%
  • YAMRON8%
  • NewTest6%
  • SONKIR5%
  • Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.7% search growth over the last 90 days.
25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.5×

Top soil test kit search terms

  • soil test kit449K/yr
  • soil test51K/yr
  • soil tester for garden nutrients30K/yr
  • soil testing kit33K/yr
  • garden soil test kit17K/yr
  • soil test kit for lawns17K/yr
  • soil testing kit for gardening18K/yr
  • soil test kit for vegetable garden11K/yr
  • lawn soil test kit13K/yr
  • luster leaf rapitest soil test kit8K/yr
All search terms

Top soil test kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$124K20%$247K30%$371K40%$494K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about soil test kit

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use26%

“Easy to read”

Plant Growth16%

“it helps care for plants accurately”

Quality-Overall10%

“Excellent product”

Value For Money8%

“worth every penny”

Advertised Vs Actual Product8%

“Exactly as advertised”

Measurement/Reading Accuracy7%

“It is accurate”

Moist/Dry4%

“the moisture one works great”

Instructions/User Manual/Troubleshooting3%

“Instructions were clear”

Durability2%

“Durable and easy to use”

Water Resistance1%

“I have found this to be quite helpful in preventing over watering”

What buyers complain about

Measurement/Reading Accuracy25%

“Caution: Questionable Accuracy”

Functionality-Overall15%

“Did not work properly”

Durability8%

“Broke very easily”

Quality-Overall7%

“Complete garbage”

Value For Money6%

“This was a little bit more expensive”

Ease Of Use5%

“very messy to use”

Instructions/User Manual/Troubleshooting4%

“Horrible instructions”

Plant Growth3%

“figure out why my plants werent doing well”

Moist/Dry3%

“was dry as a bone”

Color2%

“No color even registered”

Top return reasons

Measurement/Reading Accuracy37%
Functionality-Overall27%
Advertised Vs Actual Product8%
Defective Material/Parts5%
Value For Money4%
Instructions/User Manual/Troubleshooting2%
Ease Of Use2%
Size-Overall2%
Durability1%
Quality-Overall1%

Common questions

Is soil test kit profitable to sell on Amazon United States?
The niche generates $1.2M/yr across 13 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +28.7%. Flapen's verdict: Launch it (61/100).
How competitive is the soil test kit niche?
10 brands and 65 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in soil test kit?
Top complaints mined from reviews: Measurement/Reading Accuracy, Functionality-Overall, Durability. The return rate is 1.6%.
When does demand for soil test kit peak?
Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.5× the quietest.
What does it cost to enter the soil test kit niche?
Listings span $9.39–$31.32; the average listing price is $20.84 (sweet spot $15–$100). The average incumbent carries 5,489 reviews — the moat a new listing must climb.