Is soil moisture meter profitable to sell on Amazon United States?

The niche generates $2.3M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +53.8%. Flapen's verdict: Launch it (70/100).

How competitive is the soil moisture meter niche?

18 brands and 27 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in soil moisture meter?

Top complaints mined from reviews: Functionality-Overall, Measurement/Reading Accuracy, Durability. The return rate is 1.5%.

When does demand for soil moisture meter peak?

Demand peaks in May–Jun–Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the soil moisture meter niche?

Listings span $5.98–$31.12; the average listing price is $13.20 (sweet spot $15–$100). The average incumbent carries 9,717 reviews — the moat a new listing must climb.

soil moisture meter

Launch it

A $2.3M/yr market growing +53.8% this quarter with returns at 1.5% — clears our launch bar.

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.3M

$2.3M/yr · 1.4M searches

Returns

Great1.5%

return rate — above 5% kills the launch gate

Growth

Good+53.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.98–$31.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.20

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,716.5

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, soil moisture meter is a $2.3M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 70/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

soil moisture meter market data

Units sold / yr: 150K–200K; avg 6,000–8,000/product
Revenue / yr: $2.0M–$2.6M; units × avg price
Conversion rate: 12.8%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 3.7%
Avg brand age: 43 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 flat

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

26%

XLUX34%
Craft91110%
Antonki9%
SONKIR7%
YAMRON7%
Censinda6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +53.8% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.7×

Open Trend

Top soil moisture meter search terms

soil moisture meter332K/yr +97.7%9.1% conv.
moisture meter for plants342K/yr +45.0%12.2% conv.
plant water meter175K/yr +18.5%13.3% conv.
plant moisture meter157K/yr +24.2%12.6% conv.
water meter for indoor plants65K/yr -0.1%12.2% conv.
plant moisture meter houseplants55K/yr -3.5%11.7% conv.
soil moisture meter outdoor13K/yr +591.6%10.2% conv.
water meter for outdoor plants16K/yr +874.6%14.3% conv.
soil moisture meter for plants11K/yr >1,000%9.8% conv.
water meter for plants20K/yr +85.4%11.6% conv.

All search terms

Top soil moisture meter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XLUX Long Probe Deep Use Soil Moisture Meter Water Monitor Indicator Sensor Hygrometer for Outdoor Indoor Large Pot Plants Flower Gardening Farming

XLUX$14.344.5★14,884 rev

XLUX Soil Moisture Meter (Since 2015) - No Batteries Required Durable 304 Stainless Steel Probe & Virgin ABS - Instant Read Hygrometer for Garden Indoor & Outdoor Plants (Upgraded Design)

XLUX$11.454.4★70,562 rev

Craft911 Plant Moisture Meter

Craft911$9.324.5★2,580 rev

Antonki 2 Pack Soil Moisture Meter Plant Water Meter for Gardening Farming Soil Tester Hygrometer Sensor for Indoor Outdoor House Plants Flower Lawn - No Battery Required

Antonki$9.694.4★3,320 rev

SONKIR Soil pH Meter MS02 3-in-1 Soil Moisture/Light/pH Tester Gardening Tool Kits for Plant Care Great for Garden Lawn Farm Indoor & Outdoor Use (Green)

SONKIR$9.394.1★46,513 rev

Newest

by launch date

HSLGOVE Soil Test Kit 7-in-One Soil Moisture Meter/Soil PH Meter/Fertility Dual Screen Soil Tester w/Digital Soil Temp/Air Temp&Humidity for Plants Gardening Lawn Farm Indoor&Outdoor-Lvory White

HSLGOVE$25.05238 rev

6mo ago

Zoiydals Soil Moisture Meter for Plants Hygrometer Sensor Water Monitor Plant Moisture Tester for Indoor Outdoor Garden Potted Plants Farm Lawn No Battery (Style 1)

Zoiydals$6.35281 rev

10mo ago

YAMRON 4-in-1 Soil Moisture Meter Digital Plant Temperature/Soil Moisture/pH Meter/Sunlight Intensity Backlight LCD Display Soil Test Meter for Gardening Farming and Outdoor Plants

YAMRON$31.123,116 rev

1y ago

4-in-1 Soil Moisture Meter Digital PH Meter/Soil Moisture/Plant Temperature/Sunlight Intensity Backlight LCD Display Soil Test Meter for Garden Lawn Plant Care Farm and Indoor Outdoor Plants

IRTOV$28.881,903 rev

1y ago

Craft911 Plant Moisture Meter

Craft911$9.322,580 rev

2y ago

What buyers say about soil moisture meter

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use26%

“easy to follow”

Plant Growth13%

“my plants are very healthy”

Advertised Vs Actual Product12%

“As advertised”

Value For Money10%

“Great deal”

Quality-Overall9%

“The build quality feels solid”

Measurement/Reading Accuracy6%

“Seems accurate”

Moist/Dry4%

“Has been very useful for checking moisture level”

Water Resistance3%

“Water detector is good”

Durability2%

“durable material”

Strength1%

“The meter was sturdy”

What buyers complain about

Functionality-Overall25%

“Barely work”

Measurement/Reading Accuracy19%

“the accuracy/readings are way off”

Durability14%

“Breaks easily”

Quality-Overall8%

“Why is the quality so low”

Moist/Dry7%

“was dry as a bone”

Value For Money4%

“This was a little bit more expensive”

Instructions/User Manual/Troubleshooting2%

“Bad manual”

Plant Growth2%

“killing the plants”

Water Resistance1%

“DO NOT TEST IN WATER”

Ease Of Use1%

“Can not use it”

Top return reasons

Measurement/Reading Accuracy35%

Functionality-Overall31%

Advertised Vs Actual Product7%

Defective Material/Parts7%

Size-Overall4%

Value For Money3%

Moist/Dry2%