Is sofyre rodent repellent pouches profitable to sell on Amazon United States?

The niche generates $193K/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +122.8%. Flapen's verdict: Worth a look (60/100).

How competitive is the sofyre rodent repellent pouches niche?

7 brands and 11 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in sofyre rodent repellent pouches?

Top complaints mined from reviews: Functionality-Overall, Smell, Pest/Insect Control. The return rate is 0.4%.

What does it cost to enter the sofyre rodent repellent pouches niche?

Listings span $20.59–$45.86; the average listing price is $29.97 (sweet spot $15–$100). The average incumbent carries 4,204 reviews — the moat a new listing must climb.

sofyre rodent repellent pouches

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Growth

Incredible+122.8%

90-day search growth — must beat 0% to launch

Avg price

Incredible$29.97

avg listing price — sweet spot $15–$100

Price range

Incredible$20.59–$45.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$193K

$193K/yr · 106K searches

Review moat

Bad4,204.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad89%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, sofyre rodent repellent pouches is a $193K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sofyre rodent repellent pouches market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $150K–$180K; units × avg price
Conversion rate: 6.1%
Avg BSR: #256
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.6%
Avg brand age: 34 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

SoFyre36%
BugBarrier28%
Grandpa Gus's17%
Mighty Mint7%
ROTIAH4%
WonderMar4%
Open — no brand owns it (1 brand, 3%)

Demand

Weekly Amazon search volume, last 12 weeks — +122.8% search growth over the last 90 days.

Open Trend

Top sofyre rodent repellent pouches search terms

sofyre rodent repellent pouches57K/yr +162.7%4.0% conv.
sofire mouse repellent pouches8K/yr +98.5%3.8% conv.
sofire rodent repellent pouches4K/yr +250.4%2.6% conv.
pest control pouches12K/yr +10.8%0.5% conv.
softer rodent repellent pouches2K/yr >1,000%4.0% conv.
sofyre rodent repellent pouches castor oil cedarwood2K/yr +367.1%2.0% conv.
peppermint sachets6K/yr +57.0%1.0% conv.
rodent repellent pouches sofyre2K/yr +40.9%2.7% conv.
sofyee mouse repellent pouches3K/yr +4.5%3.6% conv.
pest vault pouches5K/yr -40.0%1.2% conv.

All search terms

Top sofyre rodent repellent pouches products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SoFyre Rodent Repellent Pouches 12-Pack Mouse Repellent for Home RV Garage Car Basement Mice Indoor & Outdoor Deterrent Peppermint Cinnamon Cedarwood Rat Repellent Plant-Based Natural Pest Control

SoFyre$45.863.1★127 rev

BugBarriers Extra-Strength Mouse Repellent Deterrent Pouches USDA 99% Biobased Peppermint & Rosemary Oils Repel Mice Nesting in Car RV Boat Garage Shed Cabin Made in The USA (Pack of 20)

BugBarrier$43.064.2★467 rev

Grandpa Guss Natural Mouse Repellent Pouches Cinnamon/Peppermint Oils Repel Mice from Nesting in Home/Cabin/Boat/Car Storage/RV/Machinery/Shed (10 Pouches)

Grandpa Gus's$31.284.1★28,019 rev

Mighty Mint Mouse Repellent Pouches Peppermint Castor Oil & Cinnamon Formula Natural Indoor Deterrent for Mice and Rodents Plant-Based Long-Lasting Protection 12 Count

Mighty Mint$23.604.0★4,022 rev

BugBarriers Extra-Strength Mouse Repellent Deterrent Pouches USDA 99% Biobased Peppermint & Rosemary Oils Repel Mice Nesting in Car RV Boat Garage Shed Cabin Made in The USA (Pack of 10)

BugBarrier$24.344.0★517 rev

Newest

by launch date

SoFyre Rodent Repellent Pouches 12-Pack Mouse Repellent for Home RV Garage Car Basement Mice Indoor & Outdoor Deterrent Peppermint Cinnamon Cedarwood Rat Repellent Plant-Based Natural Pest Control

SoFyre$45.86127 rev

5mo ago

Pest Rodent Repellent Pouches Peppermint Oil for Mouse Roach Ant Spider Squirrel Mice Rats Pest Control Indoor Outdoor Natural Mouse Deterrent Replace Traps Poison Family Pet Safe 10 Pack

ROTIAH$24.96332 rev

6mo ago

WonderMar Pest Repellent Pouches Peppermint Oil for Rodent Mouse Rats Spider Squirrel Pest Control Indoor & Outdoor Natural Mouse Deterrent Replace Traps Family & Pet Safe(10 Pack)

WonderMar$26.0757 rev

6mo ago

BIO YOLO Rodent Repellent Pouches Peppermint Oil Plant-Powered Repels Mice Rats & Squirrels Mouse Repellent Protects Indoor Car RV Boat Garage & Cabin 10 Pouches

BIO YOLO$20.5994 rev

1y ago

Mighty Mint Mouse Repellent Pouches Peppermint Castor Oil & Cinnamon Formula Natural Indoor Deterrent for Mice and Rodents Plant-Based Long-Lasting Protection 12 Count

Mighty Mint$23.604,022 rev

1y ago

What buyers say about sofyre rodent repellent pouches

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“Great smell”

Pest/Insect Control24%

“Keeps pests away”

Ease Of Use10%

“Easy to use”

Quality-Overall9%

“They feel high-quality and long-lasting; I know they'll last a whole season”

Advertised Vs Actual Product5%

“As described”

Value For Money4%

“The value for money is excellent”

Ease Of Cleaning1%

“Easy and clean to use”

Strength1%

“They have a strong”

Safety Standards1%

“Safe for my dogs”

Durability1%

“seems quite durable”

What buyers complain about

Functionality-Overall43%

“No very effective”

Smell16%

“The smell did give me a headache”

Pest/Insect Control13%

“Does not deter mice”

Value For Money10%

“costly”

Durability3%

“Short lived”

Natural Resource Wastage1%

“Waste of money”

Advertised Vs Actual Product1%

“Doesnt work as advertised”

Quality-Overall1%

“Garbage products”

Defective Material/Parts1%

“Product does not work”

Size-Overall1%

“Short lived”

Top return reasons

Smell28%

Functionality-Overall27%

Advertised Vs Actual Product13%

Pest/Insect Control11%

Value For Money8%

Defective Material/Parts3%

Size-Overall2%

Suitable For Outdoor2%

Leak-Proof2%