sodium hypochlorite
Skip itA deep review moat (5,448 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$45.01avg listing price — sweet spot $15–$100
Growth
Good+46.3%90-day search growth — must beat 0% to launch
Price range
Good$7.10–$148.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$156K$156K/yr · 148K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,448.16avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, sodium hypochlorite is a $156K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sodium hypochlorite market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $135K–$180K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #505
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 95%
- Out of stock
- 7.7%
- Avg brand age
- 69 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
37
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
9%
- CPDI41%
- Alliance Chemical26%
- RMR Brands7%
- HOANK6%
- UniClean America6%
- ALDON5%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×
Top sodium hypochlorite search terms
- sodium hypochlorite97K/yr
- sodium hypochlorite pressure washing7K/yr
- hipoclorito de sodio10K/yr
- sodium hypochlorite 12.59K/yr
- 12.5% sodium hypochlorite4K/yr
- 12.5 sodium hypochlorite6K/yr
- hypochlorite6K/yr
- sodium hypochlorite solution4K/yr
- sodium hypochlorite soft wash3K/yr
- sodium hydrochloride2K/yr
Top sodium hypochlorite products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CPDI Champion 4-Pack Pool Shock Liquid Chlorine 12.5 Sodium Hypochlorite 1 Gallon Ready-to-Use Treatment for Clear Water and Algae Control in Above Ground & Inground Swimming Pools
CPDI$51.174.6★1,482 rev
Sodium Hypochlorite 12.5% - 1 Gallon - Liquid Chlorine - High Purity - Alliance Chemical
Alliance Chemical$35.494.4★229 rev
Champion 2-Pack Pool Shock 12.5 Liquid Chlorinator for Swimming Pools 1 Gallon Each - Fast-Acting Sodium Hypochlorite Sanitizer Ready to Use Non-Staining Non-Scaling Commercial Grade
CPDI$36.454.6★1,482 rev
Alliance Chemical Sodium Hypochlorite 5.25% Liquid Chlorine - 2 Gallons for Industrial Cleaning Oxidation and Surface Preparation
Alliance Chemical$52.474.5★9 rev
RMR-86 Instant Mold and Mildew Stain Remover Spray - Scrub Free Formula 1 Gallon
RMR Brands$29.704.4★66,707 rev
Newest
by launch date
(4 Gallons) - Pool Shock Liquid Chlorine for Swimming Pools 12.5% Sodium Hypochlorite Treatment for Clear Water and Algae Control in Above Ground & Inground Swimming Pools - Ready-to-Use
HOANK$41.4216 rev
Alliance Chemical - Sodium Hypochlorite 10% - 1 Gallon - Water Treatment Pool Treatment Bleaching (NaOCl) | CAS 7681-52-9
Alliance Chemical$49.740 rev
Alliance Chemical Sodium Hypochlorite 5.25% Liquid Chlorine - 2 Gallons for Industrial Cleaning Oxidation and Surface Preparation
Alliance Chemical$52.479 rev
Alliance Chemical Sodium Hypochlorite 12.5% - 2 Gallons - Liquid Chlorine for Industrial Cleaning Oxidation and Surface Preparation
Alliance Chemical$61.754 rev
Sodium Hypochlorite 12.5% - Chlor 12.5 - Chlorine Liquid Concenrate Naocl - Made in USA - Size: 16 fl oz
UniClean America$16.9513 rev
Trending
90-day click momentumAlliance Chemical - Sodium Hypochlorite 10% - 1 Gallon - Water Treatment Pool Treatment Bleaching (NaOCl) | CAS 7681-52-9
Alliance Chemical$49.740.0★
(4 Gallons) - Pool Shock Liquid Chlorine for Swimming Pools 12.5% Sodium Hypochlorite Treatment for Clear Water and Algae Control in Above Ground & Inground Swimming Pools - Ready-to-Use
HOANK$41.424.2★
Dakins Solution Full-Strength 0.5% Sodium Hypochlorite Wound Cleanser for Acute and Chronic Wounds Non-Cytotoxic Antimicrobial No-Rinse Formula Gentle on Skin Safe for Home or Clinical Use 16 oz
Dakin's Solution$25.794.8★
UniClean America CHLOR 12.5 - Sodium Hypochlorite 12.5% - HIGH Purity - Made in Texas USA (Size: 1 Gallon)
UniClean America$32.994.7★
Sodium Hypochlorite Solution 12.5% - 4 Gallon Case - Alliance Chemical High Purity Sodium Hypochlorite 12.5 for Pool Cleaning & Water Treatment
Alliance Chemical$117.814.4★
What buyers say about sodium hypochlorite
What buyers praise and complain about, mined from review topics.What buyers love
“makes cleaning easier”
“Excellent product for above ground”
“Good deal”
“As described”
“Works fast”
“Smells great and really cleans”
“I like the way it clears the pool”
“Incredibly Powerful”
“Great pool clarity now”
“for some reason this bottle I got is a light blue color like it should be”
What buyers complain about
“Stopped working”
“But the product is way overpriced”
“i hate the smell”
“cleaning is not fun”
“leaked all over shipping box”
“Doesn't Work As Described”
“Bleach”
“Poor Performance and I do not recommend”
“but it would not clear the water”
“other forms of discoloration”
Top return reasons
Common questions
- Is sodium hypochlorite profitable to sell on Amazon United States?
- The niche generates $156K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +46.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the sodium hypochlorite niche?
- 11 brands and 37 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in sodium hypochlorite?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.3%.
- When does demand for sodium hypochlorite peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.0× the quietest.
- What does it cost to enter the sodium hypochlorite niche?
- Listings span $7.10–$148.10; the average listing price is $45.01 (sweet spot $15–$100). The average incumbent carries 5,448 reviews — the moat a new listing must climb.