Sodium Bentonite
MaybeAn estimated 0.9% of orders come back. But shoppers spend an estimated $45K a year here, so Sodium Bentonite is a Maybe.
- Flapen Score
- 60 / 100Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 5660
- Market size
- $45K/yr30K searches / yr
- 90-day growth
- +103.2%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 21 sellers
Flapen Score
Sodium Bentonite against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Sodium Bentonite is stronger. Inside it, weaker.
Market
The Sodium Bentonite market on Amazon at a glance
Shoppers on Amazon United States searched for Sodium Bentonite 30K times last year and spent an estimated $45K. The top 5 brands take 72% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +103.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- +103.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $45Ka year
- Top search term
- sodium bentonite7K searches a year
02 · Price
A sale here is worth $51.23.
Listings sell for $51.23 on average, from $7.10 to $127.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $51.23 that is $0 to $5K a year per listing.
- Average price
- $51.23inside the $15 to $100 sweet spot
- Price range
- $7.10–$127.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #638 within Water Gardens & Ponds. It carries 520 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 59%
- Out of stock, average day
- 1.7%
- Average rank
- #638in Water Gardens & Ponds
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 520per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Sodium Bentonite products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
50 Pound Benseal Bentonite Drilling Mud Water Well Pond Foundation Seal Waterproof Baroid Grouting Wyoming Sodium Bentonite
- Price
- $103.51
- Rating
- 4.2/5
- Reviews
- 158
- Age
- 11y ago

Granular Sodium Bentonite Clay for Pond Sealing - Natural Soil Clay Pond Liner 25 Pounds - Blend of Chips and Powder - Use for Pond Leak Repair & Dam Sealer
- Price
- $72.76
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 8y ago

Plant Guru Sodium Bentonite Clay Powder 5 lbs. Bulk Wholesale 100% Natural Indian Healing Clay - Deep Pore Cleansing Facial And Body Mask - Detox Clay for Face Hair Acne and Bath.
- Price
- $22.91
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 7mo ago

Unearthed Sodium Bentonite Clay Premium Pond Sealer Industrial Absorbent & Natural OdorControl Powerhouse 50 lbs
- Price
- $95.11
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 4y ago

Sodium Bentonite Clay 4LB - Granular All Natural Pond Sealant - High Absorption - Leak Sealer Wastewater Cleansing Agent Cat Litter Clumping & Odor Control...ETC. (4 Pound)
- Price
- $25.03
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2y ago
Trending
estimated 90-day click momentum
PondSeal Bentonite Clay Pond Sealer for Water Containment | Natural Expanding Clay for Ponds Lagoons Canals & Decorative Water Features | Mix & Blanket Application Methods | 50LB Bag
- Price
- $60.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3w ago

Plant Guru Sodium Bentonite Clay Powder 15 lbs. Bulk Wholesale 100% Natural Indian Healing Clay - Deep Pore Cleansing Facial And Body Mask - Detox Clay for Face Hair Acne and Bath.
- Price
- $41.51
- Rating
- 3.6/5
- Reviews
- 36
- Age
- 7mo ago

Plant Guru Sodium Bentonite Clay Powder 5 lbs. Bulk Wholesale 100% Natural Indian Healing Clay - Deep Pore Cleansing Facial And Body Mask - Detox Clay for Face Hair Acne and Bath.
- Price
- $22.91
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 7mo ago

Sodium Bentonite Clay 19LB - Granular All Natural Pond Sealant - High Absorption - Leak Sealer Wastewater Cleansing Agent Cat Litter Clumping & Odor Control...ETC. (19 Pound)
- Price
- $52.53
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2y ago

Sodium Bentonite Clay 8LB - Granular All Natural Pond Sealant - High Absorption - Leak Sealer Wastewater Cleansing Agent Cat Litter Clumping & Odor Control...ETC. (8 Pound)
- Price
- $33.06
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 2y ago
Newest
by launch date
PondSeal Bentonite Clay Pond Sealer for Water Containment | Natural Expanding Clay for Ponds Lagoons Canals & Decorative Water Features | Mix & Blanket Application Methods | 50LB Bag
- Price
- $60.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3w ago

Sodium Bentonite Clay - 12oz Starter Size - Granular All Natural Pond Sealant - High Absorption - Leak Sealer Wastewater Cleansing Agent Cat Litter Clumping & Odor Control...ETC. (12 Ounce)
- Price
- $15.43
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 6mo ago

Plant Guru Sodium Bentonite Clay Powder 15 lbs. Bulk Wholesale 100% Natural Indian Healing Clay - Deep Pore Cleansing Facial And Body Mask - Detox Clay for Face Hair Acne and Bath.
- Price
- $41.51
- Rating
- 3.6/5
- Reviews
- 36
- Age
- 7mo ago

Plant Guru Sodium Bentonite Clay Powder 5 lbs. Bulk Wholesale 100% Natural Indian Healing Clay - Deep Pore Cleansing Facial And Body Mask - Detox Clay for Face Hair Acne and Bath.
- Price
- $22.91
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 7mo ago

Nuanchu 50lb Granular Bentonite Clay for Pond Sealing Granular All Natural Pond Sealant Bentonite Clay Powder Natural Soil Liner for Pool Leak Repair Dam Sealer Cat Litter Clumping
- Price
- $127.11
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
21
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 99%
Open market
21%
- baroid21%
- Natural Waterscapes16%
- Plant Guru13%
- Seven Springs Farm11%
- Nuanchu10%
- Unearthed7%
Demand
Sodium Bentonite search demand
Weekly searches over the year. Pick a range.
Search terms
Top Sodium Bentonite search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sodium bentonite7K/yr
- bentonite pond sealer7K/yr
- sodium bentonite clay6K/yr
- bentonite clay for ponds4K/yr
- bentonite clay pond sealer3K/yr
- bentonite clay 50 lb bag3K/yr
Reviews and returns
What reviews say buyers love and hate about Sodium Bentonite
We read the reviews and the return reasons for every product selling here.
“Appears to be inferior quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sodium Bentonite questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









