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Sodium Bentonite

Maybe

An estimated 0.9% of orders come back. But shoppers spend an estimated $45K a year here, so Sodium Bentonite is a Maybe.

Flapen Score
60
60 / 100
Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 56
Market size
$45K/yr30K searches / yr
90-day growth
+103.2%search demand this quarter
Competition
57%top-5 click share · 15 brands · 21 sellers

Flapen Score

Sodium Bentonite against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Sodium Bentonite is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sodium Bentonite market on Amazon at a glance

Shoppers on Amazon United States searched for Sodium Bentonite 30K times last year and spent an estimated $45K. The top 5 brands take 72% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +103.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+103.2%
Conversion, latest week
2.9%
Market size, estimated
$45Ka year
Top search term
sodium bentonite7K searches a year

02 · Price

A sale here is worth $51.23.

Listings sell for $51.23 on average, from $7.10 to $127.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $51.23 that is $0 to $5K a year per listing.

Average price
$51.23inside the $15 to $100 sweet spot
Price range
$7.10–$127.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #638 within Water Gardens & Ponds. It carries 520 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
59%
Out of stock, average day
1.7%
Average rank
#638in Water Gardens & Ponds
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
520per listing
Listings tracked
22

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
88 months

Products

Top Sodium Bentonite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

21%

  • Brand 121%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 67%

Demand

Sodium Bentonite search demand

Weekly searches over the year. Pick a range.

2K1KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Sodium Bentonite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sodium bentonite7K/yr
  • bentonite pond sealer7K/yr
  • sodium bentonite clay6K/yr
  • bentonite clay for ponds4K/yr
  • bentonite clay pond sealer3K/yr
  • bentonite clay 50 lb bag3K/yr

Reviews and returns

What reviews say buyers love and hate about Sodium Bentonite

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Appears to be inferior quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sodium Bentonite questions

Answered from the same tracked data.