Snow Shovel
MaybeShoppers spend an estimated $9.4M a year here. But demand is soft, at -95.2% this quarter, so Snow Shovel is a Maybe.
- Flapen Score
- 63 / 100Top 22% of 8,839 Patio, Lawn & Garden niches · +7 vs the category median of 5663
- Market size
- $9.4M/yr10.0M searches / yr
- 90-day growth
- -95.2%search demand this quarter
- Competition
- 38%top-5 click share · 34 brands · 75 sellers
Flapen Score
Snow Shovel against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Snow Shovel is stronger. Inside it, weaker.
Market
The Snow Shovel market on Amazon at a glance
Shoppers on Amazon United States searched for Snow Shovel 10.0M times last year and spent an estimated $9.4M. The top 5 brands take 53% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 10.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -95.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.4M a year.
- Searches, last 12 months
- 10.0M
- Growth, 90 days vs prior 90
- -95.2%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $9.4Ma year
- Peak month
- February83.1× the quietest month
- Top search term
- shovel1.2M searches a year
02 · Price
A sale here is worth $31.10.
Listings sell for $31.10 on average, from $6.06 to $63.88. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $31.10 that is $187K to $249K a year per listing.
- Average price
- $31.10inside the $15 to $100 sweet spot
- Price range
- $6.06–$63.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $187K–$249K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #175 within Snow Removal. It carries 1,396 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 90%
- Out of stock, average day
- 19.1%
- Average rank
- #175in Snow Removal
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,396per listing
- Listings tracked
- 48
04 · Newcomers
8 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Snow Shovel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
75
Top-5 brand share
53%
Top 20: 86%
Top-5 click share
38%
Top 20: 71%
Open market
43%
- Brand 127%
- Brand 29%
- Brand 37%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Snow Shovel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 83.1×
Search terms
Top Snow Shovel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shovel1.2M/yr
- snow shovel6.3M/yr
- shovels109K/yr
- pala45K/yr
- snow shovel for driveway854K/yr
- snow shovels454K/yr
- plastic snow shovel59K/yr
- metal snow shovel168K/yr
- wide shovel17K/yr
- large shovel9K/yr
Reviews and returns
What reviews say buyers love and hate about Snow Shovel
We read the reviews and the return reasons for every product selling here.
“Falls apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snow Shovel questions
Answered from the same tracked data.









