snow mat for entryway
Skip itSoft demand (-57.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$44.04avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.55–$222.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$157K$157K/yr · 147K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad27,103.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-57.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, snow mat for entryway is a $157K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
snow mat for entryway market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $176K–$220K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.4%
- Avg brand age
- 47 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- GORILLA GRIP91%
- Gorilla Mats8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -57.2% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.9×
Top snow mat for entryway search terms
- gorilla grip mat34K/yr
- gorilla grip door mat15K/yr
- weather mat for entryway16K/yr
- gorilla door mat5K/yr
- gorilla floor mat4K/yr
- snow mat21K/yr
- gorilla grip doormat2K/yr
- snow mat for entryway23K/yr
- snow rug12K/yr
- door mats for snow5K/yr
Top snow mat for entryway products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray Diamond
GORILLA GRIP$16.754.4★39,377 rev
GORILLA GRIP Waterproof Traffic Guard Door Mat Indoor and Outdoor Heavy Duty Entryway Mats Strong Backing Commercial Utility Rugs Office Hallway Garage and Patio Low Profile Runner 29x17 Black
GORILLA GRIP$19.104.4★8,293 rev
GORILLA GRIP Ultra Absorbent Front Door Mat Outside Entrance Traps Dirt and Moisture HydroABSORB Indoor Outdoor Doormat Holds Up to 1.7 Cups Water Stain and Fade Resistant Welcome Mat 29x17 Black
GORILLA GRIP$25.754.6★5,543 rev
Gorilla Mats Large Exercise Mat 6 x 4 x 1/4 Ultra Durable Thick Workout Mat for Home Gym Flooring Non-Slip Flat Fitness Yoga & Weight Lifting Floor Mat Shoe Friendly
Gorilla Mats$146.484.7★4,343 rev
GORILLA GRIP SoakSTOPPER Dog Door Mat Machine Washable Rug Absorbent Doormat Captures Moisture Mud Dirt Quick Dry Soft Chenille Entryway Rugs Indoor Entrance Mats for Dog Paws 24x17 Grey
GORILLA GRIP$14.144.6★20,955 rev
Newest
by launch date
GORILLA GRIP Dirt Grabber Door Mat Durable Mesh for Indoor Outdoor Use
GORILLA GRIP$21.266,772 rev
GORILLA GRIP Slip Resistant Clear Office Chair Mat for Carpet Floors Smooth Rolling Glide Under Desk Heavy Duty Plastic Computer Mats and Carpeted Floor Protector Work and Gaming Chairs 29x47
GORILLA GRIP$47.191,950 rev
GORILLA GRIP Ultra Absorbent Front Door Mat Outside Entrance Traps Dirt and Moisture HydroABSORB Indoor Outdoor Doormat Holds Up to 1.7 Cups Water Stain and Fade Resistant Welcome Mat 29x17 Black
GORILLA GRIP$25.755,543 rev
GORILLA GRIP Waterproof Traffic Guard Door Mat 72x48 Indoor Outdoor Heavy Duty Entryway Mats Strong Backing Commercial Utility Rugs for Office Hallway Garage Patio Low Profile Runner Rug Black
GORILLA GRIP$60.718,293 rev
GORILLA GRIP Waterproof Traffic Guard Door Mat Indoor and Outdoor Heavy Duty Entryway Mats Strong Backing Commercial Utility Rugs Office Hallway Garage and Patio Low Profile Runner 29x17 Black
GORILLA GRIP$19.108,293 rev
Trending
90-day click momentum
Gorilla Mats Extra Large Yoga Mat 9 x 6 x 8mm Extra Thick & Wide Non-Slip Exercise Mat for Home Gym Flooring Ultra Comfortable Workout Floor Mat for Barefoot Fitness & Stretching
Gorilla Mats$222.584.5★
Gorilla Mats Large Exercise Mat 6 x 4 x 1/4 Ultra Durable Thick Workout Mat for Home Gym Flooring Non-Slip Flat Fitness Yoga & Weight Lifting Floor Mat Shoe Friendly
Gorilla Mats$146.484.7★
GORILLA GRIP SoakSTOPPER Dog Door Mat 36x24 Machine Washable Rug Absorbent Doormat Captures Moisture Mud Dirt Quick Dry Soft Chenille Entryway Rugs Indoor Entrance Mats for Dog Paws Grey
GORILLA GRIP$30.544.6★
GORILLA GRIP Slip Resistant Clear Office Chair Mat for Carpet Floors Smooth Rolling Glide Under Desk Heavy Duty Plastic Computer Mats and Carpeted Floor Protector Work and Gaming Chairs 29x47
GORILLA GRIP$47.194.2★
GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear
GORILLA GRIP$24.834.5★
What buyers say about snow mat for entryway
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality Tub Mat”
“Easy grip”
“Exactly as described”
“The size is accurate as selected”
“Very affordable”
“Soft and Very absorbent”
“Easy to remove for cleaning”
“Very Absorbent”
“It's comfortable”
“Works very well”
What buyers complain about
“long”
“Loose grip”
“Extremely poor adhesion and grip”
“not as thick as described”
“Chemical smell”
“Doesnt work as advertised”
“False advertisement”
“Low quality”
“Too expensive for what you get”
“not sure if durable”
Top return reasons
Common questions
- Is snow mat for entryway profitable to sell on Amazon United States?
- The niche generates $157K/yr across 18 tracked products. 90-day search growth is -57.2%. Flapen's verdict: Skip it (32/100).
- How competitive is the snow mat for entryway niche?
- 2 brands and 7 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in snow mat for entryway?
- Top complaints mined from reviews: Size-Overall, Grip, Adhesion/Stickiness. The return rate is 2.6%.
- When does demand for snow mat for entryway peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the snow mat for entryway niche?
- Listings span $8.55–$222.58; the average listing price is $44.04 (sweet spot $15–$100). The average incumbent carries 27,104 reviews — the moat a new listing must climb.