smudge pot
Skip itSoft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$83.92avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good$646K$646K/yr · 423K searches
Review moat
Okay2,690.63avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad$7.05–$438.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-53.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, smudge pot is a $646K/yr Amazon United States market (423K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
smudge pot market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $210K–$252K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #290
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 56%
- Out of stock
- 26.7%
- Avg brand age
- 39 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
30
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
6%
- Smudge Pot Direct39%
- New Age Imports, Inc.30%
- Nirvana Class8%
- Xylarnoveth7%
- KC KULLICRAFT6%
- Amitofo3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.3×
Top smudge pot search terms
- smudge pot228K/yr
- burning bowl23K/yr
- burn bowl11K/yr
- fireproof bowl14K/yr
- fire proof bowl9K/yr
- smudge pots outdoor19K/yr
- scrying bowl8K/yr
- soapstone bowl6K/yr
- fireproof bowl for burning ritual7K/yr
- smudge pots10K/yr
Top smudge pot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smudge Pot Direct Patented Gen2 Smudge Pot Outdoor Heater New
Smudge Pot Direct$368.714.6★21 rev
Cast Iron Cauldron w/Handle Ideal for smudging Incense Burning Ritual Purpose Decoration Candle Holder etc. (4 Diameter Handle to Handle 2.5 Inside Diameter)
New Age Imports, Inc.$9.484.7★9,473 rev
Smudge Pot Direct Smudge Pot Outdoor Heater with Heat Dish NEW
Smudge Pot Direct$438.044.5★20 rev
Nirvana Class - Soapstone Scrying and Smudge Bowl (Scrying - Bowls & Mirrors) (4 Inch) From India
Nirvana Class$13.844.8★2,047 rev
Fireproof Bowl for Burning Ritual Traditional Handmade Vessel from Natural Clay Fire-Safe Container for Ceremonial Use Sage Incense or Intention Paper
Xylarnoveth$17.274.5★63 rev
Newest
by launch date
Amitofo Offering Bowl Prayer Ritual Plate Great for Wicca Altar use Ritual use Incense Burner smudging Bowl Decoration (Golden Triple Moon)
Amitofo$9.84116 rev
IPROUDER Cast Iron Incense Burner - Cast Iron Incense Holder Mini Cauldron for Sage Palo Santo Resin Charcoal & Japanese Incense | Home Rituals & Meditation Censer Bowl
IPROUDER$28.01210 rev
Fireproof Bowl for Burning Ritual Traditional Handmade Vessel from Natural Clay Fire-Safe Container for Ceremonial Use Sage Incense or Intention Paper
Xylarnoveth$17.2763 rev
Smudge Pot Direct Patented Gen2 Smudge Pot Outdoor Heater New
Smudge Pot Direct$368.7121 rev
3 inch Copper Offering Bowl Tibetan Bowl Holy Water Bowl Yoga Meditation Bowl Buddha Worship Altar use Ritual use Incense Burner smudging Bowl
Nwsrayu$8.95118 rev
Trending
90-day click momentumAmitofo Offering Bowl Prayer Ritual Plate Great for Wicca Altar use Ritual use Incense Burner smudging Bowl Decoration (Golden Triple Moon)
Amitofo$9.844.6★
Cast Iron Cauldron w/Handle Ideal for smudging Incense Burning Ritual Purpose Decoration Candle Holder etc. (5 Diameter Handle to Handle 3 Inside Diameter)
New Age Imports, Inc.$11.614.7★
IPROUDER Cast Iron Incense Burner - Cast Iron Incense Holder Mini Cauldron for Sage Palo Santo Resin Charcoal & Japanese Incense | Home Rituals & Meditation Censer Bowl
IPROUDER$28.014.8★
Cast Iron Cauldron w/Handle Ideal for smudging Incense Burning Ritual Purpose Decoration Candle Holder etc. (4 Diameter Handle to Handle 2.5 Inside Diameter)
New Age Imports, Inc.$9.484.7★
Cast Iron Incense Burner 4 L 2 H Ideal for smudging Incense Burning Ritual Purpose Decoration etc. (4 L)
New Age Imports, Inc.$7.054.2★
What buyers say about smudge pot
What buyers praise and complain about, mined from review topics.What buyers love
“Well-made”
“Better than expected”
“Perfect size, excellent quality”
“Heavy duty”
“Solid”
“yes its fire proof”
“Best heater iv ever owned”
“Beautiful design”
“Beautiful colors”
“Very durable”
What buyers complain about
“Really small”
“and the wrong color”
“It's heavier than I expected”
“Pictures was misleading”
“FLAMMABLE pls be careful i almost set my house on fire 😭 one of the little half moon pentacle piece things fell off and set on fire and almost set my desk on fire”
“Cracked at first use”
“Not the best when you have something smoldering in it”
“The handle is a bit flimsy though”
“it loses heat way too quickly”
“I was disappointed in the low quality of material”
Top return reasons
Common questions
- Is smudge pot profitable to sell on Amazon United States?
- The niche generates $646K/yr across 16 tracked products. 90-day search growth is -53.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the smudge pot niche?
- 9 brands and 30 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in smudge pot?
- Top complaints mined from reviews: Size-Overall, Color, Weight Heavy. The return rate is 2.1%.
- When does demand for smudge pot peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 14.3× the quietest.
- What does it cost to enter the smudge pot niche?
- Listings span $7.05–$438.04; the average listing price is $83.92 (sweet spot $15–$100). The average incumbent carries 2,691 reviews — the moat a new listing must climb.