Is smores sticks profitable to sell on Amazon United States?

The niche generates $2.5M/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +219.0%. Flapen's verdict: Launch it (71/100).

How competitive is the smores sticks niche?

15 brands and 17 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in smores sticks?

Top complaints mined from reviews: Strength, Durability, Quality-Overall. The return rate is 1.3%.

When does demand for smores sticks peak?

Demand peaks in Jun–Jul–Oct; the busiest month runs 4.8× the quietest.

What does it cost to enter the smores sticks niche?

Listings span $4.51–$27.65; the average listing price is $11.94 (sweet spot $15–$100). The average incumbent carries 3,276 reviews — the moat a new listing must climb.

smores sticks

Launch it

A $2.5M/yr market growing +219.0% this quarter with returns at 1.3% — clears our launch bar.

Growth

Incredible+219.0%

90-day search growth — must beat 0% to launch

Market size

Incredible$2.5M

$2.5M/yr · 1.6M searches

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Good$4.51–$27.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$11.94

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,275.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Signals Trending

According to Flapen's Amazon United States niche tracking, smores sticks is a $2.5M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Launch it — 71/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

smores sticks market data

Units sold / yr: 200K–250K; avg 10,000–12,500/product
Revenue / yr: $2.4M–$3.0M; units × avg price
Conversion rate: 12.8%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 5.0%
Avg brand age: 46 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

29%

MalloMe32%
Grill Guru12%
CrazyTerra8%
BEARCLAW7%
UNCO6%
BBQStyle6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +219.0% search growth over the last 90 days.

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 4.8×

Open Trend

Top smores sticks search terms

smores sticks583K/yr +188.8%11.9% conv.
marshmallow roasting sticks157K/yr +676.7%10.6% conv.
marshmallow sticks for fire pit212K/yr +116.2%11.3% conv.
smores skewers73K/yr +389.8%11.7% conv.
smore sticks90K/yr +197.2%11.8% conv.
roasting sticks73K/yr +276.4%8.2% conv.
smores sticks for fire pit90K/yr +148.3%9.4% conv.
campfire sticks50K/yr +340.4%7.6% conv.
marshmallow sticks93K/yr +76.6%7.9% conv.
roasting sticks for campfire46K/yr +165.1%8.3% conv.

All search terms

Top smores sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MalloMe Smores Sticks for Fire Pit Long - Marshmallow Roasting Sticks Smores Kit - Smore Skewers Hot Dog Fork Campfire Cooking Equipment Camping Essentials Smores Gear Outdoor Accessories 32 5 Pack

MalloMe$9.374.6★20,520 rev

Grill Guru Smores Sticks for Fire Pit - Accessories for Campfire Marshmallow Roasting Sticks Smores Kit Outdoor-Smore Skewers Hot Dog Fork For Outside Camping Essentials Bonfire Gear Long 32 10 Pack

Grill Guru$10.594.6★246 rev

Bamboo Smores Sticks (50 Pcs) 17.5 Marshmallow Roasting Sticks for Fire Pit 5mm Heavy Duty Wooden Skewers for Smore Hot Dog Barbecue Thick Sticks for Campfire Grilling Camping Bonfire

CrazyTerra$7.014.6★619 rev

UNCO- Marshmallow Roasting Sticks 32 5 Pack Dark Brown

UNCO$5.854.5★3,144 rev

Marshmallow Roasting Sticks Telescoping Smores Sticks for Open Fire Pit

BBQStyle$7.614.6★2,416 rev

Newest

by launch date

BEARCLAW Smores Sticks for Fire Pit - Accessories for Campfire Marshmallow Roasting Sticks Smores Kit Outdoor-Smore Skewers Hot Dog Fork For Outside Camping Essentials Bonfire Gear Long 32 5 Pack

BEARCLAW$5.73196 rev

6mo ago

BEARCLAW Smores Sticks for Fire Pit - Accessories for Campfire Marshmallow Roasting Sticks Smores Kit Outdoor-Smore Skewers Hot Dog Fork For Outside Camping Essentials Bonfire Gear Long 32 10 Pack

BEARCLAW$10.3928 rev

6mo ago

Grill Guru Smores Sticks for Fire Pit - Accessories for Campfire Marshmallow Roasting Sticks Smores Kit Outdoor-Smore Skewers Hot Dog Fork For Outside Camping Essentials Bonfire Gear Long 32 10 Pack

Grill Guru$10.59246 rev

8mo ago

5 Pack Marshmallow Roasting Sticks 32in Long Extendable Forks

DkOvn$4.5129 rev

8mo ago

MalloMe Smores Sticks for Fire Pit -Rotating 34 inch Marshmallow Roasting Sticks Smores Kit Outdoor -Accessories for Campfire- Smore Skewers Hot Dog Fork Camping Essentials Bonfire Gear Long (6 Pack)

MalloMe$15.174,168 rev

1y ago

What buyers say about smores sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“The quality is excellent—it's very sturdy”

Advertised Vs Actual Product10%

“Works as advertised”

Value For Money8%

“Great value”

Color8%

“I love the color”

Strength8%

“Nice strong and easy to clean”

Ease Of Use7%

“Easy to Use”

Ease Of Cleaning6%

“they cleaned right up”

Storage Capacity5%

“The storage bag was a nice plus”

Fire Resistance3%

“Good for the fire pit”

Durability3%

“They are durable”

What buyers complain about

Strength24%

“Very Weak”

Durability16%

“Broke after one use”

Quality-Overall12%

“Very skeptical of the quality”

Size-Overall8%

“So much shorter than I expected”

Handle Quality3%

“partially chipped off the handle”

Thickness2%

“are thin”

Rusts/Corrodes2%

“they rusted up”

Ease Of Cleaning2%

“which need to be cleaned after use”

Adhesion/Stickiness2%

“Stick broke on first use”

Material Quality2%

“Super cheap materials”

Top return reasons

Size-Overall37%

Value For Money12%

Strength12%

Quality-Overall8%

Advertised Vs Actual Product6%