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Smores Sticks

Pass

Smores Sticks scores 71 out of 100, a Pass. Shoppers spend an estimated $2.5M a year here, search demand grew +219.0% this quarter, and an estimated 1.3% of orders come back.

Filters Trending
Flapen Score
71
71 / 100
Top 5% of 8,839 Patio, Lawn & Garden niches · +15 vs the category median of 56
Market size
$2.5M/yr1.6M searches / yr
90-day growth
+219.0%search demand this quarter
Competition
56%top-5 click share · 15 brands · 17 sellers

Flapen Score

Smores Sticks against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Smores Sticks is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smores Sticks market on Amazon at a glance

Shoppers on Amazon United States searched for Smores Sticks 1.6M times last year and spent an estimated $2.5M. The top 5 brands take 65% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +219.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+219.0%
Conversion, latest week
12.8%
Market size, estimated
$2.5Ma year
Peak month
June4.8× the quietest month
Top search term
smores sticks583K searches a year

02 · Price

A sale here is worth $11.94.

Listings sell for $11.94 on average, from $4.51 to $27.65. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $11.94 that is $119K to $149K a year per listing.

Average price
$11.94under the $15 to $100 sweet spot
Price range
$4.51–$27.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
$119K–$149K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #12 within Grilling & Barbecue Utensils. It carries 3,276 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#12in Grilling & Barbecue Utensils
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
3,276per listing
Listings tracked
22

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Smores Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

17

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

29%

  • Brand 132%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Smores Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 4.8×

Search terms

Top Smores Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smores sticks583K/yr
  • marshmallow roasting sticks157K/yr
  • marshmallow sticks for fire pit212K/yr
  • smores skewers73K/yr
  • smore sticks90K/yr
  • roasting sticks73K/yr
  • smores sticks for fire pit90K/yr
  • campfire sticks50K/yr
  • marshmallow sticks93K/yr
  • roasting sticks for campfire46K/yr

Reviews and returns

What reviews say buyers love and hate about Smores Sticks

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Strength”
1.3%of orders come back
“Very Weak”
A buyer, on “Strength”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Smores Sticks questions

Answered from the same tracked data.