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Smoker Mats for Under Smoker

Pass

Smoker Mats for Under Smoker scores 70 out of 100, a Pass. Shoppers spend an estimated $273K a year here, search demand grew +170.0% this quarter, and an estimated 2.8% of orders come back.

Flapen Score
70
70 / 100
Top 6% of 8,839 Patio, Lawn & Garden niches · +14 vs the category median of 56
Market size
$273K/yr114K searches / yr
90-day growth
+170.0%search demand this quarter
Competition
49%top-5 click share · 31 brands · 47 sellers

Flapen Score

Smoker Mats for Under Smoker against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Smoker Mats for Under Smoker is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoker Mats for Under Smoker market on Amazon at a glance

Shoppers on Amazon United States searched for Smoker Mats for Under Smoker 114K times last year and spent an estimated $273K. The top 5 brands take 55% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +170.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+170.0%
Conversion, latest week
8.0%
Market size, estimated
$273Ka year
Peak month
June5.8× the quietest month
Top search term
grill matt for outdoor grill deck protector69K searches a year

02 · Price

A sale here is worth $29.91.

Listings sell for $29.91 on average, from $12.54 to $117.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $29.91 that is $7K to $15K a year per listing.

Average price
$29.91inside the $15 to $100 sweet spot
Price range
$12.54–$117.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #69 within Grill Pads & Floor Mats. It carries 797 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#69in Grill Pads & Floor Mats
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
797per listing
Listings tracked
37

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
36 months

Products

Top Smoker Mats for Under Smoker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 rising

Sellers

47

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

49%

Top 20: 88%

Open market

37%

  • Brand 116%
  • Brand 210%
  • Brand 310%
  • Brand 410%
  • Brand 510%
  • Brand 68%

Demand

Smoker Mats for Under Smoker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.8×

Search terms

Top Smoker Mats for Under Smoker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grill matt for outdoor grill deck protector69K/yr
  • bbq matt for under grill18K/yr
  • mat for under grill to protect deck8K/yr
  • extra large grill mat6K/yr
  • fireproof grill mat for deck5K/yr
  • smoker mats for under smoker5K/yr
  • smoker mat4K/yr

Reviews and returns

What reviews say buyers love and hate about Smoker Mats for Under Smoker

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Grilling”
23%of negative reviews mention “Thickness”
2.8%of orders come back
“Not as thick as advertised”
A buyer, on “Thickness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Smoker Mats for Under Smoker questions

Answered from the same tracked data.