Is smoker mats for under smoker profitable to sell on Amazon United States?

The niche generates $273K/yr across 37 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +170.0%. Flapen's verdict: Worth a look (70/100).

How competitive is the smoker mats for under smoker niche?

31 brands and 47 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in smoker mats for under smoker?

Top complaints mined from reviews: Thickness, Quality-Overall, Strength. The return rate is 2.8%.

When does demand for smoker mats for under smoker peak?

Demand peaks in May–Jun–Jul; the busiest month runs 5.8× the quietest.

What does it cost to enter the smoker mats for under smoker niche?

Listings span $12.54–$117.27; the average listing price is $29.91 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.

smoker mats for under smoker

Worth a look

Shows demand growing +170.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+170.0%

90-day search growth — must beat 0% to launch

Avg price

Incredible$29.91

avg listing price — sweet spot $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Price range

Great$12.54–$117.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good796.95

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.8%

return rate — above 5% kills the launch gate

Market size

Okay$273K

$273K/yr · 114K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, smoker mats for under smoker is a $273K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

smoker mats for under smoker market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $239K–$299K; units × avg price
Conversion rate: 8.0%
Avg BSR: #69
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 4.2%
Avg brand age: 36 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 rising

Sellers

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

49%

Top 20: 88%

Open market

37%

rumlick16%
Huchiz10%
UBeesize10%
TAOMAND10%
Cuisinart10%
Linda's Essentials8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +170.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.8×

Open Trend

Top smoker mats for under smoker search terms

grill matt for outdoor grill deck protector69K/yr +225.2%6.9% conv.
bbq matt for under grill18K/yr +104.3%6.2% conv.
mat for under grill to protect deck8K/yr +45.4%7.6% conv.
extra large grill mat6K/yr +128.7%2.8% conv.
fireproof grill mat for deck5K/yr +165.9%5.8% conv.
smoker mats for under smoker5K/yr +111.1%7.4% conv.
smoker mat4K/yr +77.5%4.9% conv.

All search terms

Top smoker mats for under smoker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

rumlick 48 x 30 inch Under Grill Mats for Outdoor Grill Double-Sided Fireproof Oil and Waterproof Protective Mat for Grass and Deck Outerdoor BBQ Fire Pit Fireplace Mat

rumlick$19.404.4★736 rev

Huchiz Under Grill Mats for Outdoor Grill - 65 x 39 Inch BBQ Mats for Outdoor Grill Deck Protector Double-Sided Fireproof Oil-Proof Waterproof Easy to Clean Perfect for Outdoor Grilling

Huchiz$22.264.6★89 rev

TAOMAND$31.694.3★1,079 rev

Cuisinart Premium Deck and Grill Mat 65 x 36 Non-Slip Rubber Mat for BBQ Griddle and Grill All Season Protection for Patio Deck and Porch

Cuisinart$41.444.7★8,075 rev

UBeesize Large 65 x 48 inches Under Grill Mat for Outdoor Grill Double-Sided Fireproof Grill Pad for Fire Pit Indoor Fireplace Mat Fire Pit Mat Oil-Proof Waterproof BBQ Protector for Decks and Patios

UBeesize$27.084.2★2,647 rev

Newest

by launch date

Thaktive Grill Floor Mat 48 x 30 Inch Heat-Resistant Waterproof Under Grill Protector for Deck Patio Grass BBQ Smoker Fire Pit Black

Thaktive$24.8315 rev

3mo ago

Rymtox$36.23144 rev

4mo ago

Qoksvut Under Grill Mats for Blackstone - 72 x 39 Inch BBQ Mats for Outdoor Grill Deck Protector Double-Sided Fireproof Oil-Proof Waterproof Griddle Floor Mat for Outdoor Grilling Easy to Clean

Qoksvut$27.8151 rev

4mo ago

Huchiz Under Grill Mats for Outdoor Grill - 65 x 39 Inch BBQ Mats for Outdoor Grill Deck Protector Double-Sided Fireproof Oil-Proof Waterproof Easy to Clean Perfect for Outdoor Grilling

Huchiz$22.2689 rev

6mo ago

SHINESTAR 6551 Inch Under Grill Mat for Outdoor Grill Deck Protector Heavy Duty Fireproof Waterproof BBQ Grill Mat Non-Slip Fire Resistant Mat for Blackstone for Weber Fire Pit and Fireplace

SHINESTAR$27.2835 rev

6mo ago

What buyers say about smoker mats for under smoker

What buyers praise and complain about, mined from review topics.

What buyers love

Grilling16%

“The grill fits perfectly on it”

Size-Overall12%

“Fits perfectly”

Quality-Overall12%

“Excellent mat”

Ease Of Cleaning11%

“Easy clean”

Advertised Vs Actual Product9%

“As advertised”

Durability6%

“Seems durable”

Value For Money5%

“Worth the money”

Material Quality4%

“Good material”

Thickness2%

“Mats is thick”

Weight Light2%

“Its also lightweight”

What buyers complain about

Thickness23%

“Not as thick as advertised”

Quality-Overall9%

“Disappointed in quality”

Strength6%

“Flimsy material”

Grilling5%

“it melted right through the grill mat”

Size-Overall5%

“way too narrow”

Material Quality5%

“Flimsy material”

Thin4%

“Extremely thin”

Flatness3%

“Does not stay flat on surface”

Weight Light3%

“I expected something heavier”

Value For Money2%

“not at this price point”

Top return reasons

Size-Overall27%

Grilling20%

Material Quality11%

Thin11%

Advertised Vs Actual Product5%

Thickness5%

Quality-Overall5%

Strength3%