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Smoker Blanket

Fail

Shoppers spend an estimated $8K a year here, so Smoker Blanket is a Fail.

Flapen Score
37
37 / 100
Ranks 8,260 of 8,839 Patio, Lawn & Garden niches · −19 vs the category median of 56
Market size
$8K/yr58K searches / yr
90-day growth
-45.4%search demand this quarter
Competition
61%top-5 click share · 17 brands · 21 sellers

Flapen Score

Smoker Blanket against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Smoker Blanket is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoker Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Smoker Blanket 58K times last year and spent an estimated $8K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
0.4%
Market size, estimated
$8Ka year
Peak month
December14.0× the quietest month
Top search term
smoker blanket18K searches a year

02 · Price

A sale here is worth $36.00.

Listings sell for $36.00 on average, from $10.08 to $91.81. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $36.00 that is $0 to $4K a year per listing.

Average price
$36.00inside the $15 to $100 sweet spot
Price range
$10.08–$91.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.4% of listings are out of stock. The average listing ranks #440 within Grill Covers. It carries 443 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
31.4%
Average rank
#440in Grill Covers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
443per listing
Listings tracked
20

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Smoker Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

26%

  • Brand 126%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Smoker Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.0×

Search terms

Top Smoker Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smoker blanket18K/yr
  • grill blanket9K/yr
  • grill insulation blanket6K/yr
  • smoker insulation blanket7K/yr
  • smoker blanket insulated8K/yr
  • pellet grill blanket3K/yr
  • thermal blanket for smoker4K/yr
  • insulated blanket for smoker3K/yr

Reviews and returns

What reviews say buyers love and hate about Smoker Blanket

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“Obviously some poor quality control”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Smoker Blanket questions

Answered from the same tracked data.