Smoker
MaybeShoppers spend an estimated $4.9M a year here. But buyers convert on only 0.4% of searches, so Smoker is a Maybe.
- Flapen Score
- 58 / 100Top 39% of 8,839 Patio, Lawn & Garden niches · +2 vs the category median of 5658
- Market size
- $4.9M/yr5.7M searches / yr
- 90-day growth
- +40.1%search demand this quarter
- Competition
- 47%top-5 click share · 20 brands · 55 sellers
Flapen Score
Smoker against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Smoker is stronger. Inside it, weaker.
Market
The Smoker market on Amazon at a glance
Shoppers on Amazon United States searched for Smoker 5.7M times last year and spent an estimated $4.9M. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.
- Searches, last 12 months
- 5.7M
- Growth, 90 days vs prior 90
- +40.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $4.9Ma year
- Peak month
- December2.7× the quietest month
- Top search term
- smoker2.1M searches a year
02 · Price
A sale here is worth $203.48.
Listings sell for $203.48 on average, from $52.27 to $569.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $203.48 that is $102K to $153K a year per listing.
- Average price
- $203.48above the $15 to $100 sweet spot
- Price range
- $52.27–$569.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $102K–$153K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #48 within Grills & Smokers. It carries 1,841 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 79%
- Out of stock, average day
- 2.5%
- Average rank
- #48in Grills & Smokers
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 1,841per listing
- Listings tracked
- 34
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Smoker products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Masterbuilt 30-inch Electric Vertical BBQ Smoker with Analog Temperature Control Chrome Smoking Racks and 535 Cooking Square Inches in Black Model MB20070210
- Price
- $182.59
- Rating
- 4.5/5
- Reviews
- 5,191
- Age
- 7y ago

Masterbuilt 30-inch Digital Electric Vertical BBQ Smoker with Leg Kit Side Wood Chip Loader and 710 Cooking Square Inches in Black Model MB20070421
- Price
- $251.33
- Rating
- 4.3/5
- Reviews
- 2,724
- Age
- 5y ago

Masterbuilt 30-inch Digital Electric Vertical BBQ Smoker with Side Wood Chip Loader Chrome Racks and 710 Cooking Square Inches in Black Model MB20071117
- Price
- $222.38
- Rating
- 4.4/5
- Reviews
- 11,182
- Age
- 9y ago

EAST OAK 30 Electric Smoker for Outdoors | Built-in Meat Probe & Clear Viewing Window | Side Chip Loader for 6x Longer Uninterrupted Smoking | 725 sq in Cooking Area for Bigger Batches Night Blue
- Price
- $264.07
- Rating
- 4.7/5
- Reviews
- 1,863
- Age
- 2y ago

EAST OAK 30 Electric Smoker for Outdoors | Built-in Meat Probe Up to 6 Longer Smokes on a Single Load | Side Chip Loader for Smoking | Bigger Batches with 725 sq in Cooking Area Mist Silver
- Price
- $271.09
- Rating
- 4.7/5
- Reviews
- 1,863
- Age
- 3mo ago
Trending
estimated 90-day click momentum
EAST OAK 30 Electric Smoker for Outdoors | Built-in Meat Probe Up to 6 Longer Smokes on a Single Load | Side Chip Loader for Smoking | Bigger Batches with 725 sq in Cooking Area Mist Silver
- Price
- $271.09
- Rating
- 4.7/5
- Reviews
- 1,863
- Age
- 3mo ago

VINGLI 18 Inch Multi-Layer Charcoal BBQ Smoker Grill Heavy Duty Round Grill Vertical Smoker with Thermometer for Outdoor Cooking Patio Parties Backyard
- Price
- $52.27
- Rating
- 4.0/5
- Reviews
- 174
- Age
- 2y ago

Ninja Woodfire Outdoor Grill & Smoker 6-in-1 Functionality Grill Smoke Bake Roast Air Fry Broil Authentic Woodfire Flavors Electric Heat OG321
- Price
- $287.56
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 1y ago

ROVSUN 2-in-1 Outdoor Smoker with Double Doors Vertical Portable Charcoal Grill with Two Detachable Grill Smoking Racks and Charcoal Pan Perfect for Camping Barbecue Black
- Price
- $121.42
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 1y ago

Pit Boss 150 Wood Pellet Grill & Smoker with Flame Broiler 256-Sq. In. Cooking Space 180F to 500F Temperature Range 7 lb. Pellet Hopper for Tailgating Camping or Travel Black
- Price
- $262.25
- Rating
- 4.5/5
- Reviews
- 1,186
- Age
- 2y ago
Newest
by launch date
EAST OAK 30 Electric Smoker for Outdoors | Built-in Meat Probe Up to 6 Longer Smokes on a Single Load | Side Chip Loader for Smoking | Bigger Batches with 725 sq in Cooking Area Mist Silver
- Price
- $271.09
- Rating
- 4.7/5
- Reviews
- 1,863
- Age
- 3mo ago

Amazon Basics 16 inch Vertical Charcoal Outdoor Smoker BBQ Grill with Built-in Thermometer 2-Layer Design Adjustable Air Supply Control Black
- Price
- $56.00
- Rating
- 4.3/5
- Reviews
- 176
- Age
- 8mo ago

Electric Smoker with Cover LED Display Build in Meat Probe Large Capacity BBQ Smokers 4 Racks Smoke More with 633 sq in Cooking Area Black
- Price
- $269.29
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 8mo ago

Ninja Woodfire Outdoor Grill & Smoker 6-in-1 Functionality Grill Smoke Bake Roast Air Fry Broil Authentic Woodfire Flavors Electric Heat OG321
- Price
- $287.56
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 1y ago

ROVSUN 2-in-1 Outdoor Smoker with Double Doors Vertical Portable Charcoal Grill with Two Detachable Grill Smoking Racks and Charcoal Pan Perfect for Camping Barbecue Black
- Price
- $121.42
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
55
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 86%
Open market
22%
- Masterbuilt35%
- EAST OAK18%
- Traeger10%
- Royal Gourmet8%
- VINGLI4%
- Realcook3%
Demand
Smoker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Smoker search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smoker2.1M/yr
- smoker grill1.0M/yr
- electric smoker878K/yr
- smokers254K/yr
- masterbuilt electric smoker167K/yr
- smoker grill combo85K/yr
- charcoal smoker128K/yr
- electric smokers on clearance prime144K/yr
- electric smokers110K/yr
- outdoor smokers103K/yr
Reviews and returns
What reviews say buyers love and hate about Smoker
We read the reviews and the return reasons for every product selling here.
“Grill is actually too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smoker questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









