Smoker
MaybeShoppers spend an estimated $4.9M a year here. But buyers convert on only 0.4% of searches, so Smoker is a Maybe.
- Flapen Score
- 58 / 100Top 39% of 8,839 Patio, Lawn & Garden niches · +2 vs the category median of 5658
- Market size
- $4.9M/yr5.7M searches / yr
- 90-day growth
- +40.1%search demand this quarter
- Competition
- 47%top-5 click share · 20 brands · 55 sellers
Flapen Score
Smoker against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Smoker is stronger. Inside it, weaker.
Market
The Smoker market on Amazon at a glance
Shoppers on Amazon United States searched for Smoker 5.7M times last year and spent an estimated $4.9M. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.
- Searches, last 12 months
- 5.7M
- Growth, 90 days vs prior 90
- +40.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $4.9Ma year
- Peak month
- December2.7× the quietest month
- Top search term
- smoker2.1M searches a year
02 · Price
A sale here is worth $203.48.
Listings sell for $203.48 on average, from $52.27 to $569.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $203.48 that is $102K to $153K a year per listing.
- Average price
- $203.48above the $15 to $100 sweet spot
- Price range
- $52.27–$569.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $102K–$153K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #48 within Grills & Smokers. It carries 1,841 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 79%
- Out of stock, average day
- 2.5%
- Average rank
- #48in Grills & Smokers
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 1,841per listing
- Listings tracked
- 34
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Smoker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
55
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
22%
- Brand 135%
- Brand 218%
- Brand 310%
- Brand 48%
- Brand 54%
- Brand 63%
Demand
Smoker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Smoker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smoker2.1M/yr
- smoker grill1.0M/yr
- electric smoker878K/yr
- smokers254K/yr
- masterbuilt electric smoker167K/yr
- smoker grill combo85K/yr
- charcoal smoker128K/yr
- electric smokers on clearance prime144K/yr
- electric smokers110K/yr
- outdoor smokers103K/yr
Reviews and returns
What reviews say buyers love and hate about Smoker
We read the reviews and the return reasons for every product selling here.
“Grill is actually too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smoker questions
Answered from the same tracked data.









