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Small American Flags on Stick 12 X 18

Pass

Small American Flags on Stick 12 X 18 scores 68 out of 100, a Pass. Shoppers spend an estimated $13K a year here, search demand grew >1,000% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
68
68 / 100
Top 9% of 8,839 Patio, Lawn & Garden niches · +12 vs the category median of 56
Market size
$13K/yr17K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
48%top-5 click share · 23 brands · 31 sellers

Flapen Score

Small American Flags on Stick 12 X 18 against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Small American Flags on Stick 12 X 18 is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small American Flags on Stick 12 X 18 market on Amazon at a glance

Shoppers on Amazon United States searched for Small American Flags on Stick 12 X 18 17K times last year and spent an estimated $13K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.9%
Market size, estimated
$13Ka year
Peak month
June31.6× the quietest month
Top search term
12x18 american flag on stick12K searches a year

02 · Price

A sale here is worth $27.13.

Listings sell for $27.13 on average, from $8.50 to $83.58. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.13 that is $0 to $3K a year per listing.

Average price
$27.13inside the $15 to $100 sweet spot
Price range
$8.50–$83.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #2,129 within Flags. It carries 337 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
84%
Out of stock, average day
6.8%
Average rank
#2,129in Flags
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
337per listing
Listings tracked
32

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Small American Flags on Stick 12 X 18 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

31

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

48%

Top 20: 86%

Open market

35%

  • Brand 119%
  • Brand 214%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Small American Flags on Stick 12 X 18 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 31.6×

Reviews and returns

What reviews say buyers love and hate about Small American Flags on Stick 12 X 18

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Very cheap quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Small American Flags on Stick 12 X 18 questions

Answered from the same tracked data.