Is skewers profitable to sell on Amazon United States?

The niche generates $2.2M/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +71.0%. Flapen's verdict: Launch it (64/100).

How competitive is the skewers niche?

24 brands and 592 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in skewers?

Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 2.0%.

When does demand for skewers peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the skewers niche?

Listings span $4.56–$29.08; the average listing price is $11.10 (sweet spot $15–$100). The average incumbent carries 5,400 reviews — the moat a new listing must climb.

skewers

Launch it

A $2.2M/yr market growing +71.0% this quarter with returns at 2.0% — clears our launch bar.

Market size

Incredible$2.2M

$2.2M/yr · 1.8M searches

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Growth

Great+71.0%

90-day search growth — must beat 0% to launch

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good$4.56–$29.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.10

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,399.61

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, skewers is a $2.2M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 64/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

skewers market data

Units sold / yr: 200K–250K; avg 6,000–8,000/product
Revenue / yr: $2.2M–$2.8M; units × avg price
Conversion rate: 11.0%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.3%
Avg brand age: 47 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 flat

Sellers

592

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

57%

Top 20: 93%

Open market

25%

HOPELF38%
MOCUMEI13%
GoodCook8%
NadaKin7%
LANNEY6%
OXO3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +71.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×

Open Trend

Top skewers search terms

skewers482K/yr +52.2%9.3% conv.
skewers for grilling218K/yr +142.3%8.5% conv.
bamboo skewers176K/yr +33.5%7.6% conv.
kabob skewers134K/yr +87.5%9.1% conv.
wooden skewers141K/yr +21.6%12.1% conv.
skewer sticks94K/yr +18.6%8.8% conv.
kebab skewers85K/yr +78.8%7.7% conv.
bbq skewers57K/yr +139.5%5.8% conv.
shish kabob skewers43K/yr +202.2%8.5% conv.
skewer52K/yr +57.4%4.4% conv.

All search terms

Top skewers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOPELF 6 Natural Bamboo Skewers for BBQAppetiserFruitCocktailKabobChocolate FountainGrillingBarbecueKitchenCrafting and Party. =4mm More Size Choices 8/10/12/14/16/30(100 PCS)

HOPELF$4.984.7★25,730 rev

HOPELF 12 Natural Bamboo Skewers for BBQAppetiserFruitCocktailKabobChocolate FountainGrillingBarbecueKitchenCrafting and Party. =4mm More Size Choices 6/8/10/14/16/30(100 PCS)

HOPELF$7.444.7★25,730 rev

Metal Skewer for Grilling Kabob Skewer Flat BBQ Barbecue Skewer Grilling Skewers Set Reusable BBQ (14 skewer(16 pack))

MOCUMEI$8.064.4★2,642 rev

HOPELF 8 Natural Bamboo Skewers for BBQAppetiserFruitCocktailKabobChocolate FountainGrillingBarbecueKitchenCrafting and Party. =4mm More Size Choices 6/10/12/14/16/30(100 PCS)

HOPELF$5.834.7★25,730 rev

GoodCook Everyday 12-Inch Bamboo Skewers 100-Count Wooden Skewers for Grilling Shish Kabob BBQ and Kebabs Durable Single-Point Ends Versatile Skewer Sticks for Cooking and Crafts

GoodCook$5.494.7★3,332 rev

Newest

by launch date

Sunnyam 150PCS 12inch Bamboo Skewers for Grilling Fruit Kabob Chocolate Fountain BBQ Barbecue Kitchen Camping Outdoor Art&Craft and Party =4mm

Sunnyam$9.9936 rev

12mo ago

200PCS 8 inch Bamboo Skewers for BBQ Appetizer Fruit Cocktail Kabob Chocolate Fountain Grilling Kitchen Crafting and Party. More Size Choices 6/8/10/12/36

Aerisque$5.44441 rev

1y ago

200PCS Bamboo Skewers for Appetizers [6 Inch] Long Cocktail Picks Fancy Toothpicks for Appetizers Flat Paddle Wooden Skewers Food Sticks for Party Drinks Fruit BBQ Charcuterie Boards Accessories

DOUDOULE$7.20764 rev

1y ago

XMZY 8 Inch Bamboo Skewers 200 PCS Kabob Skewers Grilling Bamboo Sticks for Fruit Kabobs Wooden Paddle for BBQ (8 Inch)

XMZY$10.62241 rev

2y ago

17-Inch 12 Pack Long Flat BBQ Skewers HONSHEN Brazilian-style Stainless Steel 3/8 Inch Wide Blade with hardwood Handle barbecue skewers for Grilling Meat Chicken Shrimp Vegetables-Set of 12

HONSHEN$17.73271 rev

3y ago

What buyers say about skewers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“The quality is consistent throughout the pack”

Advertised Vs Actual Product13%

“As advertised”

Strength12%

“These kabob skewers are sturdy”

Size-Overall9%

“Perfect size”

Value For Money5%

“Good price”

Ease Of Use5%

“Easy to use”

Grilling5%

“The grill is complete with this”

Durability4%

“hold up really well”

Thickness3%

“very sharp thick”

Ease Of Cleaning2%

“Clean well hold shape”

What buyers complain about

Strength18%

“Very weak”

Thickness16%

“berries split due to the thickness”

Quality-Overall14%

“Bad quality”

Size-Overall7%

“Very long”

Grilling6%

“a mess on the grill”

Advertised Vs Actual Product5%

“Not like what was pictured at all”

Flexibility3%

“Bends easily”

Handle Quality3%

“Terrible quality, arrived with handles already coming apart out of box”

Ease Of Use3%

“Hard to use”

Durability2%

“Break fast”

Top return reasons

Size-Overall56%

Value For Money11%

Advertised Vs Actual Product6%

Thin5%

Thickness5%

Strength3%

Quality-Overall3%

Functionality-Overall1%

Metal Quality1%

Material Quality1%

Common questions

Is skewers profitable to sell on Amazon United States?: The niche generates $2.2M/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +71.0%. Flapen's verdict: Launch it (64/100).
How competitive is the skewers niche?: 24 brands and 592 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in skewers?: Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 2.0%.
When does demand for skewers peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the skewers niche?: Listings span $4.56–$29.08; the average listing price is $11.10 (sweet spot $15–$100). The average incumbent carries 5,400 reviews — the moat a new listing must climb.