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Skewers

Maybe

Shoppers spend an estimated $2.2M a year here. But the average product has 5,400 reviews to catch up to, so Skewers is a Maybe.

Flapen Score
64
64 / 100
Top 19% of 8,839 Patio, Lawn & Garden niches · +8 vs the category median of 56
Market size
$2.2M/yr1.8M searches / yr
90-day growth
+71.0%search demand this quarter
Competition
57%top-5 click share · 24 brands · 592 sellers

Flapen Score

Skewers against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Skewers is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skewers market on Amazon at a glance

Shoppers on Amazon United States searched for Skewers 1.8M times last year and spent an estimated $2.2M. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +71.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+71.0%
Conversion, latest week
11.0%
Market size, estimated
$2.2Ma year
Peak month
June2.0× the quietest month
Top search term
skewers482K searches a year

02 · Price

A sale here is worth $11.10.

Listings sell for $11.10 on average, from $4.56 to $29.08. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $11.10 that is $67K to $89K a year per listing.

Average price
$11.10under the $15 to $100 sweet spot
Price range
$4.56–$29.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
$67K–$89K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #26 within Grilling & Barbecue Utensils. It carries 5,400 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#26in Grilling & Barbecue Utensils
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
5,400per listing
Listings tracked
28

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Skewers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 flat

Sellers

592

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

57%

Top 20: 93%

Open market

25%

  • Brand 138%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 63%

Demand

Skewers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Skewers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skewers482K/yr
  • skewers for grilling218K/yr
  • bamboo skewers176K/yr
  • kabob skewers134K/yr
  • wooden skewers141K/yr
  • skewer sticks94K/yr
  • kebab skewers85K/yr
  • bbq skewers57K/yr
  • shish kabob skewers43K/yr
  • skewer52K/yr

Reviews and returns

What reviews say buyers love and hate about Skewers

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Strength”
2.0%of orders come back
“Very weak”
A buyer, on “Strength”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Skewers questions

Answered from the same tracked data.