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Skeleton Bones

Maybe

The top 5 brands take only 42% of clicks. But shoppers spend an estimated $60K a year here, so Skeleton Bones is a Maybe.

Flapen Score
52
52 / 100
Ranks 5,497 of 8,839 Patio, Lawn & Garden niches · −4 vs the category median of 56
Market size
$60K/yr183K searches / yr
90-day growth
+20.6%search demand this quarter
Competition
40%top-5 click share · 28 brands · 59 sellers

Flapen Score

Skeleton Bones against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Skeleton Bones is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skeleton Bones market on Amazon at a glance

Shoppers on Amazon United States searched for Skeleton Bones 183K times last year and spent an estimated $60K. The top 5 brands take 42% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
+20.6%
Conversion, latest week
2.4%
Market size, estimated
$60Ka year
Peak month
October21.3× the quietest month
Top search term
bag of bones32K searches a year

02 · Price

A sale here is worth $13.45.

Listings sell for $13.45 on average, from $6.44 to $29.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.45 that is $1K to $3K a year per listing.

Average price
$13.45under the $15 to $100 sweet spot
Price range
$6.44–$29.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #4,713 within Decorative Garden Stakes. It carries 143 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
97%
Out of stock, average day
19.5%
Average rank
#4,713in Decorative Garden Stakes
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
143per listing
Listings tracked
29

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Skeleton Bones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

59

Top-5 brand share

42%

Top 20: 91%

Top-5 click share

40%

Top 20: 90%

Open market

52%

  • Brand 115%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Skeleton Bones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 21.3×

Search terms

Top Skeleton Bones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bag of bones32K/yr
  • fake bones23K/yr
  • plastic bones14K/yr
  • skeleton bones26K/yr
  • halloween bones17K/yr
  • skeleton parts13K/yr
  • skeleton bones pieces10K/yr
  • bones halloween5K/yr
  • skeleton pieces6K/yr
  • plastic bones halloween5K/yr

Reviews and returns

What reviews say buyers love and hate about Skeleton Bones

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
64%of negative reviews mention “Size-Overall”
4.1%of orders come back
“they were not suitable”
A buyer, on “Size-Overall”64% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Skeleton Bones questions

Answered from the same tracked data.