Skeleton
PassSkeleton scores 66 out of 100, a Pass. Shoppers spend an estimated $2.9M a year here, search demand grew +35.2% this quarter, and an estimated 3.8% of orders come back.
- Flapen Score
- 66 / 100Top 13% of 8,839 Patio, Lawn & Garden niches · +10 vs the category median of 5666
- Market size
- $2.9M/yr4.5M searches / yr
- 90-day growth
- +35.2%search demand this quarter
- Competition
- 31%top-5 click share · 44 brands · 54 sellers
Flapen Score
Skeleton against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Skeleton is stronger. Inside it, weaker.
Market
The Skeleton market on Amazon at a glance
Shoppers on Amazon United States searched for Skeleton 4.5M times last year and spent an estimated $2.9M. The top 5 brands take 36% of clicks. Demand peaks in Sep–Oct. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 4.5M
- Growth, 90 days vs prior 90
- +35.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $2.9Ma year
- Peak month
- October44.8× the quietest month
- Top search term
- skeleton906K searches a year
02 · Price
A sale here is worth $47.26.
Listings sell for $47.26 on average, from $6.94 to $279.88. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At $47.26 that is $24K to $35K a year per listing.
- Average price
- $47.26inside the $15 to $100 sweet spot
- Price range
- $6.94–$279.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $24K–$35K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 27.3% of listings are out of stock. The average listing ranks #1,660 within Garden Sculptures & Statues. It carries 561 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 27.3%
- Average rank
- #1,660in Garden Sculptures & Statues
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 561per listing
- Listings tracked
- 65
04 · Newcomers
2 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Skeleton products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
44 rising
Sellers
54
Top-5 brand share
36%
Top 20: 84%
Top-5 click share
31%
Top 20: 70%
Open market
59%
- Brand 18%
- Brand 27%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Skeleton search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 44.8×
Search terms
Top Skeleton search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- skeleton906K/yr
- skeleton decor213K/yr
- skeletons161K/yr
- halloween skeleton373K/yr
- life size skeleton93K/yr
- giant skeleton245K/yr
- plastic skeleton37K/yr
- skeleton decorations46K/yr
- halloween outdoor skeletons25K/yr
- halloween skeleton decorations63K/yr
Reviews and returns
What reviews say buyers love and hate about Skeleton
We read the reviews and the return reasons for every product selling here.
“They are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skeleton questions
Answered from the same tracked data.