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Silicone Grill Mat

Maybe

Search demand grew +200.1% this quarter. But the products selling today already average 4.7★, so Silicone Grill Mat is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Ranks 4,126 of 8,839 Patio, Lawn & Garden niches · on the category median
Market size
$99K/yr162K searches / yr
90-day growth
+200.1%search demand this quarter
Competition
54%top-5 click share · 16 brands · 43 sellers

Flapen Score

Silicone Grill Mat against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Silicone Grill Mat is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Grill Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Grill Mat 162K times last year and spent an estimated $99K. The top 5 brands take 71% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +200.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+200.1%
Conversion, latest week
4.7%
Market size, estimated
$99Ka year
Peak month
June6.6× the quietest month
Top search term
silicone grill mat66K searches a year

02 · Price

A sale here is worth $12.98.

Listings sell for $12.98 on average, from $5.70 to $26.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.98 that is $3K to $6K a year per listing.

Average price
$12.98under the $15 to $100 sweet spot
Price range
$5.70–$26.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Grill Pads & Floor Mats. It carries 2,605 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Grill Pads & Floor Mats
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,605per listing
Listings tracked
22

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Silicone Grill Mat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$20K$30K$40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

43

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 97%

Open market

24%

  • lanlw35%
  • Uozuke11%
  • Geban10%
  • BLACKSTONE8%
  • WZGUSXN7%
  • Koolstuffs5%

Demand

Silicone Grill Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.6×

Search terms

Top Silicone Grill Mat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silicone grill mat66K/yr
  • silicone grill mats for outdoor grill14K/yr
  • silicone mat for grill17K/yr
  • grill silicone mat6K/yr
  • silicone bbq mat4K/yr
  • silicone grill mat for utensils3K/yr
  • grill utensil mat4K/yr
  • grill tool mat4K/yr
  • blackstone spatula mat15K/yr
  • silicone griddle tools mat14K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Grill Mat

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Size-Overall”
1.2%of orders come back
“It was too big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Silicone Grill Mat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data