Is silicone grill mat profitable to sell on Amazon United States?

The niche generates $99K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +200.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the silicone grill mat niche?

16 brands and 43 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in silicone grill mat?

Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Strength. The return rate is 1.2%.

When does demand for silicone grill mat peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.6× the quietest.

What does it cost to enter the silicone grill mat niche?

Listings span $5.70–$26.93; the average listing price is $12.98 (sweet spot $15–$100). The average incumbent carries 2,605 reviews — the moat a new listing must climb.

silicone grill mat

Worth a look

Shows demand growing +200.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+200.1%

90-day search growth — must beat 0% to launch

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Good$12.98

avg listing price — sweet spot $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.70–$26.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,605.09

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$99K

$99K/yr · 162K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals Trending

According to Flapen's Amazon United States niche tracking, silicone grill mat is a $99K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

silicone grill mat market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $78K–$104K; units × avg price
Conversion rate: 4.7%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 30 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

24%

lanlw35%
Uozuke11%
Geban10%
BLACKSTONE8%
WZGUSXN7%
Koolstuffs5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +200.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.6×

Open Trend

Top silicone grill mat search terms

silicone grill mat66K/yr +227.8%5.2% conv.
silicone grill mats for outdoor grill14K/yr +323.8%5.6% conv.
silicone mat for grill17K/yr +185.1%3.4% conv.
grill silicone mat6K/yr +228.2%4.8% conv.
silicone bbq mat4K/yr +277.9%4.2% conv.
silicone grill mat for utensils3K/yr >1,000%5.4% conv.
grill utensil mat4K/yr +294.3%6.2% conv.
grill tool mat4K/yr +162.0%5.1% conv.
blackstone spatula mat15K/yr +98.3%7.8% conv.
silicone griddle tools mat14K/yr +52.6%3.8% conv.

All search terms

Top silicone grill mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Silicone Grill Mat Compatible with Blackstone BBQ Griddle Tools Mat with Drip Pad Spatula Mat for Outdoor Kitchen Counter Gifts for Men (Orange)

lanlw$14.724.7★2,878 rev

Silicone Grill Mat Compatible with Blackstone Silicone Griddle Tools Mat with Drip Pad Spatula Mat for Outdoor Grill Kitchen Counter (Grey)

lanlw$16.684.7★2,878 rev

Silicone Griddle Tools Mat for Blackstone - Large Silicone Spatula Mat with Drip Pad - Griddle Mats BBQ Grill Accessories - Blackstone Griddles Accessories Gifts for Men(Orange)

Uozuke$9.424.7★1,255 rev

Silicone Grill Tools Mat for Blackstone Weber Traeger Pit Boss Flat Top Grill Smoker BBQ Accessories Pad Mats for Outdoor Kitchen Counter Cooking Side Shelf Spatula Mat Gifts for Men (Black)

Geban$10.614.7★421 rev

BLACKSTONE 4222 Silicone Large Griddle Spatula Mat Serving Spoon Drip Pad & Grill Utensil Holder for Kitchen Stovetop Cooking & Countertop-Heat Resistant Non Slip Heavy Duty (9.25 x 12.2)

BLACKSTONE$11.604.8★3,109 rev

Newest

by launch date

OrderBuddies Silicone Grill Mats Compatible with Blackstone Spatula Tools Mat with Drip Pad Griddle Mats BBQ Grill Accessories Side Shelf Pad for Kitchen Counter Outdoor Grill Easy-to-Clean Grey

OrderBuddies$9.2641 rev

4mo ago

WZGUSXN Silicone Grill Mat for Blackstone Griddles & Outdoor Grills - Heat Resistant (450F) Countertop Protector Non-Slip Tool Organizer & Grease Catcher 16x11.5 Inch(Black)

WZGUSXN$10.7987 rev

5mo ago

Silicone Grill Mat for Blackstone - BBQ Griddle Tools Side Mat with Drip Pad Griddle Tools Mat for Outdoor Kitchen Countertop BBQ Grill Accessories Gifts for Men (Orange)

NancyL$10.39194 rev

5mo ago

WZGUSXN Heat Resistant Silicone Grill Mat for Blackstone - 2Pack 16x11.5 Non-Slip BBQ Tool Mat Outdoor Cooking Camping & Tailgating for Men GrillingOrange

WZGUSXN$16.10203 rev

8mo ago

Silicone Grill Tools Mat for Blackstone Weber Traeger Pit Boss Flat Top Grill Smoker BBQ Accessories Pad Mats for Outdoor Kitchen Counter Cooking Side Shelf Spatula Mat Gifts for Men (Black)

Geban$10.61421 rev

1y ago

What buyers say about silicone grill mat

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning23%

“Cleans up easily”

Quality-Overall13%

“It is nice quality and very easy to use and clean”

Grilling13%

“Great for grill”

Size-Overall11%

“Fit perfectly”

Advertised Vs Actual Product7%

“As advertised”

Value For Money5%

“fair price”

Ease Of Use5%

“One of the most convenient things about it is how easy it is to handle”

Durability3%

“the material seems very durable”

Gifting Purpose3%

“Great gift idea”

Material Quality2%

“the material seems very durable”

What buyers complain about

Size-Overall18%

“It was too big”

Ease Of Cleaning8%

“Not Easily Cleaned”

Strength6%

“so a bit flimsy”

Thickness5%

“Material is a thicker rubber like”

Quality-Overall4%

“Lacking quality control”

Rusts/Corrodes3%

“Will not protect against rust”

Heating3%

“No more in the heat of the moment setting bbq tools or his bbq mop”

Color Fading/Discoloration3%

“Only thing to note it's already discolored. bright orange is fading”

De-Grease3%

“I've cooked greasy”

Smell2%

“Has a slight odor”

Top return reasons

Size-Overall55%

Grilling8%

Value For Money6%

Color6%

Advertised Vs Actual Product6%

Material Quality3%

Quality-Overall2%

Thin2%

Functionality-Overall2%

Strength2%

Common questions

Is silicone grill mat profitable to sell on Amazon United States?: The niche generates $99K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +200.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the silicone grill mat niche?: 16 brands and 43 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in silicone grill mat?: Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Strength. The return rate is 1.2%.
When does demand for silicone grill mat peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.6× the quietest.
What does it cost to enter the silicone grill mat niche?: Listings span $5.70–$26.93; the average listing price is $12.98 (sweet spot $15–$100). The average incumbent carries 2,605 reviews — the moat a new listing must climb.