Is shrubs profitable to sell on Amazon United States?

The niche generates $107K/yr across 66 tracked products. 6 of 14 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Worth a look (65/100).

How competitive is the shrubs niche?

20 brands and 572 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in shrubs?

Top complaints mined from reviews: Plant Growth, Size-Overall, Durability. The return rate is 0.9%.

When does demand for shrubs peak?

Demand peaks in Mar–Apr–May; the busiest month runs 4.9× the quietest.

What does it cost to enter the shrubs niche?

Listings span $5.31–$88.25; the average listing price is $24.87 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.

shrubs

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.87

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$5.31–$88.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great307.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Good+26.9%

90-day search growth — must beat 0% to launch

Market size

Okay$107K

$107K/yr · 230K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, shrubs is a $107K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 65/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

shrubs market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $75K–$99K; units × avg price
Conversion rate: 1.9%
Avg BSR: #504
Page quality: 0%
Prime: 68%
Sponsored: 55%
Out of stock: 13.7%
Avg brand age: 47 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

572

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

27%

Top 20: 61%

Open market

20%

Generic20%
Southern Living19%
Kosterina12%
PERFECT PLANTS12%
Proven Winner9%
CZ Grain8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.9% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.9×

Open Trend

Top shrubs search terms

shrubs33K/yr +21.1%0.4% conv.
shrubs for planting outdoors33K/yr -4.1%0.7% conv.
bushes and shrubs18K/yr +156.9%0.6% conv.
southern living44K/yr +24.0%0.2% conv.
flowering shrubs10K/yr +74.4%0.7% conv.
shrub15K/yr +39.5%1.1% conv.
shrubs and bushes live plants outdoor plants9K/yr +54.1%0.6% conv.
live shrubs9K/yr +21.6%0.5% conv.
southern living plants9K/yr +11.6%0.7% conv.
hedge & shrub plants & seeds10K/yr +7.9%0.3% conv.

All search terms

Top shrubs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Proven Winners 2 Gal. Double Play Doozie Spirea Shrub

Proven Winner$29.164.6★227 rev

Purple Daydream Loropetalum 1 Gallon Compact Evergreen Bush with Pink Spring Flowers Purple Foliage

Southern Living$39.824.4★28 rev

Shrub Frostproof Gardenia 2.5 Qt White Blooms

Generic$15.204.0★1,688 rev

2 Gallon Southern Living Plant Collection Gardenia Diamond Spire Shrub

Southern Living$29.044.5★104 rev

Proven Winners 1 Gal. Neatball Boxwood Shrub

Proven Winners$19.944.4★31 rev

Newest

by launch date

Purple Leaf Sand Cherry Live Plant Prunus Cistena Ornamental Shrub Pink Spring Blossoms with Deep Purple Foliage Hardy Landscape Flowering Bush for Outdoor Gardens (2 Trees)

CZ Grain$30.5215 rev

4mo ago

Encore Azalea 1 Gal. Autumn Majesty Azalea Shrub

Encore Azalea$19.2126 rev

6mo ago

Perfect Plants Encore Azalea Autumn Bonfire in 1 Gal. Growers Pot | Compact Red Ornamental Flowering Shrub | Blooms Spring Through Fall | Attracts Pollinators & Low Maintenance | Zones 6-10

PERFECT PLANTS$22.1841 rev

7mo ago

Proven Winners 1 Gal. Neatball Boxwood Shrub

Proven Winners$19.9431 rev

11mo ago

Purple Daydream Loropetalum 1 Gallon Compact Evergreen Bush with Pink Spring Flowers Purple Foliage

Southern Living$39.8228 rev

1y ago

What buyers say about shrubs

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth53%

“Growing well”

Quality-Overall9%

“Great quality plant”

Value For Money7%

“Good value”

Color5%

“The colors are amazing”

Advertised Vs Actual Product4%

“As described”

Size-Overall3%

“of good size”

Smell3%

“Well packed ; its thriving, growing and blooming with a soft delicious fragrance”

Gifting Purpose2%

“Gave as a present”

Moist/Dry1%

“They were moist”

Durability1%

“Durable little trees”

What buyers complain about

Plant Growth38%

“Bad seeds”

Size-Overall13%

“big”

Durability9%

“half are broken”

Advertised Vs Actual Product6%

“Not as described”

Value For Money5%

“But priced too high Walmart has it cheaper”

Color4%

“are turning yellow”

Moist/Dry3%

“Arrived dried up”

Instructions/User Manual/Troubleshooting2%

“But despite my following directions they all died”

Quality-Overall2%

“The plant was low quality”

Contamination2%

“Arrived diseased and infested”

Top return reasons

Size-Overall30%

Advertised Vs Actual Product19%

Color10%

Plant Growth8%

Material Quality6%

Quality-Overall5%