Shovel

Shoppers searched for this 824K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $943K a year.

Searches, last 12 months

824K

Growth, 90 days vs prior 90

-23.2%

Conversion, latest week

4.3%

Market size, estimated

$943Ka year

Peak month

February4.2× the quietest month

Top search term

shovels for digging246K searches a year

Listings sell for $26.68 on average, from $3.72 to $63.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $26.68 that is $7K to $13K a year per listing.

Average price

$26.68inside the $15 to $100 sweet spot

Price range

$3.72–$63.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

1.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #748 within Hand Tools. It carries 1,283 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#748in Hand Tools

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,283per listing

Listings tracked

64

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

5Amazon's first-year sales bar

Average brand age

44 months