Shoes Off Doormat

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

258K

Growth, 90 days vs prior 90

-5.2%

Conversion, latest week

2.1%

Market size, estimated

$113Ka year

Peak month

August1.3× the quietest month

Top search term

shoes off doormat63K searches a year

Listings sell for $20.44 on average, from $10.41 to $39.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $20.44 that is $2K to $5K a year per listing.

Average price

$20.44inside the $15 to $100 sweet spot

Price range

$10.41–$39.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #8,255 within Doormats. It carries 236 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#8,255in Doormats

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

236per listing

Listings tracked

50

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months