shade grass seed
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$33.83avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Great$8.47–$114.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$834K$834K/yr · 286K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,301.73avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, shade grass seed is a $834K/yr Amazon United States market (286K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Jun–Sep–Oct. Verdict: Worth a look — 63/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
shade grass seed market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $846K–$1.0M
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
0%
- Pennington52%
- Scotts25%
- Jonathan Green21%
- Majesty Green2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.1% search growth over the last 90 days.Peak months: Mar, Apr, Jun, Sep, Oct · busiest ÷ quietest = 12.5×
Top shade grass seed search terms
- shade grass seed52K/yr
- pennington grass seed55K/yr
- grass seed shade27K/yr
- dense shade grass seed31K/yr
- extreme shade grass seed13K/yr
- pennington smart seed16K/yr
- grass seed for shade13K/yr
- grass seed for shaded areas7K/yr
- shade grass seed northern lawns7K/yr
- smart seed7K/yr
Top shade grass seed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pennington Smart Seed Dense Shade Mix Grass Seeds for Lawn 4/7 lb
Pennington$26.534.1★3,245 rev
Jonathan Green (10600) Black Beauty Dense Shade Grass Seed - Cool Season Lawn Seed (3 lb)
Jonathan Green$20.564.3★2,655 rev
Pennington Smart Seed Dense Shade Grass Mix 3 lb
Pennington$12.964.1★1,793 rev
Scotts Turf Builder Grass Seed Sun & Shade Mix 5.6 lbs.
Scotts$30.454.2★21,830 rev
Pennington Smart Sun and Shade Grass Seed Mix North Includes Kentucky Bluegrass Tall Fescues and Perennial Rye Grass Seeds for Lawn 4/7 lb
Pennington$25.344.2★1,950 rev
Newest
by launch date
Scotts Turf Builder Thickr Lawn Sun & Shade 10 lbs.
Scotts$22.3113,514 rev
Majesty Green Power Shade - Shade Tolerant Grass Seed for Low Light Areas - Provides Lush Dense Texture and Vibrant Green Color for a Soft Velvety Lawn - Ideal for Shady & Damp Spaces - 3lbs Pack
Majesty Green$34.7618 rev
Pennington Contractors Central Grass Seed Mix Rapid Grass Seeds for Lawn 7 lb
Pennington$15.961,885 rev
Pennington Contractors Northern Grass Seed Mix Rapid Grass Seeds for Lawn 40 lb
Pennington$65.971,885 rev
Pennington Kentucky 31 Fescue 40 LB Tall Fescue Grass Seed Grass Seeds for Lawn
Pennington$66.986,450 rev
Trending
90-day click momentumMajesty Green Power Shade - Shade Tolerant Grass Seed for Low Light Areas - Provides Lush Dense Texture and Vibrant Green Color for a Soft Velvety Lawn - Ideal for Shady & Damp Spaces - 3lbs Pack
Majesty Green$34.763.8★
Scotts Turf Builder Thickr Lawn Sun & Shade 10 lbs.
Scotts$22.314.2★
Scotts Turf Builder Grass Seed Sun & Shade Mix 2.4 lbs.
Scotts$14.844.2★
Scotts Turf Builder Rapid Grass Sun & Shade Mix 5.6 lbs.
Scotts$26.024.2★
Scotts Turf Builder Grass Seed Dense Shade Mix 5.6 lbs.
Scotts$42.564.3★
What buyers say about shade grass seed
What buyers praise and complain about, mined from review topics.What buyers love
“Fast Growing”
“Great product to have for lawn”
“Good Value”
“Easy to Grow”
“As advertised”
“Followed instructions”
“I love the color”
“it came in thicker than expected”
“Worked well in sunny areas”
“Very durable”
What buyers complain about
“Poor germination”
“No results”
“not worth the cost”
“Bad Quality”
“Not as advertised”
“Waste of Money”
“Followed instructions, and very little results”
“had a lot of coloring on it”
“did not last”
“was thick in about two weeks”
Top return reasons
Common questions
- Is shade grass seed profitable to sell on Amazon United States?
- The niche generates $834K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.1%. Flapen's verdict: Worth a look (63/100).
- How competitive is the shade grass seed niche?
- 4 brands and 65 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in shade grass seed?
- Top complaints mined from reviews: Plant Growth, Functionality-Overall, Value For Money. The return rate is 0.5%.
- When does demand for shade grass seed peak?
- Demand peaks in Mar–Apr–Jun–Sep–Oct; the busiest month runs 12.5× the quietest.
- What does it cost to enter the shade grass seed niche?
- Listings span $8.47–$114.24; the average listing price is $33.83 (sweet spot $15–$100). The average incumbent carries 5,302 reviews — the moat a new listing must climb.