Is Seeds profitable to sell on Amazon United States?

Flapen scores Seeds 67 out of 100 on Amazon United States, a Pass. Shoppers spend $3.0M a year across 52 tracked products. 8 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew -25.7% in the last 90 days.

How competitive is the Seeds niche on Amazon United States?

30 brands and 39 sellers compete in Seeds on Amazon United States. The top 5 Seeds products take 40% of clicks, and the top 5 brands take 48%.

What do buyers complain about in Seeds?

Seeds buyers on Amazon United States complain most about Plant Growth, Value For Money, and Quality-Overall. An estimated 0.3% of orders come back.

When does demand for Seeds peak?

Search demand for Seeds on Amazon United States peaks in Feb–Mar–Apr–May, and the busiest month runs 3.5× the quietest.

What does it cost to enter the Seeds niche?

Seeds sells for $14.37 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.83 to $66.19. The average product has 4,316 reviews, the count a new listing must catch up to.

Seeds

Pass

Seeds scores 67 out of 100, a Pass. Shoppers spend an estimated $3.0M a year here, demand is soft, at -25.7% this quarter, and an estimated 0.3% of orders come back.

Filters No Dominant Brand

Flapen Score: 67
67 / 100Top 11% of 8,839 Patio, Lawn & Garden niches · +11 vs the category median of 56
Market size: $3.0M/yr6.5M searches / yr
90-day growth: -25.7%search demand this quarter
Competition: 40%top-5 click share · 30 brands · 39 sellers

Flapen Score

Seeds against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Seeds is stronger. Inside it, weaker.

67Pass

This niche Category average

See the method

Market

The Seeds market on Amazon at a glance

Shoppers on Amazon United States searched for Seeds 6.5M times last year and spent an estimated $3.0M. The top 5 brands take 48% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months: 6.5M
Growth, 90 days vs prior 90: -25.7%
Conversion, latest week: 3.2%
Market size, estimated: $3.0Ma year
Peak month: March3.5× the quietest month
Top search term: seeds1.3M searches a year

02 · Price

A sale here is worth $14.37.

Listings sell for $14.37 on average, from $4.83 to $66.19. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 5,000 to 6,000 of them. At $14.37 that is $72K to $86K a year per listing.

Average price: $14.37under the $15 to $100 sweet spot
Price range: $4.83–$66.19
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 250K–300K
Units per listing a year: 5,000–6,000
Revenue per listing a year: $72K–$86K
Returns: 0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #83 within Flowers. It carries 4,316 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 0.7%
Average rank: #83in Flowers
Average rating: 4.19 starsAmazon United States average 4.42 stars
Average reviews: 4,316per listing
Listings tracked: 52

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months: 9
Successful launches: 8Amazon's first-year sales bar
Average brand age: 62 months

Products

Top Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

40%

Top 20: 71%

Open market

46%

Brand 113%
Brand 211%
Brand 311%
Brand 47%
Brand 56%
Brand 66%

Demand

Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 3.5×

Search terms

Top Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

seeds1.3M/yr -24.5%1.5% conv.
flower seeds1.1M/yr -23.8%3.1% conv.
vegetable seeds720K/yr -38.8%2.7% conv.
perennial flower seeds328K/yr +25.2%2.7% conv.
flower seeds to plant outside251K/yr -8.6%4.2% conv.
seeds for planting vegetables393K/yr -43.3%3.3% conv.
seeds for planting309K/yr -20.6%1.8% conv.
plants seeds & bulbs337K/yr -33.2%0.4% conv.
garden seeds296K/yr -43.1%2.3% conv.
heirloom seeds252K/yr -43.3%2.7% conv.

Reviews and returns

What reviews say buyers love and hate about Seeds

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Plant Growth”

66%of negative reviews mention “Plant Growth”

0.3%of orders come back

“BAD seeds”

A buyer, on “Plant Growth”66% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Seeds questions

Answered from the same tracked data.

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