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Seedling Heat Mat

Fail

Demand is soft, at -65.6% this quarter, so Seedling Heat Mat is a Fail.

Flapen Score
44
44 / 100
Ranks 7,439 of 8,839 Patio, Lawn & Garden niches · −12 vs the category median of 56
Market size
$1.0M/yr882K searches / yr
90-day growth
-65.6%search demand this quarter
Competition
69%top-5 click share · 7 brands · 12 sellers

Flapen Score

Seedling Heat Mat against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Seedling Heat Mat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seedling Heat Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Seedling Heat Mat 882K times last year and spent an estimated $1.0M. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 882K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -65.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
882K
Growth, 90 days vs prior 90
-65.6%
Conversion, latest week
5.6%
Market size, estimated
$1.0Ma year
Peak month
March6.5× the quietest month
Top search term
seedling heat mat166K searches a year

02 · Price

A sale here is worth $20.87.

Listings sell for $20.87 on average, from $9.26 to $36.27. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $20.87 that is $104K to $125K a year per listing.

Average price
$20.87inside the $15 to $100 sweet spot
Price range
$9.26–$36.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$104K–$125K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #7 within Greenhouses & Plant Germination Equipment. It carries 7,558 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#7in Greenhouses & Plant Germination Equipment
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
7,558per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Seedling Heat Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

12

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Brand 147%
  • Brand 229%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Seedling Heat Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 6.5×

Search terms

Top Seedling Heat Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seedling heat mat166K/yr
  • heat mat110K/yr
  • heat mats for seed starting68K/yr
  • plant heat mat65K/yr
  • heating mat69K/yr
  • seed heating mat48K/yr
  • plant heating mats37K/yr
  • heating mat for plants37K/yr
  • seed mat26K/yr
  • heat mat for plants73K/yr

Reviews and returns

What reviews say buyers love and hate about Seedling Heat Mat

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Plant Growth”
36%of negative reviews mention “Heating”
1.9%of orders come back
“The heat output is just poor”
A buyer, on “Heating”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Seedling Heat Mat questions

Answered from the same tracked data.