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Seed Vault

Fail

Demand is soft, at -31.6% this quarter, so Seed Vault is a Fail.

Flapen Score
43
43 / 100
Ranks 7,607 of 8,839 Patio, Lawn & Garden niches · −13 vs the category median of 56
Market size
$73K/yr125K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
45%top-5 click share · 10 brands · 16 sellers

Flapen Score

Seed Vault against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Seed Vault is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seed Vault market on Amazon at a glance

Shoppers on Amazon United States searched for Seed Vault 125K times last year and spent an estimated $73K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
1.9%
Market size, estimated
$73Ka year
Peak month
December5.5× the quietest month
Top search term
seed bank68K searches a year

02 · Price

A sale here is worth $30.51.

Listings sell for $30.51 on average, from $9.82 to $69.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $30.51 that is $3K to $8K a year per listing.

Average price
$30.51inside the $15 to $100 sweet spot
Price range
$9.82–$69.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #212 within Vegetables. It carries 2,321 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#212in Vegetables
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,321per listing
Listings tracked
32

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Seed Vault products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

5%

  • Brand 143%
  • Brand 235%
  • Brand 310%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Seed Vault search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Seed Vault search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seed bank68K/yr
  • organo republic seeds12K/yr
  • lush and dew seed box9K/yr
  • organo republic3K/yr
  • lush and dew5K/yr
  • flower seed bank7K/yr
  • seed bank kit7K/yr
  • lush and dew apothecary seed box8K/yr
  • survival seed bank4K/yr
  • flower garden seed bank3K/yr

Reviews and returns

What reviews say buyers love and hate about Seed Vault

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Plant Growth”
56%of negative reviews mention “Plant Growth”
0.4%of orders come back
“Poor Germination”
A buyer, on “Plant Growth”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Seed Vault questions

Answered from the same tracked data.