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Seed Starter Tray

Maybe

Shoppers spend an estimated $2.4M a year here. But demand is soft, at -60.0% this quarter, so Seed Starter Tray is a Maybe.

Flapen Score
60
60 / 100
Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 56
Market size
$2.4M/yr2.8M searches / yr
90-day growth
-60.0%search demand this quarter
Competition
47%top-5 click share · 21 brands · 49 sellers

Flapen Score

Seed Starter Tray against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Seed Starter Tray is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seed Starter Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Seed Starter Tray 2.8M times last year and spent an estimated $2.4M. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -60.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
-60.0%
Conversion, latest week
5.2%
Market size, estimated
$2.4Ma year
Peak month
March6.6× the quietest month
Top search term
seed starter tray1.0M searches a year

02 · Price

A sale here is worth $16.82.

Listings sell for $16.82 on average, from $7.96 to $36.29. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $16.82 that is $67K to $84K a year per listing.

Average price
$16.82inside the $15 to $100 sweet spot
Price range
$7.96–$36.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
$67K–$84K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #26 within Greenhouses & Plant Germination Equipment. It carries 3,348 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#26in Greenhouses & Plant Germination Equipment
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
3,348per listing
Listings tracked
33

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Seed Starter Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

49

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

47%

Top 20: 84%

Open market

26%

  • Brand 134%
  • Brand 212%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Seed Starter Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 6.6×

Search terms

Top Seed Starter Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seed starter tray1.0M/yr
  • seed starter kit263K/yr
  • seed starter199K/yr
  • seed starting trays221K/yr
  • seed trays144K/yr
  • seedling tray85K/yr
  • seedling starter trays132K/yr
  • plant germination trays67K/yr
  • plant starter trays63K/yr
  • seed tray70K/yr

Reviews and returns

What reviews say buyers love and hate about Seed Starter Tray

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Plant Growth”
18%of negative reviews mention “Size-Overall”
0.9%of orders come back
“No fit”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Seed Starter Tray questions

Answered from the same tracked data.