Seed Starter Tray
MaybeShoppers spend an estimated $2.4M a year here. But demand is soft, at -60.0% this quarter, so Seed Starter Tray is a Maybe.
- Flapen Score
- 60 / 100Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 5660
- Market size
- $2.4M/yr2.8M searches / yr
- 90-day growth
- -60.0%search demand this quarter
- Competition
- 47%top-5 click share · 21 brands · 49 sellers
Flapen Score
Seed Starter Tray against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Seed Starter Tray is stronger. Inside it, weaker.
Market
The Seed Starter Tray market on Amazon at a glance
Shoppers on Amazon United States searched for Seed Starter Tray 2.8M times last year and spent an estimated $2.4M. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -60.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- -60.0%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $2.4Ma year
- Peak month
- March6.6× the quietest month
- Top search term
- seed starter tray1.0M searches a year
02 · Price
A sale here is worth $16.82.
Listings sell for $16.82 on average, from $7.96 to $36.29. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $16.82 that is $67K to $84K a year per listing.
- Average price
- $16.82inside the $15 to $100 sweet spot
- Price range
- $7.96–$36.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $67K–$84K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #26 within Greenhouses & Plant Germination Equipment. It carries 3,348 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #26in Greenhouses & Plant Germination Equipment
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 3,348per listing
- Listings tracked
- 33
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Seed Starter Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Burpee SuperSeed Seed Starting Tray | 36 Cell Reusable Seed Starter Tray | for Starting Vegetable Flower & Herb Seeds | Indoor Grow Kit for Plant Seedlings | for Germination Success
- Price
- $11.38
- Rating
- 4.5/5
- Reviews
- 5,980
- Age
- 4y ago
Burpee SuperSeed Starting Tray | 16 XL Cell | Reusable & Dishwasher Safe | for Vegetable Flower & Herb Seeds | Indoor Grow Kit for Deep-Rooted Seedlings Green
- Price
- $10.85
- Rating
- 4.5/5
- Reviews
- 5,980
- Age
- 4y ago
Gardzen 5-Set Seed Starter Tray Kits Durable Plant Germination Trays with Humidity Vented Domes and Bases Ideal for Seed Starting Indoor Gardening and Greenhouse (Total 200 Cells)
- Price
- $18.76
- Rating
- 4.6/5
- Reviews
- 6,530
- Age
- 7y ago
Doubleggs 120 Cells Seed Starter Tray 10 Pack Plant Starter Kit
- Price
- $9.29
- Rating
- 4.2/5
- Reviews
- 1,058
- Age
- 2y ago
MIXC 10 Packs Seed Starter Tray Seed Starter Kit with Humidity Dome (120 Cells Total Tray) Seed Starting Trays Plant Starter Kit and Base Mini Greenhouse Germination Kit for Seeds Growing Starting
- Price
- $17.51
- Rating
- 4.4/5
- Reviews
- 11,394
- Age
- 7y ago
Trending
estimated 90-day click momentum
Yield Lab 10x20 Inch Black Plastic 10 Pack Plant Propagation Tray Growing Trays for Garden Planting Seedling Soil & Hydroponic Horticulture - Microgreen Trays Grow Plants - No Drain Holes
- Price
- $25.32
- Rating
- 4.3/5
- Reviews
- 1,966
- Age
- 11y ago
Miracle-Gro Indoor Potting Mix for Seed Starting For Starting Vegetable Flower and Herb Seeds Indoors Excellent for Cuttings 8 qt. (2-Pack)
- Price
- $10.29
- Rating
- 4.6/5
- Reviews
- 8,784
- Age
- 6y ago
5 Pack Seed Starter Tray Seed Starter Kit (200 Cells Total Tray) with Adjustable Humidity Dome Plant Germination Trays Seed Starting Trays Mini Greenhouse Germination Kit for Seeds Growing Starting
- Price
- $16.62
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 7mo ago
VPQZUPG 10 Pcks Seed Starter Tray 120 Cells Seed Starter Kit with Humidity Dome Seed StartingTrays for Seed Seedling Planting Starter Mini Greenhouse Plant Germination TraysGreen
- Price
- $12.37
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 7y ago
Burpee SuperSeed Windowsill Seed Starting Tray| 8 XL Cell| Reusable & Dishwasher Safe| for Vegetable Flower & Herb Seeds| Window Garden Seed Starter Kit| Green
- Price
- $8.70
- Rating
- 4.5/5
- Reviews
- 5,980
- Age
- 4y ago
Newest
by launch date5 Pack Seed Starter Tray Seed Starter Kit (200 Cells Total Tray) with Adjustable Humidity Dome Plant Germination Trays Seed Starting Trays Mini Greenhouse Germination Kit for Seeds Growing Starting
- Price
- $16.62
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 7mo ago
Mr. Pen- Seed Starter Tray Kits 10 Pack Total 400 Cells
- Price
- $27.69
- Rating
- 4.7/5
- Reviews
- 270
- Age
- 1y ago
The Hydroponic City Seed Starter Trays 216-Cell Seedling Starter Trays (36 Trays - 6 Cells Each) + Plant Stakes
- Price
- $9.00
- Rating
- 4.5/5
- Reviews
- 4,587
- Age
- 1y ago
Patigrow 60-Cell Self-Watering Seed Starter Tray with Grow Light Seed Starter Kit with 4.07 Humidity Dome Indoor Seedling Starter Tray Seed Starting Trays for Plant Germination Seeds Growing
- Price
- $36.29
- Rating
- 4.3/5
- Reviews
- 870
- Age
- 1y ago
Bonviee 5-Pack Seed Starter Trays Seed Starter Kit with Adjustable Humidity Dome and Base Indoor Greenhouse Mini Propagator for Seeds Growing Starting (12 Cells Per Tray Green)
- Price
- $10.37
- Rating
- 4.4/5
- Reviews
- 5,502
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
49
Est. top-5 brand share
69%
Top 20: 99%
Est. top-5 click share
47%
Top 20: 84%
Open market
26%
- Burpee34%
- Bonviee12%
- Gardzen12%
- MIXC7%
- The Hydroponic City5%
- Doubleggs5%
Demand
Seed Starter Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 6.6×
Search terms
Top Seed Starter Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- seed starter tray1.0M/yr
- seed starter kit263K/yr
- seed starter199K/yr
- seed starting trays221K/yr
- seed trays144K/yr
- seedling tray85K/yr
- seedling starter trays132K/yr
- plant germination trays67K/yr
- plant starter trays63K/yr
- seed tray70K/yr
Reviews and returns
What reviews say buyers love and hate about Seed Starter Tray
We read the reviews and the return reasons for every product selling here.
“No fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Seed Starter Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data