Seed Starter Soil

Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -66.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

736K

Growth, 90 days vs prior 90

-66.3%

Conversion, latest week

12.6%

Market size, estimated

$1.4Ma year

Peak month

March9.6× the quietest month

Top search term

seed starter soil261K searches a year

Listings sell for $14.66 on average, from $6.94 to $27.13. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $14.66 that is $73K to $88K a year per listing.

Average price

$14.66under the $15 to $100 sweet spot

Price range

$6.94–$27.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

5,000–6,000

Revenue per listing a year

$73K–$88K

Returns

0.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #160 within Soils, Mulches & Planting Media. It carries 2,873 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

94%

Out of stock, average day

2.6%

Average rank

#160in Soils, Mulches & Planting Media

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

2,873per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months