scotts reel mower
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+164.0%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$118.77avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Okay3,491avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$86.45–$149.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$26K$26K/yr · 10K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, scotts reel mower is a $26K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
scotts reel mower market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $12K–$30K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Scotts89%
- American Lawn Mower Company5%
- Earthwise4%
- LawnMaster2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +164.0% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.8×
Top scotts reel mower products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotts Outdoor Power Tools 2000-20S 20-Inch 5-Blade Classic Push Reel Lawn Mower Green
Scotts$149.344.1★2,900 rev
Scotts Outdoor Power Tools 716-18S 18-Inch 7-Blade Push Manual Reel Lawn Mower Green
Scotts$133.624.2★410 rev
Scotts Outdoor Power Tools 304-14S 14-Inch 5-Blade Push Reel Lawn Mower Green
Scotts$96.914.3★2,632 rev
Scotts Outdoor Power Tools 2607-16S 16-Inch 7-Blade Push Reel Lawn Mower
Scotts$135.654.2★3 rev
American Lawn Mower 1204-14 14-Inch 4-Blade Push Reel Lawn Mower Red
American Lawn Mower Company$86.454.3★14,997 rev
Newest
by launch dateScotts Outdoor Power Tools 2607-16S 16-Inch 7-Blade Push Reel Lawn Mower
Scotts$135.653 rev
LawnMaster LMRM1801 Push Reel Lawn Mower 18-Inch 5-Blade
LawnMaster$105.551,722 rev
Scotts Outdoor Power Tools 716-18S 18-Inch 7-Blade Push Manual Reel Lawn Mower Green
Scotts$133.62410 rev
Earthwise 1715-16EW 16-Inch 7-Blade Push Reel Lawn Mower Grey
Earthwise$123.881,773 rev
Scotts Outdoor Power Tools 304-14S 14-Inch 5-Blade Push Reel Lawn Mower Green
Scotts$96.912,632 rev
Trending
90-day click momentumScotts Outdoor Power Tools 2607-16S 16-Inch 7-Blade Push Reel Lawn Mower
Scotts$135.654.2★
Earthwise 1715-16EW 16-Inch 7-Blade Push Reel Lawn Mower Grey
Earthwise$123.884.2★
American Lawn Mower 1204-14 14-Inch 4-Blade Push Reel Lawn Mower Red
American Lawn Mower Company$86.454.3★
Scotts Outdoor Power Tools 2000-20S 20-Inch 5-Blade Classic Push Reel Lawn Mower Green
Scotts$149.344.1★
LawnMaster LMRM1801 Push Reel Lawn Mower 18-Inch 5-Blade
LawnMaster$105.554.1★
What buyers say about scotts reel mower
What buyers praise and complain about, mined from review topics.What buyers love
“Cuts good”
“Easy to use”
“Assembly was very easy”
“Great mower, well built”
“Cheap price”
“Worked better than I expected”
“The height adjustment is easy to use”
“not heavy at all”
“It feels very sturdy and durable”
“Very adept at maintaining my lawn”
What buyers complain about
“Barely works”
“Couldnt cut my grass one time all the way through”
“it will get clogged”
“Struggle”
“Zero Quality Control”
“Could not put together”
“cant fit the big one”
“I cannot finish putting the lawnmower together without the C Clamp”
“Blades no where near adjusted”
“Bolt broke on 2nd use”
Top return reasons
Common questions
- Is scotts reel mower profitable to sell on Amazon United States?
- The niche generates $26K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +164.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the scotts reel mower niche?
- 4 brands and 29 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in scotts reel mower?
- Top complaints mined from reviews: Functionality-Overall, Cutting/Trimming, Jamming/Clogging. The return rate is 4.0%.
- When does demand for scotts reel mower peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.8× the quietest.
- What does it cost to enter the scotts reel mower niche?
- Listings span $86.45–$149.34; the average listing price is $118.77 (sweet spot $15–$100). The average incumbent carries 3,491 reviews — the moat a new listing must climb.